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Update: Failed Fiat Acquisition Plan Included Auto Union Name & Could Still Spell Changes at VW

posted by on 5 August 2014 in Rumors, Renders & Spy Photos

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British automotive weekly Autocar has published a story this morning that appears to spell out the final outcome (at least for now) of those Fiat-Chrysler acquisition rumors that had been circulating. According to the piece, the move was very much in play until an inward examination was done and profitability came into question. More…

Silver Arrows Project Aims to Push the Limits of Graphic Technology with New Series of Artworks

posted by on 18 July 2014 in Choice Gear Vintage & Youngtimer News

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For their day, the venerable Silver Arrows pre-war grand prix cars pushed the envelope and then some in the world of motor racing. Today, a new series of artworks aims to push the envelope in graphic technology while it re-tells the story of these legendary racers from Auto Union and Mercedes-Benz. More…

New Forza Motorsport Car Pack Includes 2015 Audi S3 Sedan and 1937 Auto Union Type D

posted by on 2 July 2014 in Choice Gear

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With the summer heating up the Hot Wheels Car Pack has arrived in Forza Motorsport 5, full of sweetheart rides to add to your car collection. The Hot Wheels Car Pack brings a slew of cars, including models that will match up well against cars you may already have in your garage, as well as […] More…

Audi at Goodwood Preview: Andre Lotterer, 90 IMSA-GTO, Auto Union & RS 4 Nogaro Edition

posted by on 26 June 2014 in Audi News

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Just two weeks after his triumph at the world’s most famous endurance race with team-mates Marcel Fässler and Benoït Tréluyer, Audi Sport factory driver André Lotterer will be back behind the wheel of two Audi racing cars at this year’s Goodwood Festival of Speed. The three-time Le Mans winner and fellow 24-hour stalwarts Allan McNish and Frank Biela will be among the stars celebrating the Vorsprung durch Technik brand’s remarkable track record in motorsport at the much-loved event.
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Audi Tradition in Monaco with Silver Arrows

posted by on 3 May 2014 in Vintage & Youngtimer News

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Vintage racing fans are in store for an extraordinary experience when grand eras of racing come to life again in the Principality of Monaco on May 10 and 11. Formula race cars from a variety of eras are pitted against one another in spectacular races as part of the Historic Grand Prix of Monaco. The highlight: Fans will be treated to a special race each day on the world-famous Formula 1 circuit. Audi will be there with a 1936 Auto Union Type C and a 1939 Auto Union Type D. At the wheel of the Type C is Formula 1 and Le Mans icon Jacky Ickx. Driving the Auto Union Type D is Audi Board Member for Development Dr. Ulrich Hackenberg.
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Event: Techno Classica 2014 – Audi Perspective

posted by on 30 March 2014 in Events Coverage Vintage & Youngtimer News

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As vintage shows go, the Techno Classica in Essen might just be more of an classic car show for the industry than the typical rich guys rolling their classics onto a lawn and calling it a Concours. No, this event is held inside much like an industry car show and, in fact, no less than 27 brands have an official presence here… Audi amongst them. More…

Audi Shows Real Champions at the Techno Classica

posted by on 20 March 2014 in Events News Vintage & Youngtimer News

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Audi Tradition has assembled a true winning team of race and rally vehicles for this year’s Techno Classica in Essen, Germany, the world’s largest oldtimer show. From March 26 to 30, 2014 the company will have four generations of successful race and rally cars on display, including the Auto Union Type A Silver Arrow from 1934 and the Audi Type C Alpine Rally winner. Also on the stand in Essen is the Audi Rallye quattro A2 that Stig Blomqvist drove to victory in the drivers’ and manufacturers’ rally championships 30 years ago. Other exhibits that have contributed to the company’s motor sport heritage are the R8R Le Mans race car used for Audi’s debut on the Sarthe circuit in 1999, and the winner of the 2013 event, the Audi R18 e-tron quattro. More…

Audi Tradition Releases 2014 Event Participation Details

posted by on 16 March 2014 in Audi News

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Audi Tradition is stepping on the gas for the 2014 season. Car enthusiasts will be able to see the historic vehicles at more than 25 events all over Europe. In Monaco, legendary Formula 1 driver Jacky Ickx will himself be at the wheel when the 1938 Auto Union Silver Arrow Type C from 1938 takes to the roads of the principality. At the Eifel Rallye Festival, Stig Blomqvist is celebrating the 30th anniversary of his World Rally Championship title. This year, Audi Tradition’s presence at the world’s largest classic car exhibition, the “Techno Classica,” puts the emphasis on motorsport: On a stand area of more than 700 square meters (7,535 square feet), historic treasures from the company’s history will be on display. More…

Bernd Rosemeyer Rest Stop on A5 Autobahn to be Renamed

posted by on 24 February 2014 in Motorsport Vintage & Youngtimer News

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Reports out of Germany suggest the Rosemeyer Parkplatz in Germany is in danger of being renamed. The parking area next to the A5 Autobahn has long been a shrine to the Auto Union silver arrow ace nearly since his death in 1938, though the local government has seemingly chosen to move past that as it endeavors to change the name.
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2013 Goodwood Festival of Speed: Audi Perspective

posted by on 16 July 2013 in Events Coverage Events News Video Vintage & Youngtimer News

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Bucket list worthy. That’s the general consensus about the Goodwood Festival of Speed. The event is a four-day extravaganza of all that is good in motoring and motorsport, held on the expansive Goodwood Estate in the UK and centering around a 1.16 mile hillclimb attended by 185,000 spectators over the course of the weekend. Over these four days, 150 star drivers and riders present no less than 500 vehicles… certainly an impressive mix to help celebrate the 20th annual running of this must-see event. Not surprisingly, Goodwood is a staple on the annual automotive calendar and a key date for both Audi Tradition and Audi UK.
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Salon Prive Releases Exclusive Selection of RCA ‘Concours of the Future’ Designs

posted by on 4 July 2013 in Design Events News

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Salon Privé and the Royal College of Art today release exclusive designs that will form part of an all-new feature for 2013, the ‘Concours of the Future’ design exhibition. More…

#ThrowbackThursday: 75 Years after the Mist Master Bernd Rosemeyer

posted by on 7 February 2013 in Motorsport Vintage & Youngtimer News

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Just over 75 years ago, on January 28 1938, the racing world lost one of the most legendary drivers in the history of the sport. Star of the Auto Union Silver Arrow Squad, Bernd Rosemeyer had won the titles of European Champion, German Champion and German Bergmeister by 1936 at the age of 26. Two […] More…