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“May the Forced Induction Be with You” T-Shirt from Blipshift

posted by on 29 August 2014 in Choice Gear

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If you’ve been around the Audi brand for more than a few seconds, you know turbos and now superchargers are a big part of the Vorsprung durch Technik theme at Audi. Given that, we offer you this latest T-shirt design from the team at Blipshift. More…

Choice Gear: Dr. Ullrich’s Tractor Races T-Shirt from BlipShift

posted by on 22 July 2014 in Choice Gear Motorsport

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One of our favorite car-focused T-shirt sites BlipShift has revealed a new Audi-themed design. Playing on the fact that the Audi R10 TDI changed a few things when it arrived on the racing scene with its diesel engine, the shirt’s designer played on the oil-burner stigma. “Dr. Ullrich’s World Famous Tractor Races” suggests something that the state-of-the-art R10 TDIs couldn’t have been further from. More…

New Audi Sport Artix GT Limited Edition Chronograph by Oris

posted by on 1 July 2014 in Choice Gear

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It appears the pairing between Audi Sport and Swiss watchmaker Oris is about to spawn more than stickers on the side of the Audi R18 e-tron quattro racers contesting the World Endurance Championship this season. Apparently, the partnership is also about to spawn a new limited edition watch in the form of a specialized Artix GT Chronograph adorned with the Audi Sport logo. More…

Choice Gear: Official Le Mans Mobile App for the Serious Race Fan

posted by on 6 June 2014 in Motorsport

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To enable fans the whole world over to live the 82nd running of the greatest endurance race in the world on 14-15 June in total immersion, the Automobile Club de l’Ouest has brought out an application, which reinforces its position in the galaxy of the new media. More…

Choice Gear: Audi BTCC Coloring Pages, Presumably for the Kids

posted by on 3 June 2014 in Choice Gear

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One of our favorite niche blogs is a UK effort known as Racing Colour. The blog is a dedicated space for a very singular purpose, and that is spreading racing enthusiasm through the act of coloring. Effectively, it’s a place where you can download pictures of racecars made specifically in black and white line format optimized for coloring… either by little kids or by big kids who are young at heart. More…

Allan McNish TT1 Watch by Oris is Choice Gear & Our Find of the Day

posted by on 13 May 2014 in Choice Gear

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Perhaps things are meant to be. At least, you’d have to assume that when you consider that Swiss watchmaker Oris once made an Allan McNish signature time piece long before he was reigning World Endurance Champion or Oris itself is the main time-keeping sponsor for Audi Sport. This isn’t a current watch though. Actually, they’re usually hard to find and rare that one would turn up on Ebay.
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Choice Gear: The Essential Buyer’s Guide for First Generation Audi TT

posted by on 23 April 2014 in Choice Gear

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The first generation Audi TT was ahead of its time, so it goes without much surprise that they are a fairly sought-after item in the used car marketplace.  Like any used purchase, it’s important to pick the right one, and it certainly helps to know what to watch out for. Luckily for perspective buyers, Mark […] More…

Choice Gear: Car Condo at AutoMotorplex

posted by on 31 January 2014 in Choice Gear

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If you love ultimate cars then you likely also love the idea of the ultimate garage. Such is the expectation of the entrepreneurs behind AutoMotorplex, a condo community built by and for car enthusiasts. Simply put, this is a place where you can by a fantastic garage with a bit of a condo thrown in for good measure.
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‘It Couldn’t Be Done’ Children’s Book & Video Carry On Where Audi Commercial Left Off

posted by on 19 December 2013 in Audi News Choice Gear

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Back in May, Audi released a television spot dubbed It Couldn’t Be Done as part of a ‘Truth in Engineering’ campaign at the time. The spot used a poem by Edgar Guest as the basis for a Suess-like take on the Audi story, backed as it was with historical imagery from the brand’s long heritage. Though it may not have immediately looked the part, that the ad had a storybook feel to it apparently wasn’t lost on Audi’s marketing people and thus a new children’s storybook illustrated by Ty Mattson of Mattson Creative has been created.
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2013 Holiday Gift Guide for the Audi Enthusiast

posted by on 30 November 2013 in Miscellaneous Features

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Having survived Black Friday, it’s about that time of year that we publish our annual Holiday Gift Guide for the Audi Enthusiast. Each year this website endeavors to piece together a perfect gift list for Audi enthusiasts. Items on this list may range from a couple of dollars to several thousand, from easily purchased locally to extensive hoop-jumping involved. Some may be obvious Audi-branded goods, while others simply follow a similar philosophy like Audi ultra lightweight design or tailored customization akin to Audi Exclusive. Whatever the case, we think most any enthusiast would be happy to have most items from this list. We do hope you agree and further, would like to wish you a happy holiday season no matter your spiritual engine. More…

“RaceSeries” – 2014 Audi Tradition Calendar Announced

posted by on 28 November 2013 in Motorsport Vintage & Youngtimer News

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The new wall calendar from Audi Tradition has arrived. Under the theme of “RaceSeries”, it shows 27 automotive specimens from the history of AUDI AG. Automotive photographer Stefan Warter has created sophisticated studio setups pairing the race versions of these cars and motorcycles with their series-production counterparts. Contemporary graphic material sets the historical context of the photos. The layout and graphic design are by the artist Kristina Redeker.
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As Forza 5 Launch Nears, New Details on Game Plus Audi Sport Video Tie-In

posted by on 1 November 2013 in Choice Gear

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The November 22 launch of the new Xbox One and Forza Motorsport 5 grows ever closer and likely driving sim and Audi aficionados alike are counting the days. So too are the team at Turn 10 who create this wonderful game. As part of the launch, the fine people at Turn 10 have released a new video that ties heavily into Audi Sport and the R18 e-tron quattro. They’ve also laid out more game details including in-game reward levels that confirm more about Audi RS 7 ownership within the game. More…