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Audi Australia Names Chris Hemsworth as New Brand Ambassador


Australia – Audi Australia Pty Ltd has added serious star power to its brand ambassador program, announcing Australian actor Chris Hemsworth as its newest film ambassador.

Together with Audi, the acclaimed and globally popular actor will co-host an exclusive screening of Hemsworth’s upcoming epic action adventure In the Heart of the Sea at the Entertainment Quarter in Moore Park, Sydney, on November 17, 2015, to benefit the Australian Childhood Foundation. Directed by Oscar winner Ron Howard, the film chronicles the true story of the 1820 sea voyage of the whaling ship Essex and the hunt for a mammoth whale that inspired the legend Moby Dick.

Audi Australia’s Managing Director, Andrew Doyle, said the brand has long-term relationships with the film industry around the world and hosts exclusive Audi Film events each year in Australia. Its partnership with Chris Hemsworth exemplifies the brand’s love of film and commitment to Australian artists.

“Not only is Chris one of our most successful and talented acting exports, he’s a laidback Australian family man who epitomises the true essence of Audi style and sophistication,” Mr Doyle said.

“We are incredibly proud of our ambassador program, which is now in its 18th year. We take great pride in generating long-term relationships with successful Australians who share the company’s brand values.”

“I’m absolutely delighted to be an ambassador here in Australia and I’m incredibly grateful for Audi‘s generous support of my charity, the Australian Childhood Foundation, which means together, we can achieve great change” Audi Australia Ambassador Chris Hemsworth said.

Hemsworth is a longtime advocate and patron of the nationwide non-profit organization, which has been committed to providing programs, counseling and resources to support children and families devastated by abuse, family violence and neglect for nearly three decades.

The Australian Childhood Foundation’s CEO Dr Joe Tucci extended his gratitude to Audi for supporting their fundraising efforts.

“Along with the support of our patron Chris Hemsworth, we hope Audi’s private gala screening and reception for In The Heart Of The Sea will raise enough funds for the Australian Childhood Foundation to assist with the development of a Sydney Trauma Recovery Centre for Children,” Mr Tucci said.

About the Audi Ambassador program
Audi’s ambassador program was established in 1997 to reflect the brand’s personality and values, by aligning with successful Australians in a range of different fields. The company takes a long-term view on building these important relationships, working closely with each brand Ambassador to deliver exclusive customer experiences and events.

Audi Australia’s Brand Ambassadors:

Chris Hemsworth
Hugh Jackman
Richard Roxburgh
Asher Keddie
Mick Fanning
Collette Dinnigan
Matt Burke
Sandra Sully
Lisa Wilkinson
James Tobin
Matt Moran
Shannon Bennett
Guillaume Brahimi
Kylie Kwong
Vincent Fantauzzo
Mat Belcher
Will Ryan

About In the Heart of the Sea
Ron Howard directed In the Heart of the Sea from a screenplay by Charles Leavitt, story by Charles Leavitt and Rick Jaffa & Amanda Silver, based on the book In the Heart of the Sea: The Tragedy of the Whaleship Essex by Nathaniel Philbrick, winner of the 2000 National Book Award for Nonfiction. The film is produced by Joe Roth, Paula Weinstein, Will Ward, Brian Grazer and Ron Howard. Serving as executive producers are Bruce Berman, Sarah Bradshaw, Palak Patel, Erica Huggins and David Bergstein, with William M. Connor as co-producer. In the Heart of the Sea is a Warner Bros. Pictures presentation, in association with Village Roadshow Pictures, a COTT Productions-Enelmar Productions, A.I.E. co-production, a Roth Films/Spring Creek/Imagine Entertainment Production, in Association with Kia Jam. Beginning December 11, 2015, the film will be released worldwide in theatres and IMAX by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures.

The Audi Group
The Audi Group delivered approximately 1,741,100 cars of the Audi brand to customers in 2014.The company achieved revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. Audi operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun and Foshan (China) as well as Jakarta (Indonesia). The brand with the Four Rings will start producing cars in Curitiba (Brazil) this year and in San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The company currently employs approximately 80,000 people worldwide, thereof around 58,000 in Germany. Total investment of about €24 billion is planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.

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