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Audi of America announced today the addition of Miranda Harper to their Communications team, taking the role of General Manager, Communications with a focus on the brand’s entertainment and lifestyle relationships. Within the role, Harper aims to strengthen and expand Audi’s existing relationships and position within key influential markets.
Harper is a veteran of the PR industry, having previously served as a Partner at Finn Partners where she managed their New York consumer and lifestyle team with clients including hotels.com, Beam Inc’s Pinnacle Vodka brand, and Rosetta Stone among others.
Read the full press release below.
- Harper to lead lifestyle and brand media relations and communications for the U.S. market
- Role reports to Jeri Ward, Vice President and Chief Communications Officer, Audi of America
Audi of America appoints veteran PR executive Miranda Harper as General Manager of Communications, effective immediately. The role reports to Jeri Ward, Vice President and Chief Communications Officer, Audi of America. Harper will be based in New York City and work with teams in Los Angeles and Herndon, Va.
“Miranda‘s experience in developing high-level public relations programming will not only expand the Audi entertainment and lifestyle bench, but also reinforce the brand’s positioning in influential markets,” said Ward. “With this new addition to our leadership team, we look forward to building our brand portfolio with new partnerships and relationships.”
In her new position, Harper will be responsible for overseeing several key areas of public relations and communications for the brand in the U.S., including national and regional lifestyle media and influencer relations; national PR campaigns and events; corporate thought leadership; and original PR programming. Additionally, Harper will manage high level partnerships across multiple industries such as entertainment, sports, music, arts, business, design, and fashion on a national level.
Harper joins Audi from Finn Partners, where she was Partner and managed the New York consumer and lifestyle team along side a marquee roster of clients. Prior, Harper worked for Dan Klores Communications as Vice President, and Susan Magrino Agency as a publicist. She holds a Bachelor’s Degree in Music from Boston University and a Master’s Degree in Music from the University of Cincinnati.