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Latest Stories in Choice Gear

Choice Gear: Waze Navigation App

posted by on 28 March 2014 in Choice Gear

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Ever heard of Waze? I had. Just barely. It’s a navigation app available for Apple iOS, Android or Windows Phone, but with Google Maps and Apple’s own native navigation app already installed on my iPhone, adding another seemed redundant. What’s the point? Then I tried it, and we’re quickly becoming enamored.
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Geneva 2014: Audi & Lamborghini Aftermarket Photo Gallery Added

posted by on 5 March 2014 in Aftermarket & Tuner News Choice Gear

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The second day of the Geneva Motor Show brings about a slower pace free of press conferences and reveals from the four rings brand, and so we’re able to head to more far-flung areas of the Geneva PalExpo and discover displays featuring other Audi and Lamborghini product. Most notably, this includes offerings from Audi’s rich aftermarket. More…

Choice Gear: Car Condo at AutoMotorplex

posted by on 31 January 2014 in Choice Gear

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If you love ultimate cars then you likely also love the idea of the ultimate garage. Such is the expectation of the entrepreneurs behind AutoMotorplex, a condo community built by and for car enthusiasts. Simply put, this is a place where you can by a fantastic garage with a bit of a condo thrown in for good measure.
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‘It Couldn’t Be Done’ Children’s Book & Video Carry On Where Audi Commercial Left Off

posted by on 19 December 2013 in Audi News Choice Gear

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Back in May, Audi released a television spot dubbed It Couldn’t Be Done as part of a ‘Truth in Engineering’ campaign at the time. The spot used a poem by Edgar Guest as the basis for a Suess-like take on the Audi story, backed as it was with historical imagery from the brand’s long heritage. Though it may not have immediately looked the part, that the ad had a storybook feel to it apparently wasn’t lost on Audi’s marketing people and thus a new children’s storybook illustrated by Ty Mattson of Mattson Creative has been created.
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2014 Audi R18 Livery Skin for Forza Motorsport 5

posted by on 14 December 2013 in Choice Gear Motorsport

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What can we say? We were completely enamored by the black test car livery shown on the new Audi R18 e-tron quattro this week. That the car is also very similar in shape to the old one didn’t hurt either and as such we’ve created a skin for the 2012 Audi R18 e-tron quattro found in Forza 5 that matches the livery of the 2014-spec car.
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Gift Idea: Bike Jersey Signed by Audi Sport 2013 Le Mans Teams

posted by on 10 December 2013 in Choice Gear

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Recently we published our 2013 Holiday Gift Guide, though we’ve found another very cool item that would be perfect for a ginormous Audi enthusiast. The piece itself is a handsome bike jersey by the Pennsylvania-based dealership Audi Mechanicsburg, though you likely wouldn’t want to wear it biking. The jersey is signed by a serious list of Audi’s 2013 Le Mans teams. Even better, all proceeds from the shirt go to charity.
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Walter de Silva and Audi Design Create Armchair for High-end Design Manufacturer

posted by on 2 December 2013 in Choice Gear Design

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Walter de Silva, Head of Volkswagen Group Design, has joined forces with the Audi Concept Design Studio in Munich to create an armchair called “Luft” – the German word for “air.” A curved aluminum element – symbolizing Audi lightweight construction – lends the armchair its weightless appearance. Premium furniture-maker Poltrona Frau of Italy presented the new armchair last night in its showroom in Milan.
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24 Hours Before Xbox One Release, R18 Le Mans Gameplay Video + Entire List of Included Cars

posted by on 20 November 2013 in Choice Gear

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We’re just one day away from the first Xbox One deliveries, including the hotly anticipated Forza Motorsport 5 video game. As we count down the final hours prior to the earliest adopters taking to pixel-lined tarmac, the folks at Turn 10 Studios have released further information and content about the game. These include a new gameplay video of the Audi R18 e-tron quattro racing at Le Mans and also a full list of cars included in the game.
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As Forza 5 Launch Nears, New Details on Game Plus Audi Sport Video Tie-In

posted by on 1 November 2013 in Choice Gear

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The November 22 launch of the new Xbox One and Forza Motorsport 5 grows ever closer and likely driving sim and Audi aficionados alike are counting the days. So too are the team at Turn 10 who create this wonderful game. As part of the launch, the fine people at Turn 10 have released a new video that ties heavily into Audi Sport and the R18 e-tron quattro. They’ve also laid out more game details including in-game reward levels that confirm more about Audi RS 7 ownership within the game. More…

Forza Motorsport 5 Update: 2013 Audi S4 Joins the Ranks

posted by on 2 October 2013 in Choice Gear

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The makers of Forza Motorsport 5 are continuing their slow tease leading up to the launch of the latest version of their driving sim later in November. Thus far we’d already knew that there’ll be an Audi-themed special edition at launch and have an idea of some cars already in the game like the R18 e-tron quattro and RS 7. However, the Forza team has revealed a bit more today and that includes a bit of Audi news. More…

Timeless Technology: The Erwin Sattler Table Clock by Audi Design

posted by on 16 September 2013 in Audi News Choice Gear Design

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Clocks from the Munich clock- and watchmaker and the premium cars from the brand with the four rings share an uncompromising standard of quality and handcrafted precision. This led Audi design and Erwin Sattler to work in close partnership to develop a table clock. The result of this collaboration was presented by Audi and Erwin Sattler Munich at an advance premiere at the BASELWORLD 2013 watch and jewelry show. The clock can now be ordered.
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Audi Plays Big in New Forza Motorsport 5 Limited Edition for Microsoft Xbox One

posted by on 20 August 2013 in Choice Gear

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Like the new Xbox One game unit from Microsoft, Forza Motorsport 5 is nearing market introduction and new details are emerging including Audi RS 7, R18, TT RS and RS 3 inclusion at launch. More…