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Event: Early Edition 2014

posted by on 22 April 2014 in Events Coverage

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Organized by the same group behind the UK’s keystone Edition 38, Early Edition is now in its fourth year. Much like Edition 38, the show is the kind of place where trends are set. Many of England’s most extremely modified Audis are put on display here, and as usual, the Brits do not disappoint when it comes to their cars. Early Edition proves to give a good preview of what will be seen at the other events across Europe this show season.

2014 New York International Auto Show: Audi Perspective

posted by on 18 April 2014 in Events Coverage

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With April comes the New York Auto Show. While not as big a player as the North American International Auto Show and with the Beijing Motor Show just days away, the auto show in the Big Apple is still very significant. In the case of Audi, it proved the chance to reveal two new US market-specific models sure to please and offered one last way to show off the Audi line before the car industry show circuit goes on effective hiatus until fall. More…

Event: Techno Classica 2014 – Audi Perspective

posted by on 30 March 2014 in Events Coverage Vintage & Youngtimer News

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As vintage shows go, the Techno Classica in Essen might just be more of an classic car show for the industry than the typical rich guys rolling their classics onto a lawn and calling it a Concours. No, this event is held inside much like an industry car show and, in fact, no less than 27 brands have an official presence here… Audi amongst them. More…

Event: Targa Trophy San Diego

posted by on 27 March 2014 in Events Coverage

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West Coast contributor Nick Roshon of Nick’s Car Blog has checked in again. He had a chance to take part in the recent Targa Trophy Experience in his home town of San Diego at the wheel of his Audi S4. More…

Texas Test: Behind the Scenes as Audi Test Runs the 2014 R18 e-tron quattro at Circuit of the Americas.

posted by on 21 March 2014 in Miscellaneous Features Motorsport

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The view directly below my feet is a floor of of dotted clear glass atop the red steel waterfall of a tower that posits like Mount Olympus over the sprawling Circuit of the Americas. I adjust my Pumas so as not to virtually step on the line of parked Audi A4s that appear as bugs on the ground. Just beyond the row of Audis is the big sweeper that makes up turns 16, 17 and 18, ushered along by big swathes of red and white stripes. I can see what is left of the track’s trademark stars blacked out with paint atop a slightly more sun-bleached black tarmac. Rumor has it that this was all Bernie Eccelstone’s doing, because maybe there’s only so much room for such things amongst the stars of his F1 travelling circus. It all seems a bit of a contrast to this day though, as I’m at an up-until-now secret test of the new 2014 spec Audi R18 e-tron quattro. The notoriously secretive Audi Sport has invited a short list of journalists in order to shed some light on their new program and their menacing new R18 e-tron quattro. More…

RS Faux, The Many Guises of J.J. Larson’s B5 RS-look Avant

posted by on 20 March 2014 in Feature Cars

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Common practice for shops and/or people in the tuning industry is to use a car as a platform to promote products or a style. Less common is for a car to be built, completely changed… and even completely changed again. However, that’s just the considerable process this RS-converted B5 S4 Avant has been subjected to at the hands of’s founder and co-creator J.J. Larson. More…

Event: Ultimate Dubs 2014

posted by on 17 March 2014 in Events Coverage

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There’s no doubt that the UK show scene leads a lot of the style side of the VAG enthusiast car world. Even if there was, one need only look at the vehicles on display at Ultimate Dubs 2014 to find proof of such Anglo influence.

2014 Geneva Motor Show Event Report: Audi Perspective

posted by on 11 March 2014 in Events Coverage

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It could be said that the Geneva Motor Show is geared best for the Audi brand. Unlike the Frankfurt IAA, it doesn’t take place in the brand’s German homeland, but what it lacks in home field advantage it more than makes up for in keen focus on clean efficiency, opulent luxury, exotic performance and impassioned design – all key themes at the brand of the four rings.

2014 Geneva Motor Show: Event Index

posted by on 11 March 2014 in 2014 Geneva Motor Show

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In-depth coverage of the 2014 Geneva Motor Show. More…

Project S7: APR Stage 1 ECU Upgrade

posted by on 27 February 2014 in Project S7 Tech Procedures, FAQs & Installs

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When is the last time you were on a large Boeing or Airbus airliner? Think back to that time. Think about boarding and taking your seat, pushing back from the gate and taxiing out to the runway for departure. More…

Event: TAG Motorsports Grand Opening

posted by on 18 February 2014 in Events Coverage Events News

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TAG Motorsports recently hosted a Grand Opening party in order to show off their impressive new facilities in San Diego / Vista, CA, just down the street from HRE Wheels. The gathering made for a jam packed event with great cars, a strong Audi presence, and tons of eye candy seemingly everywhere. That it was also attended by many key So Cal tuners and aftermarket shops like GIAC, GMG, ADV.1, HRE, AccuAir, and several others only added to the spectacle. More…

Event Index: 2014 North American International Auto Show

posted by on 17 January 2014 in 2014 North American International Auto Show Audi News

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All of the Audi news from the 2014 North American International Auto Show collected together in one place. More…