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4T : TUNERbiography

words:

14 November 2005




Q: Company Name?

Euro Styles East – Our nickname and logo is ESE



Q: Contact Info?

online: www.eurostyleseast.com

phone: 1-800-611-8755

email: sales@EuroStylesEast.com

address: 2014 C Babcock Blvd, Pittsburgh, PA 15209



Q: How did your company get its start? How long have you been in business?

Initially we first started out as just a bunch of European Car enthusiasts. With a web design background, in December of 2003 we decided to offer aftermarket products via the web. As we started the venture, we also noticed that there were no European tuner shops in the area. After opening a shop, we began noticing that the some of the so-called performance products we offered were in fact not performing. An investment in a Mustang AWD-500 Dynamometer proved just that. You may say that there are some companies out there that may be a little scared of us now. We do speak our minds…we let our customers know what products perform and which products don’t.



Q: Who is your target customer?

Our target base is all European Car enthusiasts.



Q: What services do you provide?

Complete online listing of up to date performance parts for German cars. All of our web design from programming, graphics, to snapping of photos is done in-house, to provide accurate, up-to-date information online. Our shop accepts larger based installations from engine rebuilds, superchargers, turbochargers, transmission gears, and complete suspension rebuilds. Mustang Dyno tuning is also available for Front Wheel, Rear Wheel, and All Wheel Drive vehicles.







Q: What is your company philosophy?

Euro Styles East in an automobile tuning firm specializing in late model European marques. We install and sell only the highest quality performance upgrades that have been proven through our own extensive in-house dynamometer testing, street driving and racing experience.



Q: What Makes Your Company Different/Special?

Specializing in only European Cars, and knowing them.



Q: What does the future hold for your company?

After years of research and product testing Euro Styles East will introducing our own ESE branded aftermarket products to our customers. We have performance products that have been tested and truly perform from everyday driving to motorsports. ESE Performance Products will be available December 2005.



Q: What are your biggest challenges?

Getting the word out, who we are and what we do.







Q: What are your greatest successes?

We feel that we provide a great service to our customers – ESE has the one of the best websites available with research and testing information on our products that we sell, so that our customers know what they are purchasing. Our staff is constantly trained on product upgrades and are knowledgeable as to the performance aspects; making suggestions so that out customers know that they are making the correct purchase decision.



Q: How do you feel about auto manufacturers offering customers their own tuning products?

We understand that automobile manufacturers have to compete for the aftermarket business too. We feel that sometimes, customers purchasing aftermarket products through auto manufacturers are unaware that aftermarket products perform better and often cost less. The aftermarket industry has done a good job in offering quality products at a fair price. We plan on providing proven performance products via our in-house research and testing with reliable facts to back up these claims.



Q: What personal cars do you and your staff drives?

2003 BMW M3 (Daily Driver)

1995 BMW M3 (Daily Driver)

2005 Mini Cooper S (Daily Driver)

1997 Audi A4 1.8T (Daily Driver)

2004 A4 1.8T (Project Car)

2003 Golf 1.8T (Project Car)

2006 Jetta GLI (Project Car)

1983 Rabbit (Project Car)







For more photographs of this story, click on the link to our galleries at the left.


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