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Latest Stories by George Achorn

Driven: 2016 Audi A3 e-tron (USA)

by on 2 February 2016 in Reviews & Road Tests

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One would think it would be hard to impress pedestrians with the likes of an automobile when rolling down 1 Infinite Loop in Cupertino, California (a.k.a. Apple headquarters, a.k.a. “the mothership”). One would expect to encounter those more obsessed with the latest handheld electronic devices, or awash with tech cash and obsessed with super expensive and super exotic cars. Yet here we roll, silently on electric drive, in a 5-door hatchback Audi A3… and we’re getting more than a few stares… a few smiles even. More…

Spied! Audi A5 Cabriolet Test Mule Winter Testing

by on 1 February 2016 in Rumors, Renders & Spy Photos

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By our count, the new Audi A5 range is due very very soon. The eldest and arguably most beautiful of B8-generation designs, Audi chose to hold back the A5 range to launch after the A4 this time around. Based on the testing cadence, we’d say the reveal will come in Geneva next month. Until then, we have a few more spy photos by which to measure what the car will look like. More…

Photo Gallery: First Photos from Rolex 24 Race Week in Daytona

by on 29 January 2016 in Motorsport

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This weekend’s running of the Rolex 24 Hours of Daytona marks the effective start of the racing season. On top of that, it marks the first American race for the new Audi R8 LMS. In order to help you prepare, we’re getting our first photos from the race preparation going on at the track. More…

Rumor: Winkelmann to Head quattro GmbH, Former Scuderia Ferrari Boss to Lamborghini

by on 16 December 2015 in Rumors, Renders & Spy Photos

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A rumor in the Italian press suggests we’re about to see more executive transitions afoot at the Volkswagen Group. Specifically, this includes Audi-owned outposts quattro GmbH and Lamborghini. In short, the rumor suggests Lambo boss Stephan Winkelmann takes the helm at quattro GmbH and Stefano Domenicali will step in to replace him as chief of Lamborghini. More…

Audi Q2 Spied Winter Testing

by on 16 December 2015 in Rumors, Renders & Spy Photos

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Audi’s upcoming Q2 baby crossover grows ever-closer to its production debut due sometime in 2016. As a result, our spy photographer sources have caught a pair of what looks like finalized design yet disguised test mules out and about in the highly frigid environment where Audi conducts its cold weather testing. More…

Independent Design: Audi RR Motorcycle by Damien Vizcarra, 4:11am Design

by on 16 December 2015 in Design

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Audi as a brand may not produce motorcycles, but the company itself is steeped in two-wheeled history. Be it current ownership of Ducati or the defunct two-wheeler historical offerings from NSU, DKW and Wanderer, it would seem the car manufacturer Audi and motorcycles go hand in hand. Perhaps that was thinking by Damien Vizcarra and his independent design firm 5:11am. More…

Rumor: Audi Planning RS 6 allroad Variant Says AutoBild

by on 16 December 2015 in Rumors, Renders & Spy Photos

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It’s no secret that Audi’s been seriously considering drawing a direct line between the popularity of today’s popular SUV/offroad inspired product popularity and its 1980s era rallying prowess. Concepts like the R8-based Nanuk quattro and TT offroad have pointed the way to such future products, though AutoBild suggests it is the RS 6 that may […] More…

Youngsters Impressed by Audi RS 5 DTM

by on 8 December 2015 in Audi News

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Three-day DTM tests at Jerez, Spain, completed Six international young talents in Audi’s DTM car  DTM star Mattias Ekström as reference Ten victories in 18 races were celebrated by Audi Sport with the Audi RS 5 DTM in the 2015 season. At Jerez de la Frontera in southern Spain, six young international talents now had […] More…

This A3 Cabriolet Test Mule Reveals Face of Next Audi S3!

by on 8 December 2015 in Rumors, Renders & Spy Photos

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Another A3-based test mule has popped up amidst the frigid winter backdrop of the cold weather testing cycles, this time around a drop-top Cabriolet. Like the A3 sedan we reported on earlier, the car shows fresh details of the upcoming A3-family facelift (a.k.a. Product Improvement, a.k.a. P.I.). More…

Spied: Audi A3 Sedan Facelift Test Mule

by on 8 December 2015 in Rumors, Renders & Spy Photos

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The current Audi A3 sedan was launched in 2013. That may not seem like that long ago and the freshness of the current car’s design supports this claim, but Audi’s product cadence means a mid-lifecycle refresh is just around the corner. Spy photos of a test mule confirm that deduction. Of course this is a […] More…

#AudiParentsExperience with New Audi Q7

by on 8 December 2015 in Audi News

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Bloggers test Audi Q7 for family friendliness Up to six child seats in the new full-size SUV  The latest driver assistance and infotainment systems for safety and comfort  Family bloggers had an opportunity to discover the Audi Q7’s virtues as a family-friendly car at the Audi driving experience center in Neuburg. It is most commonly […] More…

Future is Here: A Closer Look at Real-Time Digital Map Tech

by on 8 December 2015 in Audi News

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AUDI AG, BMW Group and Daimler AG successfully conclude HERE acquisition HERE as leading provider of technology for digitized world of mobility Data from vehicle sensors to accelerate development of open location platform HERE to expand business in all areas and win further customers beyond automotive Shareholders open to other partners and investors from all […] More…