The “Audi Late Light Show” created specifically for the front of the Audi Forum building will feature dynamic sequences of images, energetic music elements and flowing colors. With the help of 55 video projectors each with a light intensity of 40,000 ANSI lumen, the group of artists Maxin10sity will illuminate the exterior of the Audi Forum building and transform the Piazza into a space for a special experience; each light show will last for ten minutes. “This art experience is a thank-you to the Audi employees and the people of Ingolstadt. In Ingolstadt, we have developed the new Audi A5 Coupe, we produce it here, and we will present it here as a new design icon to the world press for the first time on June 2,” stated Toni Melfi, Head of Communications at AUDI AG.
The former Director General of the Bavarian State Painting Collections, Prof. Dr. Klaus Schrenk, a renowned art historian and artistic advisor of AUDI AG, added: “The prize winning team of Maxin10sity applies the most advanced technology: computer-generated images and sounds create a new visual reality; technology and art merge into one. In this way, the artistic side of the ‘Audi Late Light Show’ provides a spectacular reflection of the technology company Audi.”
The opening show on Wednesday, May 25 will be accompanied by the “Summer Sounds” after-work event.A Munich DJ will play electronic music, creating a relaxing evening atmosphere. On the following days, film clips will provide insights into the upcoming international short-film festival “20min|max.” On the evening of May 29, the Audi Owners Club will present numerous classic and collectible cars on the Piazza. Food Trucks in the Audi Forum will ensure gastronomic variety every day from May 25 through May 30.
Another highlight taking place in parallel to the “Audi Late Light Show” is the special exhibition in the Audi museum mobile: “Dynamic Sculptures – The Tradition of Sportiness and Elegance at Audi”. In the context of the Audi A5 world premiere, it will present twelve historic coupes. The exhibition will open on Tuesday, May 3 and will extend to the Audi Piazza with two glass cubes containing changing exhibits.
- “Audi Late Light Show”: May 25 to 30 at 9:15 p.m. and 10:00 p.m.
- “Summer Sounds”: May 25, starting at 5 p.m.
- “Dynamic Sculptures” exhibition: May 3 to September 18
- Entry is free to the “Audi Late Light Show” and to the support events
- Further details on the support program and all press information: