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Latest Stories in Choice Gear

Leica T Camera by Audi Design

posted by on 29 April 2014 in Choice Gear

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Paris, FRANCE — Leica Camera AG presents its latest creation, a digital camera with interchangeable lenses Leica T. Alliance of German technology, craft and design, it is equipped with an APS -C 16 , 2 megapixels , a large touch screen of 3.7 inches and a Full HD video mode. This new system Leica T […] More…

Choice Gear: The Essential Buyer’s Guide for First Generation Audi TT

posted by on 23 April 2014 in Choice Gear

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The first generation Audi TT was ahead of its time, so it goes without much surprise that they are a fairly sought-after item in the used car marketplace.  Like any used purchase, it’s important to pick the right one, and it certainly helps to know what to watch out for. Luckily for perspective buyers, Mark […] More…

B8 Audi RS 4 Avant Joins Forza Motorsport 5 Lineup

posted by on 14 April 2014 in Choice Gear

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Just in case you’ve been looking for another reason to pick up Forza Motorsport 5 for Xbox One, it turns out the current RS 4 Avant was added to the latest expansion pack of cars. Even better, unlike previous LMP Audis that have popped up in a similar fashion in recent packs, the RS 4 can be cherry-picked. There’s no need to download all of the cars if this is the only one you really feel the need to buy.

Audi Sport Drivers Visit Watch Partner Oris

posted by on 11 April 2014 in Choice Gear Motorsport

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Audi race drivers as watchmakers: For a day, Marcel Fässler, Nico Müller and Mike Rockenfeller delved into the world of Oris. The company based in Hölstein (Switzerland) will become the new ‘Official Watch Partner’ of Audi Sport at the beginning of this motorsport season and, among other things, be featured with its logo on the mirrors of all eight Audi RS 5 DTM plus the R18 e-tron quattro cars.

Choice Gear: Waze Navigation App

posted by on 28 March 2014 in Choice Gear

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Ever heard of Waze? I had. Just barely. It’s a navigation app available for Apple iOS, Android or Windows Phone, but with Google Maps and Apple’s own native navigation app already installed on my iPhone, adding another seemed redundant. What’s the point? Then I tried it, and we’re quickly becoming enamored.

Geneva 2014: Audi & Lamborghini Aftermarket Photo Gallery Added

posted by on 5 March 2014 in Aftermarket & Tuner News Choice Gear

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The second day of the Geneva Motor Show brings about a slower pace free of press conferences and reveals from the four rings brand, and so we’re able to head to more far-flung areas of the Geneva PalExpo and discover displays featuring other Audi and Lamborghini product. Most notably, this includes offerings from Audi’s rich aftermarket. More…

Choice Gear: Car Condo at AutoMotorplex

posted by on 31 January 2014 in Choice Gear

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If you love ultimate cars then you likely also love the idea of the ultimate garage. Such is the expectation of the entrepreneurs behind AutoMotorplex, a condo community built by and for car enthusiasts. Simply put, this is a place where you can by a fantastic garage with a bit of a condo thrown in for good measure.

‘It Couldn’t Be Done’ Children’s Book & Video Carry On Where Audi Commercial Left Off

posted by on 19 December 2013 in Audi News Choice Gear

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Back in May, Audi released a television spot dubbed It Couldn’t Be Done as part of a ‘Truth in Engineering’ campaign at the time. The spot used a poem by Edgar Guest as the basis for a Suess-like take on the Audi story, backed as it was with historical imagery from the brand’s long heritage. Though it may not have immediately looked the part, that the ad had a storybook feel to it apparently wasn’t lost on Audi’s marketing people and thus a new children’s storybook illustrated by Ty Mattson of Mattson Creative has been created.

2014 Audi R18 Livery Skin for Forza Motorsport 5

posted by on 14 December 2013 in Choice Gear Motorsport

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What can we say? We were completely enamored by the black test car livery shown on the new Audi R18 e-tron quattro this week. That the car is also very similar in shape to the old one didn’t hurt either and as such we’ve created a skin for the 2012 Audi R18 e-tron quattro found in Forza 5 that matches the livery of the 2014-spec car.

Gift Idea: Bike Jersey Signed by Audi Sport 2013 Le Mans Teams

posted by on 10 December 2013 in Choice Gear

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Recently we published our 2013 Holiday Gift Guide, though we’ve found another very cool item that would be perfect for a ginormous Audi enthusiast. The piece itself is a handsome bike jersey by the Pennsylvania-based dealership Audi Mechanicsburg, though you likely wouldn’t want to wear it biking. The jersey is signed by a serious list of Audi’s 2013 Le Mans teams. Even better, all proceeds from the shirt go to charity.

Walter de Silva and Audi Design Create Armchair for High-end Design Manufacturer

posted by on 2 December 2013 in Choice Gear Design

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Walter de Silva, Head of Volkswagen Group Design, has joined forces with the Audi Concept Design Studio in Munich to create an armchair called “Luft” – the German word for “air.” A curved aluminum element – symbolizing Audi lightweight construction – lends the armchair its weightless appearance. Premium furniture-maker Poltrona Frau of Italy presented the new armchair last night in its showroom in Milan.

24 Hours Before Xbox One Release, R18 Le Mans Gameplay Video + Entire List of Included Cars

posted by on 20 November 2013 in Choice Gear

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We’re just one day away from the first Xbox One deliveries, including the hotly anticipated Forza Motorsport 5 video game. As we count down the final hours prior to the earliest adopters taking to pixel-lined tarmac, the folks at Turn 10 Studios have released further information and content about the game. These include a new gameplay video of the Audi R18 e-tron quattro racing at Le Mans and also a full list of cars included in the game.