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China will be one of the first markets to feel the full force of Audi’s electric push, as the company seeks to produce and sell five e-tron branded plug-in hybrids in China by 2021.
“In this plan we have a clear focus on e-tron cars,” Dietmar Voggenreiter, Audi management board member for sales and marketing, told Reuters. “Sustainability is one of the mega trends worldwide and China is a leading market in electric mobility.”
That plan looks set to take its first step with a plug-in hybrid version of the A6L, that’s already in production. That car is set to hit dealerships later this year.
In all, Audi wants to generate 30% of its global sales through e-tron cars, be they plug-in hybrid or all electric, by 2025. Currently, though, its only e-tron vehicle in china is the A3, which is built in Germany.
Ultimately, says Voggenreiter, the plan is to move from plug-in hybrids to to all electric vehicles for the e-tron brand.
“There is, first of all, a worldwide customer trend for sustainability,” he said. “In a transition phase we will have plug-in hybrid cars. In the long-run we will see more and more fully electric battery cars.”