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Rolf Dielenschneider, 54, has been appointed chairman of the board of management of SEAT Deutschland (SEAT’s subsidiary in Germany) with effect from 1st January 2007. He will replace Matthias Heinz, who is to leave the company by mutual agreement by the end of the year in order to concentrate on new challenges.
Dielenschneider comes from Volkswagen, where he has been until now regional sales director in Germany. Prior to this, he has lead for many years the market communication at Volkswagen and has been responsible for national and international advertising, media, trade marketing, training of the dealership network for sales and service as well as international fairs and expositions.
SEAT is a Spanish company within the German Volkswagen Group and member of the Audi Brand Group. Its Technical Center provides the company with the unique position among all car manufacturers established in Spain in being the only brand with the capacity to design, develop and produce its own vehicles.