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Audi of America Sets 64th Straight Monthly Sales Record


Audi of America officially made it 64 in a row in April, selling 17,801 vehicles during the month, an increase of nearly 6 percent over the same period in 2015.  This increase was led by strong sales for SUV offerings (up 26 percent), including the best-ever month for the Q3, and incredibly strong sales for the Q7.  Audi saw success with their traditional offerings as well, namely the R8, TT and A4, all of which began arriving at dealers within the past few months.

In a statement, Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America said, “the strength of our product portfolio, combined with consumer demand and a top-rated dealer experience, gives us confidence that we will continue our sales momentum into the summer.”

Audi’s Certified pre-owned sales also set a record in April, moving 4,055 CPO units.

Read the full press release below.

  • Demand for new A4 Sedan increased 28 percent for the month
  • Sales of Audi SUV models up 26 percent
  • All-time best U.S. sales month for Audi Q3

Audi set its 64th consecutive U.S. sales record for April with 17,801 vehicles sold, an increase of 5.8 percent over last year, as the new A4 and Q7 led the volume gains. Year-to-date sales increased 5 percent to 59,761 vehicles sold.

April sales were bolstered by continued demand for the all-new 2017 Audi A4 Sedan. The A4 posted an increase of 28 percent from last April. Year-to-date sales have risen 19 percent over the same time period in 2015.

Audi SUV models posted a combined increase of 26 percent across all three model lines. Sales of the Audi Q3 climbed to an all-time record high of 1,635 vehicles sold for the month, a 54 percent increase over last April. Sales of the all-new Audi Q7 increased 53 percent over last April and 87 percent year-to-date over the same time period last year.

The all-new 2017 Audi R8 Coupe, which arrived at U.S. dealerships in April, more than doubled sales over last year. The R8 is the most powerful Audi production model ever with the same naturally-aspirated V10 engine found in the R8 LMS racecar, a new application of quattro all-wheel drive and a more functional, yet technologically advanced cabin.

The new A3 Sportback e-tron posted sales of 321 vehicles in April and 1,228 vehicles year-to-date.

“In the first four months of this year, we have launched three key models,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “The strength of our product portfolio, combined with consumer demand and a top-rated dealer experience, gives us confidence that we will continue our sales momentum into the summer.”

Audi Certified pre-owned vehicle sales set a new April record, with a 2.1 percent gain on 4,055 CPO vehicles sold.

AUDI US SNAPSHOT –MTD– –YTD–
Model Line Apr ’16 Actual Apr ’15 Actual Yr/Yr % change Apr ’16 YTD  Actual Apr ’15 YTD Actual Yr/Yr % change
A3 2,869 3,187 -10.0% 10,373 10,930 -5.1%
A4 2,983 2,327 28.2% 9,361 7,899 18.5%
A5 813 1,300 -37.5% 2,714 4,277 -36.5%
A6 1,619 2,139 -24.3% 4,977 6,951 -28.4%
A7 543 754 -28.0% 2,009 1,869 7.5%
A8 330 387 -14.7% 1,315 1,454 -9.6%
allroad 147 215 -31.6% 597 853 -30.0%
Q5 3,991 3,762 6.1% 12,831 13,116 -2.2%
Q7 2,472 1,620 52.6% 9,465 5,072 86.6%
Q3 1,635 1,065 53.5% 5,030 4,252 18.3%
R8 96 69 39.1% 123 239 -48.5%
TT 303 2 15050.0% 966 13 7330.8%
Total Audi Sales 17,801 16,827 5.8% 59,761 56,925 5.0%
Total CPO Sales 4,055 3,971 2.1% 15,386 15,280 0.7%

NOTES:
– A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.
– A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
– A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
– A6 includes A6 Sedan and S6 Sedan.
– A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
– A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
– Q5 includes Q5 and SQ5.
– R8 includes R8 Coupe and R8 Spyder.
– TT includes TT Coupe, TTS Coupe and TT Roadster.

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