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FourWord: /DRIVE Returns, Goes with Subscription Service

posted by on 30 July 2014 in Industry News

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The YouTube-based /DRIVE automotive video channel has been on a hiatus, and if you’re anything like us then you’ve been eagerly awaiting its return. Well, in that regard, there’s good news and some come-to-reckoning news. First, it’s back. Second, it needs to make money in order to remain and as such the feature-length content will now be offered via a subscription service called /DRIVE+.

Road America Unveils Plans for new Thunder Village

posted by on 1 May 2014 in Industry News

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ELKHART LAKE, Wis. – Many of today’s modern racetracks have everything the average racing enthusiast is looking for including new concession choices, entertainment venues, new corporate suites and even active garage areas where fans can watch their favorite teams and drivers or grab an occasional autograph. What most racetracks don’t typically offer, however, are dedicated […] More…

Former Audi Development Boss Wolfgang Dürheimer Lands at Bentley Helm

posted by on 15 April 2014 in Industry News

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In a rather surprise move mid-way through last year, Audi ousted Wolfgang Dürheimer as head of development. The German executive had held the role for barely a year when the change was made, marking a decidedly defined change of direction for the engineering-driven brand of Audi. More…

Italian Design House Bertone Confirms Bankruptcy, Seeks Buyer

posted by on 3 April 2014 in Design Industry News

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The storied Italian design house Bertone has confirmed that it has filed for bankruptcy. Mounting debt for the Turin-based firm has caused the company to lay off most of its employees and, according to a report from TopGear, it has until April to find a buyer or risk being sold off by an Italian court.

Audi S7 Named to 13 Best Cars Under $100,000 List by Road & Track

posted by on 25 February 2014 in Industry News

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The Audi S7 was named to an interesting list in a recent story by Road & Track – “The 13 Best Cars Under $100,000″. Fitted with Audi’s 4.0 TFSI and S-tronic DSG transmission, the S7 offers a whole lot of performance and prices in comfortably lower than the six figure mark at $80,200. More…

The OTHER Super Bowl Commercial Starring a Dog and an Audi… and a Clydesdale

posted by on 2 February 2014 in Industry News

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Football fans or not, we’ve no doubt many of our American readers are prepping for Super Bowl festivities this evening. Of course the main news for Audi enthusiasts is the commercial for the new A3 dubbed “Doberhuahua”, though a reader has dropped us a not tipping us off to a second commercial starring an Audi and a dog.

Intel: Porsche Macan, Component Similarities & Differences

posted by on 22 January 2014 in Industry News

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On the pages of this single brand website, the most interesting car on display at the NAIAS that wasn’t on the Audi stand was the new Porsche Macan. Stuttgart’s new B-segment crossover is based on Audi’s MLB B-sized architecture and the Q5/SQ5 specifically, so just how much it shares with, or how much it is different from its Ingolstadt cousins is of great interest. This was our first opportunity to crawl around the Macan, while at the same time we had a chance to chat about it with Porsche North America product manager Mike DePetro.

NVIDIA Unveils Tegra K1, A 192-Core Super Chip

posted by on 7 January 2014 in Industry News

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NVIDIA today unveiled the revolutionary Tegra® K1 mobile processor, a 192-core super chip featuring the same NVIDIA® Kepler™ architecture that powers the fastest GPU on the planet, the NVIDIA GeForce® GTX™ 780 Ti. For the first time, next-generation PC gaming will now be available on mobile platforms. More…

CES 2014: NVIDIA Slides Supercomputing Technology into the Car with Tegra K1

posted by on 7 January 2014 in Industry News

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NVIDIA’s new Tegra® K1 mobile processor will help self-driving cars advance from the realm of research into the mass market with its automotive-grade version of the same GPU that powers the world’s 10 most energy-efficient supercomputers. More…

Porsche Macan: World Premiere of the Compact SUV from Porsche Based on Audi MLB Matrix (+ Video Assets)

posted by on 20 November 2013 in Industry News Video

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Editor’s Note: Though Fourtitude is obviously an Audi-focused publication, we’ve been following the story of the Porsche Macan with great interest. That marque’s first compact SUV marks the first use by Porsche of the Audi MLB architecture, something expected from the very beginning the Stuttgart-based brand’s acquisition by the Volkswagen Group.

LAX Tops Silvercar’s List: Drive an Audi A4 Starting November 4

posted by on 4 November 2013 in Industry News

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Silvercar, the app-based car rental service, announced today that Los Angeles International Airport (LAX) will be the next location to get the company’s reimagined airport car rental experience. LAX makes the list as Silvercar’s sixth location added in the nine months since it launched, alongside current operations at airports in Dallas, Austin, Houston and San Francisco. More…

Hertz Launches Dream Cars Premium Rental Service in USA Including R8

posted by on 3 October 2013 in Industry News

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The Hertz Corporation (NYSE: HTZ), the world’s largest general use airport car rental brand, announced the launch of Hertz Dream Cars, a line of ultra-high-end performance vehicles that redefine the premium car rental experience. The new fleet and broad range of markets offer greater access to high performance luxury vehicles than ever before, while the VIP rental experience delivers white glove, personalized service to every renter. More…