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Choice Gear: Car Condo at AutoMotorplex

posted by on 31 January 2014 in Choice Gear

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If you love ultimate cars then you likely also love the idea of the ultimate garage. Such is the expectation of the entrepreneurs behind AutoMotorplex, a condo community built by and for car enthusiasts. Simply put, this is a place where you can by a fantastic garage with a bit of a condo thrown in for good measure.

‘It Couldn’t Be Done’ Children’s Book & Video Carry On Where Audi Commercial Left Off

posted by on 19 December 2013 in Audi News Choice Gear

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Back in May, Audi released a television spot dubbed It Couldn’t Be Done as part of a ‘Truth in Engineering’ campaign at the time. The spot used a poem by Edgar Guest as the basis for a Suess-like take on the Audi story, backed as it was with historical imagery from the brand’s long heritage. Though it may not have immediately looked the part, that the ad had a storybook feel to it apparently wasn’t lost on Audi’s marketing people and thus a new children’s storybook illustrated by Ty Mattson of Mattson Creative has been created.

2013 Holiday Gift Guide for the Audi Enthusiast

posted by on 30 November 2013 in Miscellaneous Features

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Having survived Black Friday, it’s about that time of year that we publish our annual Holiday Gift Guide for the Audi Enthusiast. Each year this website endeavors to piece together a perfect gift list for Audi enthusiasts. Items on this list may range from a couple of dollars to several thousand, from easily purchased locally to extensive hoop-jumping involved. Some may be obvious Audi-branded goods, while others simply follow a similar philosophy like Audi ultra lightweight design or tailored customization akin to Audi Exclusive. Whatever the case, we think most any enthusiast would be happy to have most items from this list. We do hope you agree and further, would like to wish you a happy holiday season no matter your spiritual engine. More…

“RaceSeries” – 2014 Audi Tradition Calendar Announced

posted by on 28 November 2013 in Motorsport Vintage & Youngtimer News

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The new wall calendar from Audi Tradition has arrived. Under the theme of “RaceSeries”, it shows 27 automotive specimens from the history of AUDI AG. Automotive photographer Stefan Warter has created sophisticated studio setups pairing the race versions of these cars and motorcycles with their series-production counterparts. Contemporary graphic material sets the historical context of the photos. The layout and graphic design are by the artist Kristina Redeker.

As Forza 5 Launch Nears, New Details on Game Plus Audi Sport Video Tie-In

posted by on 1 November 2013 in Choice Gear

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The November 22 launch of the new Xbox One and Forza Motorsport 5 grows ever closer and likely driving sim and Audi aficionados alike are counting the days. So too are the team at Turn 10 who create this wonderful game. As part of the launch, the fine people at Turn 10 have released a new video that ties heavily into Audi Sport and the R18 e-tron quattro. They’ve also laid out more game details including in-game reward levels that confirm more about Audi RS 7 ownership within the game. More…

Forza Motorsport 5 Update: 2013 Audi S4 Joins the Ranks

posted by on 2 October 2013 in Choice Gear

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The makers of Forza Motorsport 5 are continuing their slow tease leading up to the launch of the latest version of their driving sim later in November. Thus far we’d already knew that there’ll be an Audi-themed special edition at launch and have an idea of some cars already in the game like the R18 e-tron quattro and RS 7. However, the Forza team has revealed a bit more today and that includes a bit of Audi news. More…

Audi Plays Big in New Forza Motorsport 5 Limited Edition for Microsoft Xbox One

posted by on 20 August 2013 in Choice Gear

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Like the new Xbox One game unit from Microsoft, Forza Motorsport 5 is nearing market introduction and new details are emerging including Audi RS 7, R18, TT RS and RS 3 inclusion at launch. More…

Choice Gear: Audi A3 Sedan in 1:87 HO Scale by Herpa

posted by on 7 August 2013 in Choice Gear

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Anyone familiar with scale model cars can tell you that 1:87 is tiny. Also used with HO scale model railroads, 1:87-scale model cars are smaller even than a Matchbox or Hot Wheels toy. Even still, examples from companies like Germany’s Herpa are also highly detailed and so we take great interest when they introduce new offerings like the Audi A3 sedan.

Vintage Audi Sport Chronograph by Heuer, Andre Lotterer’s Latest Score

posted by on 28 June 2013 in Choice Gear Miscellaneous Features

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If you watched our Andre Lotterer interview from Le Mans, then you likely already one of Audi’s fastest drivers just picked up a 450-hp tweaked Audi Sport quattro. That vintage car purchase, as it turns out, came just one month after another vintage purchase in the form of a rare Audi Sport Chronograph by Heuer.

Audi Driver: Dwight Knowlton, Author of ‘The Little Red Racing Car’ Story Book

posted by on 24 May 2013 in Audi Driver Choice Gear

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Several months ago I invested in my first Kickstarter project. The subjectmatter was a children’s storybook about a father and son who make a barn find of a vintage racecar – a Maserati to be specific. As a father of two young children, it struck me as a worthy plan and one that would pay dividends in fostering the car culture bug in the mind of my kids. So why focus on a story about a Maserati here?

Choice Gear: König S1 Unbesiegt from 8380 Labs

posted by on 29 April 2013 in Choice Gear Motorsport Vintage & Youngtimer News

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One of our favorite purveyors of coolly designed T-shirts and such are Maryland-based 8380 Laboratories. Designs like their latest König S1 Unbesiegt celebrating Audi’s 1987 Pike’s Peak victory prove why.

2013 Geneva Motor Show: Choice Audi Gear

posted by on 26 March 2013 in Choice Gear Events News

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So we all know that the Geneva Motor Show is about the cars, but that’s not the entire story. In a city known for shops selling the finest watches and jewelry or specialty stores that’ll satiate your every material desire, it is perhaps no surprise that the motor show based in Geneva is also rich in automotive-oriented swag.