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Audi Sets All-Time U.S. Monthly Sales Record with 26% Gain in June


Audi today announced it sold more vehicles in June 2012 than in any month since entering the U.S. market 42 years ago.

The new all-time monthly U.S. sales record of 12,664 vehicles sold in June beat the prior record of 12,655 vehicles sold in December 2011. June 2012 sales increased 26% over June 2011. The just concluded month also marks the 18th consecutive monthly sales record for the brand, as well as the highest sales numbers registered for the first half of any year at 65,158 in the January to June period. Year-to-date 2012 sales through June represented a 16.5% gain.

Audi executives expressed confidence that sales for all of 2012 will set a new annual record, topping the 117,561 sales mark set last year.

“Our long-term strategy has been to relentlessly achieve realistic levels of sales based on the most advanced lineup in the luxury car market,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “The best is yet to come for this year as new, or substantially updated, models representing about 60% of our sales volume are only now reaching dealerships in the U.S.”

Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 51% YTD and represented 29.1% of total June sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 40% of the Audi June gain.

June sales of the new technologically advanced Audi A6 ranked as the best month ever for the sedan with a 226.8% sales increase for the month and a 140% increase year-to-date. Audi luxury SUV performance was led by an increase in sales of the Audi Q5, with a 60.7% jump in June, and a 21.6% year-to-date gain. The Audi A3 also performed favorably with an increase of 45.5% for the month.

Highlights

AUDI US SNAPSHOT –YTD–
Model Line June ’12 Actual June ’11 Actual Yr/Yr % change June ’12 YTD Actual June ’11 YTD Actual Yr/Yr % change
A3 620 426 45.5% 3,578 3,367 6.3%
A4 3,707 3,610 2.7% 18,559 18,811 -1.3%
A5 1,607 1,361 18.1% 8,002 7,820 2.3%
A6 1,745 534 226.8% 8,584 3,577 140.0%
A7 652 772 -15.5% 4,249 1,992 113.3%
A8 597 482 23.9% 2,548 2,850 -10.6%
Audi Q5 2,780 1,730 60.7% 13,544 11,135 21.6%
Audi Q7 688 842 -18.3% 4,449 4,714 -5.6%
R8 78 108 -27.8% 503 600 -16.2%
TT 190 186 2.2% 1,142 1,043 9.5%
Total New Sales 12,664 10,051 26.0% 65,158 55,909 16.5%
Total CPO Sales 3,344 3,636 -8.0% 18,339 18,842 -2.7%

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.comfor more information regarding Audi vehicle and business issues.

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