Readers of Auto Zeitung assessed the image of 45 car brands in a poll, with Audi finishing top for the ninth time in a row. Audi triumphed in a total of nine categories including “best build quality”, “most appealing brand”, “quality”, “successful in motorsport” as well as “has good advertising”. The results of the poll [...] More…

It never fails that comments made by Volkswagen Group Chairman Ferdinand Piech tend to be dissected to a level nearly unparalleled in the auto industry. Piech is the grandson of Ferdinand Porsche and the main man behind notable happenings as Audi’s move to quattro and the Porsche 917. He’s been the main catalyst for the [...] More…

I know it sounds funny, but there may just be some parallels between Walt Disney and Ferdinand Piech… or rather the empires both men either spawned or currently run. The Disney Company continues on its tear of swallowing up Pixar, Marvel Comics and, just this month, the Star Wars franchise. Disney seems quite adept at eyeing up strong intellectual property and then putting their financial weight behind building those properties beyond what’s been seen before. So while folks dressed like Wookies at Comicon ponder this universe-changing news, I’d like to draw a parallel to Piech’s own empire… the Volkswagen Group.
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DETROIT, MI — Phoenix Marketing International, a Honomichl Top-50 market research firm, has reported findings that reveal “best practices” in automotive advertising for all of 2011 across multiple vehicle segments and ad media types. The analysis was conducted using quantitative and qualitative data collected from over 148,000 evaluations of 750+ unique TV and Print ads. [...] More…