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Fourth region, representing 22% of Audi U.S. dealerships, will open up opportunities to meet target of 200,000 new-car sales before 2020
When the new fourth region opens for business in January 2013, it will assume responsibility for markets now covered by the Audi of America Eastern, Southern and Western regions. It will comprise 13 states and 62 of the 275 Audi dealerships across the country. Currently more than 100,000 Audi models operate on roads that lie within the new Central Region.
“We see the potential for Audi to make greater inroads in the U.S. heartland,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “Adding an entirely new Central Region organization also frees up our teams in the other regions to focus more on the needs of our dealer partners and customers in the rest of the country. It’s a clear validation that we intend to achieve our growth goals and establish Audi as the leading premium brand in the U.S.”
The new organization will be led by Ken Brusca as the Audi Central Region Director. Brusca joined Audi of America in 2005. Most recently he served as Region Operations Manager for the Eastern Region. In this position, he managed both new and CPO sales as well as the distribution process. Brusca brings with him over 30 years of automotive industry experience. Prior to taking his current position, he held management positions at Chase Automotive Finance, Ford Motor Co. and Volvo Cars of North America, where he served as Canadian CEO.
Audi is continuing to develop staffing plans for the new region ahead of its official launch next year. The region headquarters will be based in the O’Hare business district outside of Chicago with details on the specific office space forthcoming.
For more information on the Audi of America Central Region, please visit the Audi of America media site at audiusanews.com.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.comfor more information regarding Audi vehicle and business issues.