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Audi pulled the wraps off of its new R8 today at the 2012 InterAuto motor show in Moscow today. The show marked the world debut of the new R8 and the market debut of the S6, S7 an S8 models. On hand as part of the presentation were Audi’s 2011 and 2012 Le Mans-winning drivers Marcel Fassler, Andre Lotterer and Benoit Treluyer.
Seen here in this story and via our photo gallery link, we’ve got some of the first real world (or at least show stand) shots of the cars on display in Moscow. For more information on the new Audi R8, check out select R8-topic related links found to the right of this story. For more information about Audi’s presence at the 2012 Moscow InterAuto motor show, see the official press release from Audi Russia translated to English found below.
Audi on Display at the 2012 Moscow International Automobile Salon 2012 (MMAS’2012)
Source: Audi Russia
Audi invites you into the world of high technology, impeccable style, speed and sport. Especially for MMAS’2012 the brand with the four rings has prepared world premiere – the swift sports car Audi R8 Coupé and the Audi R8 Spyder, which will be presented by the director of sales in Europe, Audi’s Wayne Griffiths and the head of Audi Russia Elena Smirnova.
Also debuting at the show are the stylish and powerful S-Series: Audi S6, Audi S7 Sportback and Audi S8 for the Russian market. Representing the “charged” models will be three guests of honor – victors of the famous endurance race “24 hours of Le Mans” in 2012, pilots Marcel Fässler, Andre Lotterer and Benoît Tréluyer.
Guests of Audi at the show will not only appreciate these premieres, but also the entire range of the brand, which will be shown as one of the largest displays in the show for 2012.
More than a million people are expected to visit the show, but the audience for Audi will be expanded with the help of modern technology.
“Our customers need to receive information at an appropriate time and in a convenient form,” states the head of Audi Russia Elena Smirnova. “The Audi stand will operate simultaneously in two dimensions – the real and digital, providing better information for visitors and motorists alike. This is another way to emphasize the “Vorsprung durch Technik” of the Audi brand.
The opening ceremony will take place on the stand Audi August 29, 2012 and will be broadcast in real time on the site www.audi-livemias.ru. In addition, visitors to the portal will be able to view the exhibition from a remote location using panoramic images with a 360 ° viewing angle.
A microblogging service via Twitter is also part of the event, which will be implemented by means of text messages and pictures (#AudinaMMAS).
Immediately after the official opening of the Moscow International Automobile Salon, users with iPhone, iPod touch or device platform Android, will be able to download a special application Audi MMAS’2012 that will turn a smartphone into an audio guide and talk about the event itself, the cars of the brand and its innovative technologies.
The mobile application allows you to read QR-codes, which are equipped with different zones of the Audi stand, helping visitors to easily get the information of interest.
The application will be available for free in the App Store Apple Store and Google Play after the opening of the Moscow International Automobile Salon.