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Autonomous Near Miss or Overblown Anecdote? Piloted Audi vs. Google Autonomous Lexus

by on 30 June 2015 in Motorsport

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Depending on how you read the facts, Fortune is reporting that a Delphi piloted Audi and a Google autonomous Lexus may have had a near collision this week – perhaps the first near collision in history between two autonomous cars in public roads. Contrarily, it could all just be much ado about nothing. More…

Audi Takes Worldwide Lead in Luxury Car Sales over BMW and Mercedes

by on 29 May 2015 in Audi News

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We’re just days away from another monthly sales figure report from Audi, but we feel the need to dwell one last time on last month’s sales. Of course, it was yet another record sales month for Audi of America in a long unbroken line of such months, but it’s what happened on the world level that is most worth highlighting. In short, Audi edged out rivals BMW and Mercedes in order to take the lead in luxury car sales around the globe.

The New Audi Q3 with 210 hp TDI from Abt Sportsline

by on 19 May 2015 in Audi News

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Hardly any other Volkswagen Group engine is used by so many people for economical reasons than the 2.0 TDI. But being economical does not mean being economical with fun, as the latest “Q“ by ABT Sportsline attests to: at its heart is an ABT–POWER–New–Generation uprating from 184 hp / 135 kW to 210 hp / […] More…

New York International Auto Show Day One Gallery Now Live

by on 1 April 2015 in Audi News

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We’re on the ground in the big apple for the New York International Auto Show, hard at work taking in all of the sights and sounds from this year’s event.  While Audi will not be debuting any new metal nor holding a traditional press conference, we aren’t treating this year’s NYIAS any differently than normal, […] More…

APR Releases MQB S3 Software in North America

by on 23 March 2015 in Aftermarket & Tuner News

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APR Presents the North American MK7 Golf R & MK3 S3 ECU Upgrade! Product Page APR is pleased to present the ultimate engine control unit (ECU) upgrade for the 2.0T EA888 Gen 3 engine. APR’s ECU upgrade is available in octane-specific variations and is conveniently flashed to the vehicle’s factory ECU through the OBD-II port […] More…

‘Chairless Chair’ for Improved Ergonomics in Audi’s Production Plants

by on 27 February 2015 in Audi News

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Carbon-fiber construction supports employees in assembly work  Audi Board of Management Member for Production Prof. Dr. Hubert Waltl: “Ergonomically designed working environment for more well-being and better health”  Three prototypes in use on assembly lines in Neckarsulm  The health of its employees has top priority for Audi. For this reason, at its plant in Neckarsulm, […] More…

Bloomberg Reports Audi to Build Mercedes GL Rival

by on 10 February 2015 in Audi News

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Audi Chief Executive Officer Rupert Stadler has reportedly told Bloomberg that Audi is working heavily on a full-size SUV, slated to do battle with Mercedes’ $63,000 GL.  The model, which Stadler says will logically be called the Q8, will be a product of the automaker’s 24 Billion Euro ($27.8 Billion USD) investment into production and […] More…

Find of the Day: 2011 Audi TT S

by on 9 February 2015 in In Market

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Historically associated with those in the church and royals, purple was a clear go-to for those in the upper echelons of society for quite some time.   In the years since massive drops in the price of indigo dye allowed more common people to consume it, purple has been reserved for those who wish to stand out or […] More…

Vintage Audi and Horch at Artcurial Rétromobile Auction

by on 20 January 2015 in Vintage & Youngtimer News

2015 Retromobile Artcurial Auction 1936 Audi Front Cabriolet 600x300 photo

The Artcurial auction house made big news earlier this month when it unearthed perhaps one of the biggest “barn finds” ever at a villa in France. Among the mix was what was simply billed as an “Auto Union” Cabriolet. Now that Artcurial has published their full program for their Rétromobile auction, we know more about the car… and a second Horch Cabriolet that will also be sold. More…

Video: New Audi Q7 Trailer

by on 17 December 2014 in Video

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Images of the new Audi Q7 is said to have leaked ahead of schedule. Word from Audi offices is that it wasn’t supposed to drop until early next month ahead of its Detroit Auto Show reveal. As of Friday though, there were photos and a press release. As of this morning we now also have a video.

Audi Sport quattro and Bevy of Lamborghinis up for Sale at RM Arizona Auction in January

by on 8 December 2014 in In Market Vintage & Youngtimer News

2015 RM Auctions Arizona Sale Audi Sport quattro 469 600x300 photo

Editor’s Note: It wasn’t until André Lotterer dropped us a note over a year ago that he’d been shopping for Sport quattros and did we know of any in the USA, that we were really surprised at just rare and expensive these Gruppe B homologation cars were really getting. On that note, we’ve taken on the […] More…

2014 Holiday Gift Guide for Audi Enthusiasts

by on 8 December 2014 in Choice Gear Miscellaneous Features

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It is officially the holiday gift-giving season and as such it’s about that time for our annual Holidayg Gift Guide for Audi Enthusiasts. Each year this website endeavors to piece together a perfect gift list for those with a passion for Audi. Items on this list may range from a couple of dollars to several thousand, from easily purchased locally to complex hoop-jumping involved. Some may be obvious Audi-branded goods, while others simply follow a similar philosophy like Audi ultra lightweight design, the latest technology, impressive engineering or tailored customization akin to Audi Exclusive. Whatever the case, we think most any enthusiast would be happy to have any item from this list. We do hope you agree and further, would like to wish you a happy holiday season no matter your spiritual engine. More…