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APR Releases MQB S3 Software in North America

by on 23 March 2015 in Aftermarket & Tuner News

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APR Presents the North American MK7 Golf R & MK3 S3 ECU Upgrade! Product Page APR is pleased to present the ultimate engine control unit (ECU) upgrade for the 2.0T EA888 Gen 3 engine. APR’s ECU upgrade is available in octane-specific variations and is conveniently flashed to the vehicle’s factory ECU through the OBD-II port […] More…

‘Chairless Chair’ for Improved Ergonomics in Audi’s Production Plants

by on 27 February 2015 in Audi News

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Carbon-fiber construction supports employees in assembly work  Audi Board of Management Member for Production Prof. Dr. Hubert Waltl: “Ergonomically designed working environment for more well-being and better health”  Three prototypes in use on assembly lines in Neckarsulm  The health of its employees has top priority for Audi. For this reason, at its plant in Neckarsulm, […] More…

Bloomberg Reports Audi to Build Mercedes GL Rival

by on 10 February 2015 in Audi News

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Audi Chief Executive Officer Rupert Stadler has reportedly told Bloomberg that Audi is working heavily on a full-size SUV, slated to do battle with Mercedes’ $63,000 GL.  The model, which Stadler says will logically be called the Q8, will be a product of the automaker’s 24 Billion Euro ($27.8 Billion USD) investment into production and […] More…

Find of the Day: 2011 Audi TT S

by on 9 February 2015 in In Market

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Historically associated with those in the church and royals, purple was a clear go-to for those in the upper echelons of society for quite some time.   In the years since massive drops in the price of indigo dye allowed more common people to consume it, purple has been reserved for those who wish to stand out or […] More…

Vintage Audi and Horch at Artcurial Rétromobile Auction

by on 20 January 2015 in Vintage & Youngtimer News

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The Artcurial auction house made big news earlier this month when it unearthed perhaps one of the biggest “barn finds” ever at a villa in France. Among the mix was what was simply billed as an “Auto Union” Cabriolet. Now that Artcurial has published their full program for their Rétromobile auction, we know more about the car… and a second Horch Cabriolet that will also be sold. More…

Video: New Audi Q7 Trailer

by on 17 December 2014 in Video

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Images of the new Audi Q7 is said to have leaked ahead of schedule. Word from Audi offices is that it wasn’t supposed to drop until early next month ahead of its Detroit Auto Show reveal. As of Friday though, there were photos and a press release. As of this morning we now also have a video.

Audi Sport quattro and Bevy of Lamborghinis up for Sale at RM Arizona Auction in January

by on 8 December 2014 in In Market Vintage & Youngtimer News

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Editor’s Note: It wasn’t until André Lotterer dropped us a note over a year ago that he’d been shopping for Sport quattros and did we know of any in the USA, that we were really surprised at just rare and expensive these Gruppe B homologation cars were really getting. On that note, we’ve taken on the […] More…

2014 Holiday Gift Guide for Audi Enthusiasts

by on 8 December 2014 in Choice Gear Miscellaneous Features

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It is officially the holiday gift-giving season and as such it’s about that time for our annual Holidayg Gift Guide for Audi Enthusiasts. Each year this website endeavors to piece together a perfect gift list for those with a passion for Audi. Items on this list may range from a couple of dollars to several thousand, from easily purchased locally to complex hoop-jumping involved. Some may be obvious Audi-branded goods, while others simply follow a similar philosophy like Audi ultra lightweight design, the latest technology, impressive engineering or tailored customization akin to Audi Exclusive. Whatever the case, we think most any enthusiast would be happy to have any item from this list. We do hope you agree and further, would like to wish you a happy holiday season no matter your spiritual engine. More…

Spied: Audi A4 B9 Test Mule with New Bodywork

by on 17 November 2014 in Rumors, Renders & Spy Photos

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Our spy photographer partners have spied the upcoming B9 A4 in what appears to be complete next-generation bodywork, albeit heavily disguised with funkadelic wrap and other cladding. We’re told the car was encountered hot weather testing in southern Europe.

Event Report: SEMA 2014 Day 1

by on 4 November 2014 in Events News

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For one week out of the year, the Specialty Equipment Market Association brings key players from the Automotive Aftermarket and OEMs together to showcase the trends and components that will become industry standard for the next twelve months.  While the show has historically been overwhelmingly populated by American marques and their aftermarket support, in recent […] More…

Audi to Deliver Master Keynote at CES Asia in Shanghai

by on 4 November 2014 in Audi News

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Rupert Stadler, Chairman of the Board of Management of AUDI AG and Dr. Ulrich Hackenberg, Member of the Board of AUDI AG for Technical Development, are to give the opening address on the evening before the official opening of the CES Asia electronics show, which is taking place for the first time in Shanghai from May 25 to 27, 2015. In this way Audi is underscoring its position as an important partner to the electronics industry worldwide.

FIA WEC: 6 Hours of Shanghai Race Report + Watch Race Video

by on 3 November 2014 in Motorsport

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Audi just missed out on a podium place in round six of the FIA World Endurance Championship (WEC) at Shanghai. Marcel Fässler/André Lotterer/Benoît Tréluyer (CH/D/F) in the best Audi R18 e-tron quattro had to admit defeat in the six-hour race. The Le Mans winners crossed the finish line in front of their team-mates Lucas di Grassi/Loïc Duval/Tom Kristensen (BR/F/DK). More…