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On Location: Audi Exclusive & DTM Display at Audi Forum Neckarsulm

Our last On Location feature from last week’s trip to Germany focuses on the Audi Forum Neckarsulm. About three two hours’ drive from Ingolstadt, Neckarsulm is Audi’s other main outpost in Germany and houses key facilities such as production facilities, the lightweight design center, Audi Sport and the Audi Forum Neckarsulm to name a few. Of course most unannounced visitors won’t get beyond the gate and we were no exception. Still, in addition to spotting the facelifted R8 Spyder on which we reported on Friday, we also visited the Audi Forum Neckarsulm that includes quattro GmbH’s Audi Exclusive showroom and a small museum with a major DTM display.

Below are highlights from the trip. To the right is the main gallery with many, many more photos.

One of the first cars to catch our eye in the Audi Exclusive showroom was this RS 5 coupe. Dark Red Mica is the name of the hue, though it looked more purple on the showroom floor. A full build list (in German) is available in our photo gallery.

Remember the 2.5 TFSI-powered A3 sedan concept shown in Geneva 2011. Then Audi design boss Stefan Sielaff told us that the name for its paint hue was Piemont Red Pearl Effect, named for cherries that grow in Italy. At the time Sielaff said the color might have to change a bit for actual production, but that there was plenty of interest in producing it. A closer look at the build sheet (also in our photo gallery) shows that this A5 S-line Cabriolet features the production variant of Piemont Red Pearl Effect and it looks fantastic.

For the Avant lovers on this site, we thought you’d enjoy this A6 Avant. Painted Audi’s cool new Glacier White metallic, this TDI Avant is enough to leave Stateside wagon lovers drooling.

Just like Ingolstadt, the new Audi RS 4 was not hard to find in Neckarsulm. From what we could tell these are still pre-production pre-VIN cars, and this was the first white variant we’ve seen. Another car sporting Red Bull graphics could be seen inside the fence and was viewable from windows just off the showroom.

We made a quick pass through the parking garage of the Audi Forum Neckarsulm. While not as rich in special build vehicles as what we’re acclimated to in Ingolstadt, we did find one interesting RS 3 with a production oddity. This is the first time we’ve seen Audi’s rotor 5-spoke wheel in full  matte black and the look is quite attractive.

On the top floor of the Audi Forum Neckarsulm is a small museum. While not as grand as the Museum Mobile, it is still a must-see when you come to visit Audi’s facility near Heilbron. In the past this display has appeared mainly unchanged though this time much of the collection had been replaced with a DTM-focused display. And, while there were token examples from Mercedes, BMW and Opel, most of the display was obviously focused on Audi.

Seeing the various DTM cars from Audi’s racing history was a treat, though our favorite was this 1992 80 2.5 DTM. Following years of racing the V8 Audi explored moving to smaller displacement and its smaller 80 platform. Unfortunately the car was not officially raced, but this running example remains and was on display as part of the exhibit.

Another attraction worth visiting on the second floor of the forum is the Audi Collection store. This large swag boutique features a coffee bar and nearly everything else in the Audi Collection. One particular piece that caught our eye was this un-liveried TT RS SP4T Nurburgring racer.

See more photos in our full photo gallery linked to the right.


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