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Latest Stories in Sports Sponsorship

Audi Becomes Official Partner of Major League Soccer

by on 6 March 2015 in Sports Sponsorship

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Audi and Major League Soccer today announced a landmark, multi-year partnership agreement. The partnership, which commences with the start of the 2015 MLS season, makes Audi the Official Automotive Partner of MLS. As part of the partnership, Audi becomes the presenting sponsor of the MLS Cup Playoffs. More…

Driving Experience Day & Car Handover for FC Bayern München in Neuberg

by on 25 August 2014 in Sports Sponsorship

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A few hours following the successful kickoff to the 2014/2015 Bundesliga season, players and officials of FC Bayern München had the opportunity of another ‘key experience.’ On the premises of the Audi driving experience center in Neuburg, the Chairman of Audi’s Board of Management Rupert Stadler handed over the new official cars to the German record champion this Saturday. Afterwards, a driver safety training session was on the agenda.

Audi Soccer/Football Summit to Take Place in New Jersey this July

by on 15 May 2014 in Sports Sponsorship

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Audi will bring the excitement of world-class soccer to the U.S. this July with the Audi Football Summit. Featuring the globally-recognized team FC Bayern Munich, the Summit will culminate with an international match on July 31 at 8:00 PM EST at Red Bull Arena in New Jersey against one of Mexico’s most historic and popular clubs, Club Deportivo Guadalajara. The match will be broadcast via television stations and websites nationwide. More…

Audi Turns Kitzbühel into ‘Home of quattro’

by on 20 January 2014 in Sports Sponsorship

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It is the pinnacle event of the Audi FIS Ski World Cup and an important stage on the way to the Olympic Games in Sochi. For the world’s best skiers, the Hahnenkamm Race next weekend has a special significance. Audi is a partner of the event for the 14th time and transforming Kitzbühel into the ‘Home of quattro’ for a weekend.

Audi and Real Madrid: Partners for 10 Years

by on 4 December 2013 in Audi Driver Sports Sponsorship

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Ingolstadt, November 29, 2013 – Audi and Real Madrid celebrated their ten-year partnership with a car handover on unusual turf. Players, coaches and officials of the Spanish record champion met at the horse race track La Zarzuela on the outskirts of the capital city for a unique quattro experience. The stars around Cristiano Ronaldo, Xabi Alonso and Gareth Bale initially watched a gallop race from the grandstand. Afterward, they had the opportunity to personally familiarize themselves with the superior performance of the quattro permanent four-wheel drive on an obstacle and off-road course. The pinnacle of the event was the handover of the new ‘company cars’ to the soccer players, who had their pick of the model range. Real Madrid has been on the road with Audi since the 2003/2004 season. In return, the brand is featured at the legendary Estadio Santiago Bernabéu and other venues. More…

Audi Active in Winter Sports

by on 28 October 2013 in Sports Sponsorship

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When the new Ski World Cup season starts in Sölden (Austria) this weekend, Audi is a partner of international winter sports again. For years, the company has been backing 15 alpine national teams and the Fédération Internationale de Ski (FIS). Not only the new World Cup season but the 2015 Alpine World Ski Championships in Vail/Beaver Creek (USA) and in St. Moritz (Switzerland) in 2017 take place under the Audi flag as well. More…

FC Bayern München wins Audi Cup 2013

by on 2 August 2013 in Sports Sponsorship

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FC Bayern München wins the Audi Cup for the second time since 2009. 68,000 spectators in the packed Allianz Arena enjoyed an extraordinary football evening with four world-class teams. AC Milan beat São Paulo FC 1:0 in the third place playoff earlier in the evening. In the final between FC Bayern München and Manchester City FC, the local matadors won 2:1 and in doing so won the first international title of the new season. More…

Live on Audi MediaTV: the Audi Cup from the Allianz Arena

by on 29 July 2013 in Sports Sponsorship

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“Meet the best”: this is the motto for the Audi Cup, which is in its third edition this year after being held in 2009 and 2011. The matches on July 31 and August 1 guarantee soccer at Champions League level.

Audi at Kieler Woche + Timo Scheider Wins Audi Sailing Cup

by on 1 July 2013 in Sports Sponsorship

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Thrilling sporting decisions, a surprise winner at the inaugural event of the Audi Sailing Cup and a wide variety of presentations on water and land: Audi takes positive stock of the Kieler Woche which the brand supported as a premium partner for the fourth time.

Audi Takes Celebrities and Athletes aboard in Prep for Kieler Woche

by on 19 June 2013 in Sports Sponsorship

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Audi is ready for the commitment in the far north of Germany: From June 22 to 30, the automobile brand will again be Premium Partner of the Kieler Woche. With around three million visitors per year, it is regarded as the world’s major sailing spectacle. In line with the proportions of the event, Audi’s involvement is more extensive than ever.

Audi Cup 2013 Confirms FC Bayern Munchen, Manchester City FC, AC Milan & Sao Paulo FC Participation

by on 7 May 2013 in Sports Sponsorship

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The Audi Cup has perfect prospects of becoming a classic event as part of the pre-season preparations of the world’s best clubs. On July 31 and August 1, FC Bayern München, Manchester City FC, AC Milan and the Brazilian top club São Paulo FC will meet for the third Audi Cup in Munich’s Allianz Arena. Advance ticket sales for both tournament days are now starting. One-day tickets start selling for as little as 20 euros.

Audi to Present UniCredit Ladies German Open again in 2013

by on 8 March 2013 in Sports Sponsorship

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In 2013, Audi will again present the annual meeting of the top international female golfers in Germany. For the sixth time, the brand with the four rings will be the presenting sponsor of the UniCredit Ladies German Open. The event that is held as part of the European Ladies Tour will take place at Golfpark Gut Häusern from May 30 to June 2. This year, the victorious golfer can take the winner’s check home in a brand new Audi Q5.