It is the first Audi mid-engine sports car that has found its way from the race track to the road, as it were. And for ABT Sportsline this dream car also is a real success. The globally leading tuner of cars produced by the Volkswagen Group uses ABT POWER and extravagant and stylish elements to underscore the normal Audi R8 portfolio’s dynamism and sportiness in a consistent fashion (The ABT R8 GTR as a special edition is the tuned top model). More…
Marvel Comics has a new spinoff ready to launch in the form of a television series dubbed Agents of S.H.I.E.L.D. by Avengers movie series director Joss Whedon. A 30-second spot (below) dropped yesterday and it just may have revealed a further Audi tie-in with Marvel Comics. More…
Were you to just consider the salacious headlines covering back and forth corporate jabs between Volkswagen Group executives and Fiat CEO Sergio Marchionne, the chances Alfa being sold to the Germans might very well be considered more the latter in a slim to none scenario. All that being said, a report this week filed by Ward’s Auto suggests this may very well be the case. Talks are said to be ongoing between the Volkswagen Group’s Audi AG unit and Fiat over a possible business transaction and the Wards piece theorizes that the main catalyst for such talks might directly be attributed to an Auto union. No irony there. More…
There’s no doubt that the Volkswagen Group towards modularity is an all-encompassing strategy for the multi-national car manufacturer and Audi parent. MLB was the first serious move towards this end, though the philosophy is well on the move and visible in component sets like the EA-888 engine family, the MIB infotainment matrix as well as [...] More…
Car & Driver has published a piece by German contributor Jens Meiners revealing a legal battle that has begun between Audi and the startup Chinese car brand Qoros – a joint venture between Chery and Israel Corporation. the company plans a launch at Geneva and intends to use the letter Q prominently in its model [...] More…
Of course we heard about it on Facebook. A friend who works Audi’s social media marketing agency posted a link. Seemed fitting since it’s a story about a social media study on DigitalTrends.com. That story sites a study done by Unmetric whereby Audi had the highest combined Facebook and Twitter scores. “With a score of 64, [...] More…
While some may think the Consumer Electronics Show in Las Vegas is for computer makers and smart phone manufacturers, car companies like Audi know differently. Electronic technology in cars becomes more and more important by the minute, and CES has become a staple on the annual trade show calendar for Ingolstadt. Below is coverage of [...] More…
Texas Instruments Incorporated (TI) (NASDAQ: TXN) today confirmed that Audi’s MIB High system, the next-generation infotainment platform for Audi vehicles, is the first automotive system to incorporate TI’s”Jacinto 5″ automotive infotainment processor. Jacinto 5 plays an important role in the new architecture of Audi’s high infotainment systems, which consist of a multimedia applications unit (“MMX”) and a highly integrated radio and car control unit (“RCC”). Among other features, the processor enables feature-rich vehicle interfaces, and vivid digital radio and audio within the RCC unit in Audi’s MIB High system, which debuted in the 2012 Audi A3. More…
The convention center in Las Vegas is big. Really big. Forget what you think about the car culture and it proximity to sin city’s casinos, gentlemen’s clubs and the like. The fact of the matter is that the Las Vegas convention center is probably the only facility in the USA big enough to host a convention like the SEMA Show. More…
On the schedule of world motor shows, the AutoSalon in Paris is one of the most siginificant players. Held just once every two years and alternating with the Frankfurt IAA, Paris is the biggest European event during its on years and as such is extremely important to Audi. This year marked no exception and included no less than a new concept car and a large collection of debuts of production models. More…
