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A series covering the build and ownership experience of a custom 2013 Audi S7. Follow along as we explore this highly impressive automobile, modify it and tailor it thanks to a rich aftermarket.

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project s7 intro cover 280x160 photo Project S7: Introduction

Just in case you don’t recognize the name Nick Salvatore, here’s a quick reminder. Nick was the owner of our own Project S5 Glut series. Having run its course, Nick has traded that orange S5 for a new Audi S7. You shouldn’t be surprised then when you learn that this new S7 will also be the subject of a series here on Fourtitude. With that let me introduce to you both Nick Salvatore and our new Project S7. More…

project s7 h und r cover 280x160 photo Project S7: H&R Suspension, V1, Minor Tweaks and an Introduction to Brink Motorsport

This time around our S7 gets a suspension upgrade from H&R, a radar detection system from Valentine 1 and we begin to explore options for an exhaust upgrade. More…

hre build cover 280x160 photo Project S7: Production Process of P101 Wheels from HRE

As you may recall from our recent interview with HRE’s Patrick Moran, we ordered up a set of custom 21-inch wheels. The P101 is from the firm’s new monoblok line. And while we’ll have a full report with accompanying photo shoot of the wheels on our car, we thought we’d first focus on the production process for the tailoring of a set of alloys – an HRE specialty.
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project s7 cover 280x160 photo Project Audi S7: New Shoes in Form of HRE P101 & Michelin Pilot Super Sports

As we ready for SEMA, we install a set of HRE Monoblock wheels shod with Michelin Pilot Super Sports on our project S7. More…

project s7 wrap cover 280x160 photo Project Audi S7: Avery Dennison Wrap, Tint & Vinyl Graphics

There’s no doubt that reaction to matte finish cars can be polarized. Even still, when done right, matte looks fantastic and it is no surprise that you see many super car companies offering matte options and even Audi itself is now offering Matte Daytona Grey and Matte Sepang Blue on specific R and RS models. More…

sema s7 cover 280x160 photo 2013 SEMA Show Preview: Audi Perspective

If you cast your eye in the direction of Las Vegas, you may catch the glint off of nearly every significant custom car built in the past year given today marks the opening of the SEMA Show. Though Audi has only displayed here once officially, that doesn’t keep very significant modified Ingolstadt alloy from showing up. More…

project s7 cover 280x160 photo Project S7: APR Stage 1 ECU Upgrade

When is the last time you were on a large Boeing or Airbus airliner? Think back to that time. Think about boarding and taking your seat, pushing back from the gate and taxiing out to the runway for departure. More…

project s7 cover 280x160 photo Project S7: Details of Detailing

From SEMA in Las Vegas to fitment runs to Austin, TX, our now matte grey Audi has been logging plenty of mileage. Nevertheless, it needs to look its best when called upon to do duty at shows like the aforementioned SEMA Show or more local events. Detailing is critical to keeping it clean, particularly with a vinyl wrap. More…

project s7 apr 2 plus 280x160 photo Project S7: Prepping for SEMA 2014 and APR Stage 2

Today, we finalize Project S7 preparation for SEMA 2014 in just under a week with a few updates. First among them in our #SEMAprep are the fine folks at APR Tuned who have design one devilishly fast Stage 2+ power upgrade we’ve just added. More…

project s7 vinyl cover 280x160 photo Project S7: Wrap & Vinyl Work, Round 2

The exterior appearance of a vehicle is a very personal thing. When our Project S7 went to SEMA last year, the car went with a Charcoal Matte Metallic wrap from Avery Denison. The beauty of a wrap is that it can be removed and replaced with relative ease, allowing us to completely change the look drastically for SEMA 2014 with minimal wear and tear on the car.
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recaro kids cover 280x160 photo Project S7: Recaro… for the Kids

Time for a midweek shake up! After covering APR’s Stage II+ upgrade on Project S7 and the initial exterior cosmetic changes – we now come to child seats?!?!! That’s right. Child seats , or in this particular case the brand new Recaro Performance Denali Stroller and Coupe Infant carrier- for my son who is due […] More…

carbon fiber diet header 280x160 photo Project S7: Carbon Fiber Exterior Components

Earlier this week, we laid the ground work for our “canvas” and discussed the vinyl upgrades via Vinyl Werkz and Hexis in the form of a new Matte Black Finish, Gloss Black “HRE” stripe and Gloss black window vinyl. Here is where we this amps up, teaming carbon fiber components from no less than four companies in order to make for one cohesive look. More…

project s7 280x160 photo Project Audi S7: HRE Wheels, TiKore Titanium Bolts and Michelin Pilot Super Sport Tires

SEMA Show week is finally here and as such we’re publishing the finale (for now) on our Project S7 as it received a complete makeover for this iconic show. This time around, we’re swapping out the wheels for a set of as-of-yet unseen HRE wheels, and also fitting them with lightweight TiKore titanium lug bolts […] More…

project s7 280x160 photo Project S7: Smiling Pretty for Si Gray’s Camera

When last we left Project S7, the car was on a rapid path of evolution ahead of its showing at the 2014 SEMA Show. We covered a lot of ground in a short time, so we’re taking a breather with the build-up. In the meantime, the car’s been making rounds having its picture taken. More…