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Audi continues its U.S. sales ascent with 63rd consecutive record set for March


Audi set its 63rd consecutive sales record in the U.S. for March with 18,392 vehicles sold, an increase of 7.5% over the same period last year. Year-to-date sales increased 4.6% to 41,960 vehicles sold. March also marked the fifth best sales month ever for the brand in the U.S. market.

“Customer response to our newly-designed models, like the all-new A4 and Q7, has bolstered sales, a sign of more good things to come,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “This spring will bring another landmark launch when the next-generation R8 supercar arrives at our Audi dealerships.”

Sales were supported by the all-new Audi A4, the best-selling sedan in the Audi line-up, with an increase of 42.4% to 3,226 vehicles sold. The all-new Audi A4 sets industry benchmarks, from semi-autonomous driving features and class-leading horsepower, to standard smartphone integration and the Audi virtual cockpit.

Consumer interest in Audi luxury SUVs continued to climb with both the Q7 and Q3 posting new record highs. Sales of the all-new Audi Q7 soared 92.6% to 3,004 vehicles sold for the month, as buyers responded to the elegant new design, class-leading technology and dynamic performance. Additionally, the 2017 Q7 earned a Top Safety Pick+ rating from the Insurance Institute for Highway Safety. Sales of the Audi Q3 rose 18.7% to 1,505 vehicles.

Audi Certified pre-owned vehicle sales set a new March record, with a 9.5% gain on 4,251 CPO vehicles sold.

AUDI US SNAPSHOT –MTD– –YTD–
Model Line Mar ’16 Actual Mar ’15 Actual Yr/Yr % change Mar ’16 YTD  Actual Mar ’15 YTD Actual Yr/Yr % change
A3 3,173 3,081 3.0 % 7,504 7,743 -3.1 %
A4 3,226 2,266 42.4 % 6,378 5,572 14.5 %
A5 784 1,303 -39.8 % 1,901 2,977 -36.1 %
A6 1,453 2,328 -37.6 % 3,358 4,812 -30.2 %
A7 605 601 0.7 % 1,466 1,115 31.5 %
A8 422 461 -8.5 % 985 1,067 -7.7 %
allroad 177 230 -23.0 % 450 638 -29.5 %
Q5 3,728 3,934 -5.2 % 8,840 9,354 -5.5 %
Q7 3,004 1,560 92.6 % 6,993 3,452 102.6 %
Q3 1,505 1,268 18.7 % 3,395 3,187 6.5 %
R8 7 69 -89.9 % 27 170 -84.1 %
TT 308 1 30700.0 % 663 11 5927.3 %
Total Audi Sales 18,392 17,102 7.5 % 41,960 40,098 4.6 %
Total CPO Sales 4,251 3,881 9.5% 11,331 11,309 0.2%

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