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Audi Buys Super Bowl Ad Spot


Audi has confirmed that it will produce an ad for this year’s Super Bowl. This is the second time in as many years that Audi will advertise during the game.

The Ingolstadt brand becomes only the third automaker to confirm a Super Bowl ad buy, following Honda and Kia.

Last year, Audi produced the “Commander” spot. It featured a retired astronaut reliving his days atop the Apollo rocket from the driver’s seat of an R8.

Set to the tune of David Bowie’s “Starman,” the ad tugged at heartstrings, in no small part because of Bowie’s, at that time, recent passing.

Unfortunately, no creative details have been shared about this year’s ad, but it will be made by Venables Bell & Partners, the same agency that made the recent Audi Duel commercial.

Look for the ad during the Super Bowl, which is set to be played on February 5, in Houston.

[source: Automotive News]

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