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Latest Stories in Sports Sponsorship

Audi Enters 14th Ski World Cup Season

by on 22 October 2015 in Sports Sponsorship

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Meeting of the athletes at traditional Audi Media Talk World Cup calendar features new sporting challenges Redesigned Audi start house celebrates premiere in Sölden The athletes in alpine skiing are returning to the stage that means the world to them. This weekend, the Audi FIS Ski World Cup is opening the 2015/16 season in Sölden […] More…

Audi quattro Cup: Best Amateur Golfers Determined

by on 10 September 2015 in Sports Sponsorship

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Germany’s best amateur golfers hail from Ingolstadt and Mannheim. They were determined in the German finale of the 25th Audi quattro Cup held at the Golfresort Berlin Scharmützelsee from August 31 to September 4. The two winning teams prevailed against a total of 260 finalists. They will travel to the world finale in Mexico at the end of November. More…

FC Bayern Wins Audi Cup for Third Time

by on 6 August 2015 in Sports Sponsorship

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Fourth Audi Cup, third title. FC Bayern München is a power throughout preseason tournament at the home Allianz Arena. In the final, the German record league champions beat Real Madrid 1:0 after Robert Lewandowski netted a late goal. In the third place playoff, English representative Tottenham Hotspur beat Italian traditional club AC Milan by 2:0. More…

Tickets for 2015 Audi Cup Prove Popular

by on 7 July 2015 in Sports Sponsorship

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Four top teams in the fourth Audi Cup: In the tournament at Munich’s Allianz Arena on August 4 and 5, FC Bayern München, Real Madrid CF, AC Milan and Tottenham Hotspur will be playing for the coveted trophy at the beginning of the season. The final day on August 5 is already sold out. Tickets are still available only for the two semi-final matches on August 4. Those unable to secure tickets will be able to watch the soccer stars live on ZDF. More…

Audi Cup 2015 Participants Have Been Determined

by on 4 June 2015 in Sports Sponsorship

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FC Bayern to host Real Madrid CF, AC Milan and Tottenham Hotspur Four soccer matches on two days at Munich Allianz Arena Advance ticket sales for August 4 and 5 underway The field for the Audi Cup 2015 is complete. In addition to host FC Bayern München and Real Madrid CF, AC Milan and Tottenham […] More…

25 Years of Audi quattro Cup

by on 27 April 2015 in Sports Sponsorship

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The season opener in Germany on the first weekend in May will kick off the 25th season of the Audi quattro Cup. The tournament series for amateur golfers that is popular around the world is the hub of Audi’s involvement in national and international golf. More…

Audi Becomes Official Partner of Major League Soccer

by on 6 March 2015 in Sports Sponsorship

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Audi and Major League Soccer today announced a landmark, multi-year partnership agreement. The partnership, which commences with the start of the 2015 MLS season, makes Audi the Official Automotive Partner of MLS. As part of the partnership, Audi becomes the presenting sponsor of the MLS Cup Playoffs. More…

Driving Experience Day & Car Handover for FC Bayern München in Neuberg

by on 25 August 2014 in Sports Sponsorship

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A few hours following the successful kickoff to the 2014/2015 Bundesliga season, players and officials of FC Bayern München had the opportunity of another ‘key experience.’ On the premises of the Audi driving experience center in Neuburg, the Chairman of Audi’s Board of Management Rupert Stadler handed over the new official cars to the German record champion this Saturday. Afterwards, a driver safety training session was on the agenda.

Audi Soccer/Football Summit to Take Place in New Jersey this July

by on 15 May 2014 in Sports Sponsorship

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Audi will bring the excitement of world-class soccer to the U.S. this July with the Audi Football Summit. Featuring the globally-recognized team FC Bayern Munich, the Summit will culminate with an international match on July 31 at 8:00 PM EST at Red Bull Arena in New Jersey against one of Mexico’s most historic and popular clubs, Club Deportivo Guadalajara. The match will be broadcast via television stations and websites nationwide. More…

Audi Turns Kitzbühel into ‘Home of quattro’

by on 20 January 2014 in Sports Sponsorship

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It is the pinnacle event of the Audi FIS Ski World Cup and an important stage on the way to the Olympic Games in Sochi. For the world’s best skiers, the Hahnenkamm Race next weekend has a special significance. Audi is a partner of the event for the 14th time and transforming Kitzbühel into the ‘Home of quattro’ for a weekend.

Audi and Real Madrid: Partners for 10 Years

by on 4 December 2013 in Audi Driver Sports Sponsorship

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Ingolstadt, November 29, 2013 – Audi and Real Madrid celebrated their ten-year partnership with a car handover on unusual turf. Players, coaches and officials of the Spanish record champion met at the horse race track La Zarzuela on the outskirts of the capital city for a unique quattro experience. The stars around Cristiano Ronaldo, Xabi Alonso and Gareth Bale initially watched a gallop race from the grandstand. Afterward, they had the opportunity to personally familiarize themselves with the superior performance of the quattro permanent four-wheel drive on an obstacle and off-road course. The pinnacle of the event was the handover of the new ‘company cars’ to the soccer players, who had their pick of the model range. Real Madrid has been on the road with Audi since the 2003/2004 season. In return, the brand is featured at the legendary Estadio Santiago Bernabéu and other venues. More…

Audi Active in Winter Sports

by on 28 October 2013 in Sports Sponsorship

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When the new Ski World Cup season starts in Sölden (Austria) this weekend, Audi is a partner of international winter sports again. For years, the company has been backing 15 alpine national teams and the Fédération Internationale de Ski (FIS). Not only the new World Cup season but the 2015 Alpine World Ski Championships in Vail/Beaver Creek (USA) and in St. Moritz (Switzerland) in 2017 take place under the Audi flag as well. More…