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Audi R8 Searches Increase 7,780 Per Cent on KBB.com Following Super Bowl 50 Commercial

by on 8 February 2016 in Audi News

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Kia Optima, Hyundai Genesis and Toyota Prius Among Top Models with Significant Traffic Spikes on KBB.com IRVINE, Calif., Feb. 8, 2016 — The Audi R8 increased 7,780 percent in new-car searches on KBB.com following its commercial, the most of any advertised model during Super Bowl 50, according to Kelley Blue Book www.kbb.com, the only vehicle valuation and information […] More…

Audi’s ‘The Commander’ Gains Positive Response Before Superbowl Debut

by on 5 February 2016 in Audi News

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Audi is back as a Super Bowl advertiser after sitting out last year, and the brand’s 60-second first-quarter ad titled “The Commander,” is receiving critical acclaim. February 05, 2016 | HERNDON, Virginia — In the spot, a retired astronaut rediscovers his love of life when he gets behind the wheel of the Audi R8 V10 […] More…

Video: Audi Shoots for the Moon with Big Game Spot “The Commander”

by on 3 February 2016 in Video

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60-second spot to air in first quarter of the big game  Feb. 7 “The Commander” to feature the next-generation Audi R8, arriving in U.S. showrooms in Spring 2016 2016 marks return and eighth year for the brand as a big-game advertiser Audi of America returns to the biggest night in football with a 60-second commercial […] More…

Video: Hooning a New Audi TT Behind the Scenes of Audi TT Reality? Check.

by on 2 October 2015 in Video

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Tilt Shift is an interesting technique. Effectively, it is the taking of real footage and making it look fake. That may seem counterintuitive, but the net effect will grab your attention whether it’s in the nightly intro to the Stephen Colbert led Late Show or in the latest commercial of the new Audi TT. More…

With ‘New Arrival’, Audi Promoted a Move Beyond Diesel, Plugging in and Taking Names

by on 30 September 2015 in Audi News

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Before this whole dieselgate situation, Audi had always suggested that diesel fuel was just a step toward a future of clean mobility. It’s a shame dieselgate took over the news cycle too, because Audi of America had just begun to market its ready-to-launch A3 e-tron plug-in hybrid, the marques first serious foray into electric mobility here in the USA.
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New Audi TT Commercial with Tilt-Shift Photography for Miniaturized Effect

by on 21 September 2015 in Audi News

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Marketing for the Audi TT in the USA has officially begun, and Audi is hitting the ground running with this new TV spot. Using new tilt-shift photography, marketers were able to make the car appear as if in miniature, fitting well with an alternating shot of slot car racing as if to put the TT there in the imagination of a child. More…

Audi UK “Legend” TV Spot Introduces New Q7

by on 15 September 2015 in Audi News

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Audi UK has launched a marketing campaign around the introduction of the new Q7. Dubbed “Legend” the campaign begins with a TV spot, though there’s more support video also to be found. We’ve collected it all here. More…

New A4 Commercial from Audi Deutschland Equates virtual cockpit with Iron Man Armor

by on 21 August 2015 in Video

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It seems pretty obvious the Audi virtual cockpit is a key bit of technology that’ll likely see its way into every new Audi from this point. The setup hit U.S. shores this month with the new TT and we highlighted it yesterday with a video from the system’s designer. Today, we’ve caught a commercial for the new B9 Audi A4 that emphasizes it by equating it to Tony Stark’s Iron Man display. More…

#4at4: New RS 3 Sportback Video Spots from Audi UK

by on 6 July 2015 in Audi News Video

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Maybe it’s Audi UK’s way of gloating. They’ve got the new Audi RS 3 Sportback arriving round about now unlike some markets (looking at you USA). In order to help celebrate and get the word out, Audi UK has been uploading a few video spots to YouTube. Watch them below. Rally Born Restless. Ice Hockey Speedboat […] More…

Audi of America Unveils New Creative Campaign for the 2016 Audi A6

by on 6 March 2015 in Audi News

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Audi of America unveils a new creative campaign for the technologically-advanced 2016 Audi A6 sedan. The campaign features national and cable television spots, national print and online executions, and event sponsorship that highlight the purposeful technology and smart interface of the new Audi A6. More…

New “Mechanics” TV Spot from Audi Deutschland Promotes Factory Service with World War Z Like Effects

by on 28 February 2015 in Audi News

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Audi Deutschland has released a new TV spot entitled Mechanics that promotes factory dealer service for your Audi. And, while that may seem like a relatively boring topic, monumental effects harkening Brad Pitt’s World War Z zombie movie work to make it a bit more attention-grabbing.
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Audi Germany Gets in on ’50 Shades’ of Grey Promotion with this Video

by on 11 February 2015 in Audi News

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It may not be Iron Man, but the Audi R8 and a few other models are set to debut in the upcoming film adaptation of 50 Shades of Grey and clearly cross promotion by Audi themselves is part of the package. Last week came a goof video from Audi of America starring SNL’s Vanessa Bayer, and this week comes a video from Audi AG that takes a different tone. More…