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Audi Driving Experience – New Canadian S4 Events Planned from October 10th


AJAX, ON – The Audi driving experience is a comprehensive driver training program designed to educate and excite driving enthusiasts in a premium, controlled environment. For over 20 years Audi has been developing and enhancing the Audi driving experience program around the world.

What to expect 
Hosted at an exclusive location with a personalized touch from start to finish, expect premium hospitality, expert drive instructors and personalized customer care at the Audi driving experience.

Advanced training (half day) 
The Advanced program is a half-day session (with two sessions being offered per day) that starts with a short opening session in-class covering key theoretical and practical elements for improving vehicle control. Drive activities and instruction on selected race tracks across Canada will show participants how to drive correctly at or near vehicle limits. Each session is 4.5 hours including acceleration, slalom and braking and technology drive segments. A thrilling hot lap in the passenger seat of a R8 is also offered to each participant.

Intensive training (full day) – New 
New for this year the Intensive program is a full-day session, eight hours in length. This program includes all activities from the half-day program with additional lapping modules and autocross challenges in the afternoon. Lapping sessions extend the advanced driving instruction from the half-day program and allow participants to apply knowledge and skills on a full race track course in a lead-follow format. Autocross challenges add fun competition elements to the day while again extending the advanced driving skills and experience of participants. Hot laps in the passenger seat of a R8 are offered to each participant.

Program vehicles 
This fall the Audi driving experience features the all-new 2013 S4. The high performance S4 is ideal for boosting driver experiences and showcasing Audi’s sporty performance capabilities. Hot laps in the passenger seat of a R8 are offered to each participant.

Dates and locations 
We’ve selected some of Canada’s outstanding professional driving venues to host the second season of the Audi driving experience. Drive on the pro ICAR circuit in Montreal, alongside the Mosport International Raceway in Toronto and take off down the runway at B.C. Driving Centre in Vancouver.
Advance training: $395 per person (plus tax)
Intensive training: $780 per person (plus tax)

Montreal: ICAR Circuit  

  • Oct 10-12, (Advanced)
  • Oct 13-14, (Intensive)

Toronto: Mosport International Raceway

  • Oct 18-19, 22-25, (Advanced) 
  • Oct 20-21, (Intensive)

Vancouver: B.C. Driving Centre

  • Nov 7-9, (Advanced)
  • Nov 10-11, (Intensive)

Instructors
The lead instructors for the Audi Driving experience are Scott Goodyear, Richard Spenard and Frank Sprongl.

The Audi Group delivered 1,302,659 cars of the Audi brand to customers in 2011. In 2011 the Company posted revenue of €44.1 billion and an operating profit of €5.3 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In July 2010, CKD production of the Audi Q5 was added to the existing Audi A4 and A6 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since May 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini S.p.A. in Sant’Agata Bolognese (Italy), AUDI BRUSSELS S.A./N.V. in Brussels (Belgium) and quattro GmbH in Neckarsulm. Subject to a positive decision by the responsible competition authorities, the Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A. will also belong to the Audi Group. Audi currently employs around 64,000 people worldwide, including around 48,000 inGermany. Between 2012 and 2016 the brand with the four rings is planning to invest a total of €13 billion – mainly in new products and the extension of production capacities – in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi is currently expanding its site in Győr (Hungary) and will start production in Foshan (China) in late 2013 and in Mexico in 2016.

Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG’s commitment to environmental issues is the Audi Environmental Foundation. Within the context of “Vorsprung durch Technik,” which extends far beyond its products, the Company is directing its activities toward a major goal – comprehensive CO2-neutral mobility.

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