For Audi enthusiasts

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3 August 2006

Q: Company Name?
Streetwerke, Inc.

Q: Contact Info?
Jason Leone (President) or Darren Warner (Sales Manager)
Phone: 650-739-0820
Location: 292 Lambert Ave, Palo Alto, CA 94306

Q: How did your company get its start?
Founded by Jason Leone as a high performance VW, Audi, and Porsche facility. We’re located in Palo Alto, CA.

Q: How long have you been in business?

Streetwerke was established and incorporated in 2004.

Q: Who is your target customer?

VW, Audi, and Porsche enthusiasts that are looking for a nice shop that offers great customer service, quality products, and exceptional Service.

Q: What services do you provide?

We offer full factory recommended service and repair, to include preventive and scheduled maintenance (“K” services, etc.). We offer design services, installations, custom jobs, machine work, dynamometer testing, parts & accessories, and consulting. We can work with you at all levels with a tuning program custom tailored to your needs.

Q: What is your company philosophy?

Streetwerke has a simple philosophy. Performance first. Our focus of effort is the VW, Audi, and Porsche performance market. We strive to meet our customers’ expectations in terms of quality and ultimate performance while ensuring safety. With this in mind, Streetwerke is committed to developing a long-term partnership with our customers. We realize that most European car enthusiasts have many choices when it comes to selecting a tuning shop for their needs. For some of you, having the best products and services becomes an important requirement. By conforming to our customers’ needs and desires, we satisfy. We are results driven. With a background in business and mechanical engineering/design, we ask ourselves the hard questions and then find the answers. Streetwerke is not the type of company that builds flashy cars. We focus on “tactical performance”. In other words, we build cars that perform in an amazing manner yet have subtle and understated visual cues. Simply put…more “go” than “show”.

Q: What makes your company different/special?

We treat each customer car as if it were our own. We take great pride in what we do here at Streetwerke. We take the time to ask our customers important questions that help us assess their needs. In this way, we can exceed customer satisfaction and build a healthy customer relationship that grows with their needs and desires. We’re technically proficient, and we’re not afraid to share our knowledge in a value-added manor. Streetwerke also designs, builds, and markets some of our own products. We stand behind our parts, and put the customer first. We’re also enthusiasts at heart, which makes a difference I think.

Q: What does the future hold for your company?

Streetwerke is making the move to manufacturing in late 2006. With our first line of products hitting the market (3.2L VR6 turbo systems), we hope to expand our product development role in the near future. Eventually, we’re going to expand our facility to accommodate this new endeavor.

Q: What are your biggest challenges?

Getting Streetwerke more exposure in the world is a challenge thus far. We’re looking forward to our product offerings being showcased in different forms of media in 2006 (TV, print, web). That exposure, combined with a marketing plan should take us to the next level as we move forward. We often struggle to manage our time between engineering and program management. Being a small company with only five full-time employees, our resources are always being tested. It’s difficult to make the move from prototype to production, during product development.

Q: What are your greatest successes?

Making people happy with our ability to provide them with a reliable vehicle that’s also fun to drive. It’s very rewarding to have our customers give us positive feedback on any scale (in person, on the web forums, etc.). I think it’s the smile on the face of the client who just got his engine management software upgraded that makes our day though. At the racetrack, we love to mentor our clients and see them grow as drivers. It’s very rewarding to teach things to people (or share experiences), and I’d certainly call that a great success. In summary, it’s the feeling of sharing the car passion with others and seeing them emotionally content. We’ve had fun with magazine competitions and such (Winner, 2005 Eurotuner GP), and won awards for Top Sales in the Western region for certain a prominent aftermarket manufacturer. We’re also a Microsoft Game Studios partner, which means we’ve participated in the creation of both the Forza Motorsport, and the Project Gothem Racing series for Xbox and Xbox 360. Working with the original Ferrari F50 GT1 #001 car was a real honor for the Streetwerke Staff. Look for Streetwerke to have a virtual car in these popular video games in the future!

Q: How do you feel about auto manufacturers offering customers their own tuning products?

I think we’ll always have OEMs that offer various levels of performance to the end-users. Is it the “best” performance? Probably not, since it’s a compromise by default. That seems to be the way things go in the United States. Some other countries don’t follow that belief system, so we see some interesting products coming from OEMs overseas. I think the automotive aftermarket is very strong here, and I don’t really see the OEM options as a threat. If we see the OEMs winning at the racetrack, we certainly like that. It makes them more likely to create a performance offering to the public. If anything, that’s seen as opportunity by Streetwerke. I’d like to think of the OEM tuning products are a great thing for us, since it creates interest in the brands. We specialize in developing that same brand interest with the vehicle owners, eventually honing it to a very sharp and focused state of being. The old saying “In a world of compromise, some don’t.” surely applies to Streetwerke.

Q: What personal cars do you and your staff drive?

I drive a 2001 Audi S4 6spd that’s fairly modified. It’s a daily driver that’s been extremely reliable with the APR Stage III kit for over three years now. I also have a 2004 VW R32 in the stable (equipped with a Streetwerke GT380 turbo system). My Sales Manager drives a modified 2002 VW Jetta 1.8T, and two of my Technicians drive Volkswagens as well. The remaining Technician drives a 2000 Audi S4 6spd, but he’s been working on the engine upgrades for over a year now. Let’s hope his RS4 conversion will get finished some time this year (hint hint Jeff).


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