Fourtitude.com

For Audi enthusiasts

2013 audi s3 mqb type 8v sedan 191 960x480 photo

Audi Sets 56th Straight Monthly U.S. Record with 9.9% Gain in August 2015


HERNDON, Virginia — Audi reported that its August 2015 sales increased 9.9% to 18,794 vehicles, a total that stands as the second-best monthly result ever in the U.S. market.

Audi achieved its best-ever August sales in the U.S. to mark its 56th consecutive monthly sales record. The previous August record was set in 2014 with 17,101 Audi vehicles sold. Through the first eight months of 2015, Audi U.S. sales rose 12.1% from last year to 116,066 vehicles.

August 2015 only trails the December 2014 all-time monthly record of 19,238 vehicles sold.

August results were bolstered by sales of Audi luxury SUVs, with a 40.9% increase for the Audi Q3, Q5 and Q7 models combined. The Q5 posted a 34.4% increase from last year, marking its best-ever sales month in the U.S. The Q7 posted an 8.4% increase from last August.

A key August 2015 sales highlight was the strong launch of the all-new Audi TT. In its first full month of U.S. market availability, the third-generation sports car line turned in a 259.3% sales improvement from a year earlier.

“The fast start for the technologically advanced Audi TT perfectly encapsulates the ingredients of Audi momentum over these past 56 months,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “It is a story built on steady dealer investments, relentless new product development and a determination to be an industry leader in dramatic technologies such as the fully digital cockpit found in the TT models.”

The A3 model line achieved robust sales led by the Audi A3 Cabriolet models in August 2015. The compact premium models achieved a 31.2% increase over year-earlier sales. The Audi A7 model also performed well, with a year-over-year increase of 11.0%.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

AUDI US SNAPSHOT –MTD– –YTD–
Model Line Aug ’15 Actual Aug ’14 Actual Yr/Yr % change Aug ’15 YTD  Actual Aug ’14 YTD Actual Yr/Yr % change
A3 3,188 2,430 31.2% 24,260 12,329 96.8%
A4 2,541 3,233 -21.4% 18,306 23,349 -21.6%
A5 1,043 1,813 -42.5% 8,867 11,961 -25.9%
A6 2,022 1,927 4.9% 15,359 15,657 -1.9%
A7 757 682 11.0% 4,882 5,798 -15.8%
A8 441 436 1.1% 3,376 3,573 -5.5%
allroad 202 585 -65.5% 1,742 2,961 -41.2%
Q5 5,051 3,757 34.4% 31,417 26,874 16.9%
Q7 2,016 1,859 8.4% 12,480 11,740 6.3%
Q3 1,189 243 389.3% 8,602 243 3439.9%
R8 35 50 -30.0% 439 525 -16.4%
TT 309 86 259.3% 333 1,056 -68.5%
Total Audi Sales 18,794 17,101 9.9% 130,063 116,066 12.1%
Total CPO Sales 4,441 4,733 -6.2% 32,844 30,676 7.1%

Instant Comments...

comments