This month’s issue of Motor Trend is billed as the comparison test issue and paramount amongst the battles waged within the issue’s pages is a feature pitting the Audi R8 V10 plus versus the Nissan GT-R with new track pack. We reported on a similar comparison from DRIVE’s Chris Harris recently, so we were curious to see how Motor Trend would view a similar lineup. Even better, MT published the story via YouTube and you can watch that at the bottom of this story. More…
The TV spot cuts to action immediately. It’s 80s period rally footage at first, set through a filtered soundtrack of “Bad for Me” by pop singing duo Megan & Liz. It’s edited to give you the impression the driver of the flying Audi might actually be listening to the song on the tinny 80s era speakers that would have assuredly been removed from the car by Audi Sport technicians building it out for remote locales like Sweden, Monte Carlo or Africa. Such is the lead-in to Audi of America’s new commercial for the A4 sedan dubbed “Rally”. More…
Audiogasm. It’s the best way to describe the first 9 seconds of this new video featurette from the AudiChannel on YouTube. Produced by Audi UK, this short is meant to give you some basic information on the new 4.0 TFSI-powered Audi RS 6 Avant. Yes, the whole video is great and all, with plenty of shots of a matte Daytona Grey example looking all mean, but make sure to listen to those first 9 seconds with the video with your volume set to 11. More…
DRIVE’s Chris Harris videos are becoming a regular fixture here on Fourtitude. An Audi S4 owner and well-respected UK-based journalist, Harris’ take on things is often of keen interest to our readers. This week the Brit pits the new Audi R8 V10 plus against the Porsche 911 Turbo S (997) and a 750-hp Nissan GT-R tuned by Litchfield “in order to make up the price gap”. More…
New advertising and marketing campaign celebrates the spirit of bravery and individualism that defines Audi 60-Second Spot ‘It Couldn’t Be Done’ premieres on primetime television tonight Four 15-second television spots also debut beginning today Audi of America today debuts a new advertising and marketing campaign that that celebrates the heritage and spirit of the century-old [...] More…
Marvel Comics has a new spinoff ready to launch in the form of a television series dubbed Agents of S.H.I.E.L.D. by Avengers movie series director Joss Whedon. A 30-second spot (below) dropped yesterday and it just may have revealed a further Audi tie-in with Marvel Comics. More…
For those who haven’t yet seen the new Iron Man 3 movie and are looking for more reasons to head out to the theatre and catch it, let us offer you this video tour of Tony Stark and his workshop. This clip, produced by Audi of America, goes behind the scenes with actor Robert Downey Jr. and looks at Tony’s man cave and touches on his R8 e-tron and (spoiler alert) why it must be destroyed in the movie. More…
Before shipping the lightweight und hardcore Audi TT ultra quattro concept off to Worthersee, the fiends at Audi’s development department flipped the figurative keys to two-time Le Mans winner, 2012 WEC champion and unabashed Audi enthusiast Andre Lotterer in order to get his read on their creation. More…
The spot stars Zachary Quinto (Spock in the new movie) versus Leonard Nimoy (the ur Spock) in a race to the country club for a round of golf. Zachary drives the Audi S7 while Nimoy drives a Mercedes-Benz CLS. Who wins? It’s not hard to guess, but we’ll refrain from spoiling beyond the fact that Leonard drops the F-bomb and it’s got nothing to do with his race results. More…
Just in time for the season kick-off, held this weekend at Hockenheim, DTM now also goes flat out at YouTube. On 1st May, the starting signal was given for the most popular international touring-car series’ new YouTube channel. At the URL www.youtube.com/DTM, the DTM enthusiasts and those interested in becoming a part of the DTM following will find with immediate effect spectacular and exclusive video footage of the Audi, BMW and Mercedes-Benz DTM aces. More…
In case you weren’t aware, Audi will field a third car this weekend at Spa – a special “Long Tail” design they revealed last week. The aerodynamic changes for the car were expected to help it considerably on high-speed circuits like Le Mans, and that’s now been confirmed by this video shot by a fan as the car tested at Monza. More…
Tonight is the premiere of Iron Man 3 out in Hollywood and so we’re taking today as an opportunity to focus on one of our favorite instances of Audi product placement. Iron Man has proven a proper representative of R8 ownership and to key in on that Audi has released several fun videos. Check them out below. More…
