filter by category
Audi Germany has released a series of photos that offer an interesting visual comparison of the new and improved Audi S7 with the 1970s era 100 Coupé S. Though decidedly different beasts from even more decidedly different eras, the inspiration for the S7 becomes very obvious when you look at it in this context.
Quite obviously, 100 Coupé S comes from another era. Audi’s then-new C1 platform may have been more practical in 2-door notchback and 4-door notchback form, but it was the Coupé S that tugged more at the heart. The ultimate design of the car was farmed out of the then-newly re-launched Audi brand’s studios, instead going to a proposal from Stile Bertone.
The overall look of the first car was an interesting mix. That front quad-round grille was quite similar to its notchback chassis mates, but the fastback rear may have been more inspired by other sports cars of the time. Even the vents aft the upswept rear quarter window take on a bit of a Mustang Fastback feel.
In a comparison of context, the S7 is quite different. Design stems from the Audi Design Team studios and thus within the company. In fact, the Bertone design house just ceased operations this year. The slope of the A7’s back is quite reminiscent of the 100 Coupé S, but its hatch back trunk and arched 4-door coupe shape is like little-if-anything else in the market.
See all of the photos from this set below. Also see more photos of the new Audi S7 via our photo gallery linked in the usual spots to the right and also at the very bottom of this story.