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Shakira and SEAT in Partnership for Charity


– SEAT main sponsor for the 2007 Shakira European Tour
– Shakira’s charity foundation to be supported by SEAT

Shakira, one of the most successful, young and recognized artists, winner of several worldwide awards – Grammy, Latin Grammy, MTV, European MTV, Latin MTV Billboard, American Music Awards, Echos – has chosen SEAT, the Spanish automotive brand, as the main sponsor of her 2007 Shakira “Oral Fixation” European Tour. The three month long tour will start on the 25th of January in Hamburg, Germany, traveling through more than 10 European countries and concerts will be held on the most well-known European cities and venues.

SEAT and Shakira’s partnership connects the Spanish brand with one of the most successful performers in the world, whose Tour has already won several awards, including “Most successful tour ever in South America”, “Best tour in Spain”, “Fastest selling tour ever” and “Most rewarded event in the USA”.

With this agreement, SEAT and Shakira go beyond common sponsorship: both partners have agreed to a personal and strategic relationship, building on the strong links between the two “brands”. Shakira proudly becomes Ambassador to SEAT, Europe’s youngest and liveliest brand; and SEAT joins its brand values “Sportive, Lively and Design-Driven” with the currently most successful super star, whose profile and image fit perfectly with both target groups.

“I am delighted to have SEAT as the main partner for my 2007 “Oral Fixation” European Tour”, says Shakira. “To be associated with this dynamic brand with a true soul is a pleasure. Furthermore, SEAT’s support for my charity foundation will secure even more educational opportunities and nutrition resources for the children in Latin America.

“I am extremely pleased with the association between SEAT and Shakira”, said Erich Schmitt, SEAT President. “It is an excellent opportunity to join efforts to promote our common values. I am also looking forward to working with Shakira’s charity program, as SEAT’s social compromise is also part of our commitment with the society”, he added.

SEAT will work closely with Shakira’s “Pies Descalzos Foundation”, supporting the artist’s involvement in her special charity for children displaced and disenfranchised by conflicts in Latin America.

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