- Cruel Summer for Audi-Powered Boutique Brands – Gumpert, Melkus, Artega and Spyker
- Winterkorn the Main Focus of VAG Business Focus Feature in Forbes Magazine
- Paternity Quest: The Mystery behind the Spyker B6
filter by category
When it comes to purchasing a boutique brands and injecting them with the resources of a global automotive giant without breaking down their root DNA, no one quite does it like Audi parent, the Volkswagen Group. Lamborghini, Bentley and Bugatti have all been brought back from either archaic product and practices to full on brink of destruction and are all alive and thriving today. Given these three, we’re always curious what would come of acquisition of any of our favorite boutique brands and one of those is Lotus.
In the last two years, this storied British carmaker has shown plenty of promise and also the wreckage of hitting a financial wall. Whereas the company showed a number of concept cars hinting at new product and its brand could be seen racing in F1 and the WEC, today the company is in dire need of a savior. You can’t help but wonder how Lotus would fare with the OE component purchasing power and breadth of engines and drivetrains that the Volkswagen Group could offer.
Apparently the idea was also pretty obvious to the management team in Wolfsburg as well, because an intel story out by Automobile’s Georg Kacher confirms that Lotus was considered briefly for acquisition. Alas, nothing came of the investigation according to Kacher, and that’s too bad. While it remains to be seen if even Volkswagen could have brought the company back, we can only salivate at the idea of a 2.0 TFSI powered Exige, a 3.0 TFSI powered Evora or a 4.0 TFSI powered Esprit.