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Rupert Stadler Announces Audi to Invest €3B in Facilities, Launch 20 New and Updated Models in 2016


This year will be an extremely busy one for Audi, as the brand will invest more than €3 billion in tech, manufacturing and new model development, in addition to releasing 20 completely new or updated vehicles.  CEO Rupert Stadler made the announcement at this morning’s Annual General Meeting, giving Audi insiders, company shareholders and members of the media a glimpse into what the immediate future holds for the brand, as they work towards continued growth and increased profits.

Through this investment, Audi will continue their efforts in the worlds of electrification and digitalization and add some 1,200 field experts to their operation, working towards reduced emissions, enhanced range, and eventually, fully autonomous driving.  Stadler says Audi will release one new electrified vehicle each year starting in 2018 with what insiders have been referring to as the C-BEV, an SUV with 500 miles of all-electric range.

Get the full story below.

  • The company is to invest more than €3 billion in models, manufacturing structures and future technology.
  • CFO Axel Strotbek: “We aim to achieve an operating return on sales of eight to ten percent despite high advance expenditure.” 
  • Piloted driving in series application in 2017, electric SUV in 2018. 

In 2016, the Audi Group aims once again to increase the number of cars delivered, maintain its high level of profitability and continue investing large amounts in the future. At the 127th Annual General Meeting this Thursday in Ingolstadt, the Board of Management of AUDI AG explained to the shareholders the financial statements for the year 2015, current developments and the goals for this year. In addition, Rupert Stadler, Chairman of the Board of Management of AUDI AG, provided an outlook on the coming decade for the premium brand.

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