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The first press day of the 2014 Los Angeles Auto Show is now in the books. Audi has debuted no less than the R8 V10 competition, the new A6/A7 ranges and the new TT range, in addition to the fuel-cell powered A7 H-tron design study and the groundbreaking prologue concept car.
It seems pretty obvious that the Los Angeles Auto Show has stepped up a level in importance to Audi and also the industry as a whole. Many more brands than usual showed off world launches, while even market launches were also markedly up. Things look bright for L.A. as a show.
On the Audi front, the ambiance is equally (or maybe even more) bright. The thought of an actual production fuel cell vehicle hinted at with the A7 H-tron is quit significant. It seems obvious that the return of Ulrich Hackenberg to the Audi brand has stepped up Ingolstadt’s ‘technology leader’ game several fold.
The addition of Marc Lichte as new head of design seems also to be an aggressive move. The prologue concept car, admittedly a preview of the next A6, A7 and A8, moves Audi design well beyond its current state. Reactions have been incredibly positive, though we have seen some criticisms from some as to some shared cues with brands like Aston Martin and the Aston-inspired Ford Fusion. Those concerns aren’t entirely without merit, though the cues in question like the grille shape are also seemingly natural evolutions of the Audi singleframe in general. The accent lines on the hood, also an Aston cue, seem to make more sense in adding motion and also emphasis to the placement of the Audi rings. Beyond that, more aggressive proportions and uniquely Audi design cues like the car’s winged chin, creative use nod to box flares or elegant D2 A8 inspired form all combine to make one seriously sexy package.
We’ve added photos from the shot to our event gallery. You can find them linked in the usual spots below and also to the right of this story.