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Audi of America Unveils New Creative Campaign for the 2016 Audi A6

by on 6 March 2015 in Audi News

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Audi of America unveils a new creative campaign for the technologically-advanced 2016 Audi A6 sedan. The campaign features national and cable television spots, national print and online executions, and event sponsorship that highlight the purposeful technology and smart interface of the new Audi A6. More…

New “Mechanics” TV Spot from Audi Deutschland Promotes Factory Service with World War Z Like Effects

by on 28 February 2015 in Audi News

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Audi Deutschland has released a new TV spot entitled Mechanics that promotes factory dealer service for your Audi. And, while that may seem like a relatively boring topic, monumental effects harkening Brad Pitt’s World War Z zombie movie work to make it a bit more attention-grabbing.
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Audi Germany Gets in on ’50 Shades’ of Grey Promotion with this Video

by on 11 February 2015 in Audi News

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It may not be Iron Man, but the Audi R8 and a few other models are set to debut in the upcoming film adaptation of 50 Shades of Grey and clearly cross promotion by Audi themselves is part of the package. Last week came a goof video from Audi of America starring SNL’s Vanessa Bayer, and this week comes a video from Audi AG that takes a different tone. More…

Turns out BMW Super Bowl Ad Star Katie Couric Drives an Audi. Oops.

by on 28 January 2015 in Audi Driver Audi News

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Maybe it’s the recent bad press for the NFL or maybe it’s just a change after years of going with the same play, but Audi made Super Bowl news this year by sitting out the opportunity to run a commercial during the big game. Turns out BMW has decided to follow that strategy instead, running an ad for the i3 starring former Today Show hosts Katie Couric and Bryant Gumbel. None of that was really newsworthy on these pages, that is until Couric went on the Today show in order to talk about the commercial… and her Audi. More…

Audi Sits Out of Super Bowl XLIX

by on 19 January 2015 in Audi News

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While millions of viewers, hundreds of advertising agencies, and quite a few familiar companies will be flocking towards this year’s Super Bowl, Audi will not be one of them. We recently noticed a list of advertisers compiled by AdAge that notably didn’t include Audi. After a call to their headquarters, we were told they wouldn’t take part this year after not missing a game since 2008.
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Audi Q3 Marketing Blitz Has Begun with Two New Commercials

by on 28 August 2014 in Audi News

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As followers of our @Fourtitude Instagram account can tell you, we spotted plenty of Q3s during our trip to Audi of America headquarters in Herdon, VA this week. Turns out the brand’s new small crossover has been released from port and will be in your dealership shortly. To go with that, the marketing blitz has begun.
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Audi USA Reveals First Commercial “The Meeting” for New A8

by on 5 June 2014 in Audi News

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The rollout for the new Audi A8 has officially begun. Yesterday Audi of America revealed pricing and package details for the new A8/S8 range. Today we’ve stumbled across the latest A8 commercial on YouTube. More…

Audi of America Debuts New Campaign for the All-New Audi A3 Featuring Ricky Gervais, David Chang and Other Trailblazers

by on 17 March 2014 in Audi News Video

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Audi today debuts a new advertising campaign for the all-new 2015 Audi A3 sedan. The campaign kicks off with a 60-second television commercial called “Dues” starring comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny. More…

The OTHER Super Bowl Commercial Starring a Dog and an Audi… and a Clydesdale

by on 2 February 2014 in Industry News

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Football fans or not, we’ve no doubt many of our American readers are prepping for Super Bowl festivities this evening. Of course the main news for Audi enthusiasts is the commercial for the new A3 dubbed “Doberhuahua”, though a reader has dropped us a not tipping us off to a second commercial starring an Audi and a dog.
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New Super Bowl Ad Teaser Takes on Dog Show Theme

by on 21 January 2014 in Video

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Audi has released its second round of teasing ahead of its upcoming ad that will run during Super Bowl XLVIII. And while the first few shorts took on the saving yourself sex theme, this one goes in a decidedly different direction.
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Are You Saving Yourself? Audi Teases Upcoming Super Bowl Commercial for New A3 Sedan.

by on 27 December 2013 in Audi News

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Audi has begun the big tease ahead of this year’s Super Bowl commercial. The team from Audi of America has already confirmed that the spot will focus on the new A3 sedan due out this spring, and that becomes even more obvious when you watch the several teaser clips below.
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‘It Couldn’t Be Done’ Children’s Book & Video Carry On Where Audi Commercial Left Off

by on 19 December 2013 in Audi News Choice Gear

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Back in May, Audi released a television spot dubbed It Couldn’t Be Done as part of a ‘Truth in Engineering’ campaign at the time. The spot used a poem by Edgar Guest as the basis for a Suess-like take on the Audi story, backed as it was with historical imagery from the brand’s long heritage. Though it may not have immediately looked the part, that the ad had a storybook feel to it apparently wasn’t lost on Audi’s marketing people and thus a new children’s storybook illustrated by Ty Mattson of Mattson Creative has been created.
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