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Audi’s latest commercial for the Q5, “The Decision,” just launched and the premise is simple. Given the choice between life in a boring SUV, and peril in a Q5, the decision is easily made.
The ad opens with a rakish man in a well tailored suit being thanked by an unnamed government organization for his bravery. That bravery, though, has led him to be wanted by a sinister-looking, slightly older man in a darker suit, with possible mob ties, but I’m not expert.
The government agent hands him a new passport, a new home, and the keys to a new car: a Lexus RX.
The man looks up and politely declines, choosing instead to risk life and limb for his Audi, a sentiment I’m sure we can all appreciate.