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Choice Gear: Slot Mods USA Raceway

posted by on 16 October 2014 in Choice Gear

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What do you get for the person who seemingly has it all?  Well if you’re extremely wealthy, chances are that you might consult Neiman Marcus’ Christmas Book for ideas.  For this year’s edition, Neiman Marcus has included a Slot Mods USA custom built raceway, complete with an invite for two Racing Legends to help host […] More…

Choice Gear: GoPro Hero4

posted by on 30 September 2014 in Choice Gear

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To say that GoPro cameras have come a long way since their introduction in 2004 just might be the understatement of the year.  In those ten years, the tiny cameras have gone from being hindered by a 10 second record time to becoming an Emmy Award-winning must-have item for both amateurs and professionals in the […] More…

Choice Gear: 1:87 Scale Audi TT Mk3 by Herpa

posted by on 19 September 2014 in Choice Gear

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1:87 scale cars are tiny. Matcbox/Hotwheels cars are larger in comparison, though in scale detail still goes to the 1:87 since that’s also the same scale as HO model trains. One of our favorite manufacturers is Herpa, the German manufacturer of many things tiny and also an official supplier to the Audi Collection.
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“May the Forced Induction Be with You” T-Shirt from Blipshift

posted by on 29 August 2014 in Choice Gear

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If you’ve been around the Audi brand for more than a few seconds, you know turbos and now superchargers are a big part of the Vorsprung durch Technik theme at Audi. Given that, we offer you this latest T-shirt design from the team at Blipshift. More…

Choice Gear: Dr. Ullrich’s Tractor Races T-Shirt from BlipShift

posted by on 22 July 2014 in Choice Gear Motorsport

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One of our favorite car-focused T-shirt sites BlipShift has revealed a new Audi-themed design. Playing on the fact that the Audi R10 TDI changed a few things when it arrived on the racing scene with its diesel engine, the shirt’s designer played on the oil-burner stigma. “Dr. Ullrich’s World Famous Tractor Races” suggests something that the state-of-the-art R10 TDIs couldn’t have been further from. More…

New Audi Sport Artix GT Limited Edition Chronograph by Oris

posted by on 1 July 2014 in Choice Gear

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It appears the pairing between Audi Sport and Swiss watchmaker Oris is about to spawn more than stickers on the side of the Audi R18 e-tron quattro racers contesting the World Endurance Championship this season. Apparently, the partnership is also about to spawn a new limited edition watch in the form of a specialized Artix GT Chronograph adorned with the Audi Sport logo. More…

Choice Gear: Official Le Mans Mobile App for the Serious Race Fan

posted by on 6 June 2014 in Motorsport

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To enable fans the whole world over to live the 82nd running of the greatest endurance race in the world on 14-15 June in total immersion, the Automobile Club de l’Ouest has brought out an application, which reinforces its position in the galaxy of the new media. More…

Choice Gear: Audi BTCC Coloring Pages, Presumably for the Kids

posted by on 3 June 2014 in Choice Gear

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One of our favorite niche blogs is a UK effort known as Racing Colour. The blog is a dedicated space for a very singular purpose, and that is spreading racing enthusiasm through the act of coloring. Effectively, it’s a place where you can download pictures of racecars made specifically in black and white line format optimized for coloring… either by little kids or by big kids who are young at heart. More…

Allan McNish TT1 Watch by Oris is Choice Gear & Our Find of the Day

posted by on 13 May 2014 in Choice Gear

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Perhaps things are meant to be. At least, you’d have to assume that when you consider that Swiss watchmaker Oris once made an Allan McNish signature time piece long before he was reigning World Endurance Champion or Oris itself is the main time-keeping sponsor for Audi Sport. This isn’t a current watch though. Actually, they’re usually hard to find and rare that one would turn up on Ebay.
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Choice Gear: The Essential Buyer’s Guide for First Generation Audi TT

posted by on 23 April 2014 in Choice Gear

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The first generation Audi TT was ahead of its time, so it goes without much surprise that they are a fairly sought-after item in the used car marketplace.  Like any used purchase, it’s important to pick the right one, and it certainly helps to know what to watch out for. Luckily for perspective buyers, Mark […] More…

Choice Gear: Car Condo at AutoMotorplex

posted by on 31 January 2014 in Choice Gear

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If you love ultimate cars then you likely also love the idea of the ultimate garage. Such is the expectation of the entrepreneurs behind AutoMotorplex, a condo community built by and for car enthusiasts. Simply put, this is a place where you can by a fantastic garage with a bit of a condo thrown in for good measure.
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‘It Couldn’t Be Done’ Children’s Book & Video Carry On Where Audi Commercial Left Off

posted by on 19 December 2013 in Audi News Choice Gear

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Back in May, Audi released a television spot dubbed It Couldn’t Be Done as part of a ‘Truth in Engineering’ campaign at the time. The spot used a poem by Edgar Guest as the basis for a Suess-like take on the Audi story, backed as it was with historical imagery from the brand’s long heritage. Though it may not have immediately looked the part, that the ad had a storybook feel to it apparently wasn’t lost on Audi’s marketing people and thus a new children’s storybook illustrated by Ty Mattson of Mattson Creative has been created.
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