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|• Audi’s five door A1 arrives in Australia
• Brand new 1.2 litre engine offers exceptional entry point into range
• Two additional doors at no extra cost
Audi Australia has launched its five door A1 model range with a brand new 1.2 litre engine, offering exceptional value for entry into the premium Audi range.
Starting from just $26,500 (MLP), the all new Audi A1 Sportback 1.2 TFSI Attraction offers 63 kW of power, 160 Nm of torque, a sporty manual transmission and excellent fuel economy, plus the versatility of five doors.
The new A1 Sportback range also offers customers the choice of a frugal 1.6 TDI engine with 66 kW and consumption of just 3.8 l/100km for the manual variant, or a 1.4 TFSI petrol engine with 90 kW and 200 Nm of torque with still-low consumption of just 5.4 l/100km.
The 1.4 TFSI ‘Sport’ engine rounds out the A1 Sportback range, offering a punchy 136 kW and 250 Nm of torque with a 0 – 100 km/h sprint time of 7.0 seconds. Consumption remains below 6.0 l/100km.
All A1 Sportback models are entering the market at the same basic price point of the three door variants, making this latest model exceptional value for customers wanting to join the steadily-growing Audi family.
The success of the A1 3-door model in Australia is a good indication of the potential for the Sportback model, says Audi’s Managing Director, Uwe Hagen.
“The A1 has introduced an entirely new group of customers to the Audi brand, and we’re currently in the lead in the segment after 18 months of sales. The progressive new Sportback variant is expected to find favour with Australian buyers thanks to the versatility of easy access to the rear seats as an additional feature of a great compact premium vehicle,” Mr Hagen said.
“The Audi A1 range represents important volume potential for Audi in Australia,” he added.
The new A1 Sportback is characterised by the progressive design that is inherent to the Audi range. It’s an urban vehicle with a dynamic heart and a strong appeal to buyers looking for premium DNA in a compact package. It clearly carries the genes of its larger siblings, along with assistance systems and options from the luxury class, proving that a small car needn’t mean a compromise on quality or comfort. Thanks to two additional doors and a handy luggage space of up to 920 litres with rear seats folded down, The A1 Sportback is well-suited to everyday driving.
The range is also economical. Every model offers fuel consumption of below 6.0 litres/100km, with Start/Stop technology as standard across virtually every variant. It is also extremely safe thanks to a rigid bodyshell, six full sized airbags and ESP with cross-axle locking system, resulting in a 5-star EURO NCAP safety rating.
Two trim levels are available – Attraction for versatility and Ambition for comfort. All models feature a 6.5-inch folding screen, Bluetooth interface and music streaming capabilities, cruise control, Concert radio with 8 speakers, Driver Information System, dynamic suspension, a light and rain sensor and a multi-function leather sports steering wheel.
The A1 Sportback is available in 12 exterior paint colours, 3 contrasting roof dome options, contrasting air vents and of course Audi exclusive and Audi exclusive line customisation packages.
The Audi A1 Sportback will appeal to young urban professionals, young families and as a second vehicle for the family.
Audi A1 Sportback pricing (Manufacturer’s List Price only)
Audi A1 Sportback 1.2 TFSI Attraction 5-speed manual $26,500
Audi A1 Sportback 1.4 TFSI Attraction 6-speed manual $29,900
Audi A1 Sportback 1.4 TFSI Attraction 7-speed S tronic $ 32,250
Audi A1 Sportback 1.4 TFSI Ambition 6-speed manual $33,450
Audi A1 Sportback 1.4 TFSI Ambition 7-speed S tronic $35,800
Audi A1 Sportback 1.6 TDI Attraction 5-speed manual $29,900
Audi A1 Sportback 1.6 TDI Attraction 7-speed S tronic $32,250
Audi A1 Sportback 1.4 TFSI Sport 7-speed S tronic $42,500
The Audi Group delivered 1,302,659 cars of the Audi brand to customers in 2011. In 2011 the Company posted revenue of €44.1 billion and an operating profit of €5.3 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In July 2010, CKD production of the Audi Q5 was added to the existing Audi A4 and A6 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since May 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini S.p.A. in Sant’Agata Bolognese (Italy), AUDI BRUSSELS S.A./N.V. in Brussels (Belgium) and quattro GmbH in Neckarsulm. Subject to a positive decision by the responsible competition authorities, the Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A. will also belong to the Audi Group. Audi currently employs around 64,000 people worldwide, including around 48,000 in Germany. Between 2012 and 2016 the brand with the four rings is planning to invest a total of €13 billion – mainly in new products and the extension of production capacities – in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi is currently expanding its site in Győr (Hungary) and will start production in Foshan (China) in late 2013 and in Mexico in 2016.
Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG’s commitment to environmental issues is the Audi Environmental Foundation. Within the context of “Vorsprung durch Technik,” which extends far beyond its products, the Company is directing its activities toward a major goal – comprehensive CO2-neutral mobility.
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