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• Audi becomes partner of German Olympic Sports Confederation (DOSB)
When the German Olympic and Paralympic athletes fight for medals in Vancouver and London Audi will be at their side: The automobile manufacturer based in Ingolstadt will be a partner of the German Olympic Sports Confederation and National Promoter of the German National Paralympic Committee. Numerous activities, shuttle services, the varied presence and the technological know-how of the Four Rings will invigorate this commitment.
As a partner of the German Ski Federation and other sports like soccer, golf or sailing, the brand with the Four Rings has been supporting national and international sport for many decades. This commitment has now been raised to a new level with the partnership that has just been sealed with the DOSB and DBS: Audi will nail its colors to the mast in the environment of the Olympic Games and present itself as a promoter of the German teams.
“The Olympic Games mark the highlight in the career of any athlete. As arguably the world’s most famous logo, the five rings symbolize a peaceful and fair competition of all nations without frontiers,” says Rupert Stadler, Chairman of the Management Board of AUDI AG. “Effective immediately, the four rings from Ingolstadt will be at the side of our athletes, who will be fighting for precious metal in Vancouver and London. We want to be a promoter of the teams and, in addition, support the federations with the concentrated know-how of our company.”
DOSB President Dr. Thomas Bach adds, “Audi is not only a brand that enjoys an excellent international reputation due to its innovative technologies and outstanding quality. The company continually assumes social responsibility as well and has earned great merits as a promoter of sport. We are proud to have such a strong partner at our side in the future and look forward to many joint projects.”
The Four Rings will be present in myriad ways: joint press conferences, ads, a display in the German House, and joint events with the DOSB in the Olympic environment. Audi will also provide the vehicles for the shuttle service for the German athletes and guests of the German House in Vancouver, its annex in Whistler, and the Paralympics German House during the games. Furthermore, there are future plans for events with the athletes. At the “Ball of Sport” in Wiesbaden the new partners will jointly present themselves for the first time at the Olympia Lounge, one of the most popular meeting places at the Rhein-Main Halls on February 6, 2010.
In addition, the athletes of the Olympic and Paralympic teams will benefit from the pioneering technological spirit of AUDI AG. Work at the wind tunnel center in Ingolstadt is just one example of this. Ski jumpers and swimmers, for instance, have been training here for many years in order to improve their body postures and their gear under unique conditions. With respect to the development of new hand-bike technologies for disabled athletes, Audi has been a great supporter for years – also assisted by the technical facilities of the wind tunnel. DBS President Friedhelm Julius Beucher is delighted as well: “Audi has already been maintaining close ties with disabled sports in Germany for a longer period of time. Therefore, we look forward to the future collaboration with our new partner with particularly eager anticipation. In addition, the findings gained in the wind tunnel in Ingolstadt open up new prospects as well as a wide range of possibilities and opportunities to our athletes to be successful in international competition.”