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Latest Stories in SEAT News

SEAT Introduces Leon Cup Racer at Worthersee

posted by on 8 May 2013 in SEAT News

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Now that they’re not as closely associated, we don’t cover the SEAT marque as closely as we once did. At times we’re still drawn and this year’s Leon Cup Racer launch at Worthersee is one such instance. Not only is this MQB-based new-gen Leon completely hot, it also suggests further development of the architecture for touring car style series. Given the A3 sedan is about to wage a B5-sized comeback for the four-rings, the idea of such kit being applied to Audi’s newest notchback has us salivating. Of course that’s all conjecture as TOCA is now the focus of SEAT, but we can dream can’t we…. More…

New SEAT Exeo: B7-Based Sedan from Volkswagen Group Spanish Subsidiary

posted by on 2 October 2008 in SEAT News

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• Indicative of the Spanish brand’s obvious progress • Highest level quality and performance • Advanced technology combined with new equipment SEAT is showcasing the new SEAT Exeo at the Paris Motor Show, the car with which the company is making its way into the mid-size saloon segment. Exclusive, elegant and sporty, the new Exeo […] More…

New SEAT Advertising Campaign with Shakira – “CATCH THE FEVER”

posted by on 14 January 2007 in SEAT News

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• New SEAT brand campaign to start in January, 2007 • SEAT to produce a fully integrated campaign with Shakira Following the announcement that SEAT will be the main sponsor of the 2007 Shakira “Oral Fixation” European Tour, SEAT is about to launch a major European-wide advertising campaign benefiting from this partnership. The main elements […] More…

SEAT U.K. Powers Ahead with Sales up by 15.5%

posted by on 10 January 2007 in SEAT News

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It’s always a great achievement for any car maker to increase sales and market share – but especially so when the majority of other manufacturers’ results have done just the opposite. This is exactly what SEAT has accomplished, posting a significant 15.5% increase in sales during 2006, while boosting its market share from 1.17% to […] More…

SEAT Roars Back to Autosport International – The World’s Biggest Motorsport Event

posted by on 10 January 2007 in SEAT News

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SEAT returns to Autosport International this week in style, with a lively stand that will show off both its sporty road cars and its racing Leons. In addition, the highly anticipated driver line-up for this year’s SEAT BTCC team will be made public. The show, held at Birmingham’s National Exhibition Centre from 11th to 14th […] More…

The SEAT León, Car of the Year in Greece

posted by on 28 December 2006 in SEAT News

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The SEAT León just could not say farewell to 2006 without adding two more prizes to its already long list of accolades. This time the good news comes from Greece, where the brand’s compact car has been awarded two prestigious prizes. On the one hand, it has been awarded the highest possible points in the […] More…

Berthold Krüger, New Vice-President for Sales and Marketing at SEAT

posted by on 28 December 2006 in SEAT News

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Berthold Krüger has been appointed new Vice-President for Sales and Marketing of SEAT, S.A. with effect from January 1, 2007. Until now, Krüger has been Vice-President for Sales and Marketing with national and international responsibility at Volkswagen do Brasil. In 1979 he began his career within the Volkswagen Group where he has held several leading […] More…

Change in Board of Management of SEAT Deutschland GmbH

posted by on 4 December 2006 in SEAT News

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Rolf Dielenschneider, 54, has been appointed chairman of the board of management of SEAT Deutschland (SEAT’s subsidiary in Germany) with effect from 1st January 2007. He will replace Matthias Heinz, who is to leave the company by mutual agreement by the end of the year in order to concentrate on new challenges. Dielenschneider comes from […] More…

SEAT Denies all Information Published by Media Surrounding the Alleged Sale of the Company

posted by on 4 December 2006 in SEAT News

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The management of SEAT S.A. categorically denies any information published by the German magazine “Automobilwoche” surrounding the alleged sale of the company. There is no truth whatsoever in the information and SEAT S.A. considers all related speculation absurd. More…

Shakira and SEAT in Partnership for Charity

posted by on 30 November 2006 in SEAT News

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- SEAT main sponsor for the 2007 Shakira European Tour – Shakira’s charity foundation to be supported by SEAT Shakira, one of the most successful, young and recognized artists, winner of several worldwide awards – Grammy, Latin Grammy, MTV, European MTV, Latin MTV Billboard, American Music Awards, Echos – has chosen SEAT, the Spanish automotive […] More…

New SEAT León FR 2.0 TFSI with DSG Gearshift

posted by on 8 November 2006 in SEAT News

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The new León FR 2.0 TFSI with DSG gearshift is now available across the SEAT sales network. This transmission set-up includes steering wheel mounted shift paddles for the first time on a SEAT model, adding a sporty feel to manual speed changes, as well as the comfort and safety of not having to release the […] More…

SEAT, UK Sales Forge Ahead in 2006

posted by on 9 October 2006 in SEAT News

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- Brand’s year-to-date total sales up by 15.26% in a declining market – Leon up by 49% YTD compared with same period in 2005 More and more customers are discovering the style and sportiness of SEAT’s range of cars, with UK sales up by over 15% during the first nine months of this year. This […] More…