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Let’s face it, the bar for television commercials starring race cars isn’t set particularly high. Dale Jr. trading his NASCAR cup car for a lowly can of Mountain Dew may only be ” believable” to those critical of going fast and turning left, while a lost couple in an Infiniti sedan somehow pulling alongside a Red Bull F1 car at speed on the streets of Monaco in their search for directions is downright lame. Fortunately, Audi Germany has bucked this temptation of unnatural and gratuitous placement and made it all seem quite natural in their new spot dubbed “Perfect Fit”.
Of course the spot wasn’t for just any car, or even any Audi. This ad was devised in order to market the new RS 6, Audi’s guano crazy super performance Avant. The car in question brings Le Mans style performance to the real world, and yet in a most assuming station wagon form. What better way to communicate the RS 6 Avant’s very essence than to show Audi’s Le Mans-winning R18 e-tron quattro in real world mundane settings like an airport encounter or picking up the kids at school… okay, a school where mom’s wear cocktail dresses but still…
Watch the commercial below or click through to YouTube and enjoy it in full 1080p.