New advertising and marketing campaign celebrates the spirit of bravery and individualism that defines Audi 60-Second Spot ‘It Couldn’t Be Done’ premieres on primetime television tonight Four 15-second television spots also debut beginning today Audi of America today debuts a new advertising and marketing campaign that that celebrates the heritage and spirit of the century-old [...] More…
The spot stars Zachary Quinto (Spock in the new movie) versus Leonard Nimoy (the ur Spock) in a race to the country club for a round of golf. Zachary drives the Audi S7 while Nimoy drives a Mercedes-Benz CLS. Who wins? It’s not hard to guess, but we’ll refrain from spoiling beyond the fact that Leonard drops the F-bomb and it’s got nothing to do with his race results. More…
On the occasion of the global launch of the new Audi A3 Sportback, Audi has enlisted Daft Punk and their worldwide hit “Harder, Better, Faster, Stronger” to illustrate a TV spot that will be revealed in the France on 24 February 2013. The evocative title of the song highlights the technological innovations for mobility available on the new Audi A3 Sportback. More…
We’ve just come across an ad spot for the new Audi R8 and the V10 plus in particular. Though not due in the US market until later this year and likely as a 2014 model, Audi’s updated supercar is highly anticipated. The spot itself is less clever message like Audi’s Super Bowl S6 spot and [...] More…
With the rollout of Audi’s latest Super Bowl Commercial ‘Prom: Worth It’, we’ve decided to give just a bit of a Super Bowl theme to our #4at4 post today… to the tune of 50%. If you’ve watched the spot (via the link above for those who haven’t), then you likely found the song in the [...] More…
When it comes to automotive advertising during the Super Bowl, Audi is a bit of a veteran. The brand came on strong several years ago when it cut the “head” off a Rolls Royce in an attention-grabbing spot about the R8. Over the years since then it’s continued the strategy as other car companies have [...] More…
For the first time in its Super Bowl history, Audi will let audiences select the spot they want to see run during the big game. Audi will post three versions of its Super Bowl spot, each with a different ending, to its YouTube page and allow viewers to choose how they want the spot to end. The final spot will debut on YouTube in advance of the game and on CBS during Super Bowl XLVII in the first break after kickoff. Voting on YouTube will be open for 24 hours, beginning at 11:59 p.m. Eastern Time on Thursday, January 24 and closing at 11:59 p.m. Eastern Time on Friday, January 25. More…
For Audi of America’s latest S-car TV spot, the brand explores the alternatives. In other words, they ask what you can do in 3.7 seconds that is really and truly spectacular. After running through a few things you can’t do, they focus on one you can. The new Audi S6 will do nought to 60 in 3.7. That’s Porsche 993 Turbo S territory, which in our book is pretty damn spectacular. Also, a 993 Turbo S won’t carry a spouse two baby seats and a trunk full of whatever the hell you want to carry. More…
Audi kicks off football season today with a new advertising and marketing campaign for the 2013 Audi S Models. For the first time in its history in the U.S., Audi is introducing its full line of S Models, bringing the Audi sport performance story to life through an integrated campaign featuring the tagline, “Heighten Every Moment.” The campaign launches with a 60-second TV spot set to debut during the 2012 NFL kick-off game on Wednesday, Sept. 5 on NBC. More…
Audi Australia has launched a major national marketing campaign for its new five-door A1 Sportback, via TV, print, online and social media channels. More…
