For Audi enthusiasts

Latest Fourtitude Stories

Video: Hooning a New Audi TT Behind the Scenes of Audi TT Reality? Check.

by on 2 October 2015 in Video

reality check 600x300 photo

Tilt Shift is an interesting technique. Effectively, it is the taking of real footage and making it look fake. That may seem counterintuitive, but the net effect will grab your attention whether it’s in the nightly intro to the Stephen Colbert led Late Show or in the latest commercial of the new Audi TT. More…

With ‘New Arrival’, Audi Promoted a Move Beyond Diesel, Plugging in and Taking Names

by on 30 September 2015 in Audi News

new arrival 600x300 photo

Before this whole dieselgate situation, Audi had always suggested that diesel fuel was just a step toward a future of clean mobility. It’s a shame dieselgate took over the news cycle too, because Audi of America had just begun to market its ready-to-launch A3 e-tron plug-in hybrid, the marques first serious foray into electric mobility here in the USA.

New Audi TT Commercial with Tilt-Shift Photography for Miniaturized Effect

by on 21 September 2015 in Audi News


Marketing for the Audi TT in the USA has officially begun, and Audi is hitting the ground running with this new TV spot. Using new tilt-shift photography, marketers were able to make the car appear as if in miniature, fitting well with an alternating shot of slot car racing as if to put the TT there in the imagination of a child. More…

Audi UK “Legend” TV Spot Introduces New Q7

by on 15 September 2015 in Audi News

legend 600x300 photo

Audi UK has launched a marketing campaign around the introduction of the new Q7. Dubbed “Legend” the campaign begins with a TV spot, though there’s more support video also to be found. We’ve collected it all here. More…

New A4 Commercial from Audi Deutschland Equates virtual cockpit with Iron Man Armor

by on 21 August 2015 in Video

virtual cockpit commercial 600x300 photo

It seems pretty obvious the Audi virtual cockpit is a key bit of technology that’ll likely see its way into every new Audi from this point. The setup hit U.S. shores this month with the new TT and we highlighted it yesterday with a video from the system’s designer. Today, we’ve caught a commercial for the new B9 Audi A4 that emphasizes it by equating it to Tony Stark’s Iron Man display. More…

#4at4: New RS 3 Sportback Video Spots from Audi UK

by on 6 July 2015 in Audi News Video

audi uk video 600x300 photo

Maybe it’s Audi UK’s way of gloating. They’ve got the new Audi RS 3 Sportback arriving round about now unlike some markets (looking at you USA). In order to help celebrate and get the word out, Audi UK has been uploading a few video spots to YouTube. Watch them below. Rally Born Restless. Ice Hockey Speedboat […] More…

Audi of America Unveils New Creative Campaign for the 2016 Audi A6

by on 6 March 2015 in Audi News

drones 600x300 photo

Audi of America unveils a new creative campaign for the technologically-advanced 2016 Audi A6 sedan. The campaign features national and cable television spots, national print and online executions, and event sponsorship that highlight the purposeful technology and smart interface of the new Audi A6. More…

New “Mechanics” TV Spot from Audi Deutschland Promotes Factory Service with World War Z Like Effects

by on 28 February 2015 in Audi News

mechanics 600x300 photo

Audi Deutschland has released a new TV spot entitled Mechanics that promotes factory dealer service for your Audi. And, while that may seem like a relatively boring topic, monumental effects harkening Brad Pitt’s World War Z zombie movie work to make it a bit more attention-grabbing.

Audi Germany Gets in on ’50 Shades’ of Grey Promotion with this Video

by on 11 February 2015 in Audi News

who is christian grey 600x300 photo

It may not be Iron Man, but the Audi R8 and a few other models are set to debut in the upcoming film adaptation of 50 Shades of Grey and clearly cross promotion by Audi themselves is part of the package. Last week came a goof video from Audi of America starring SNL’s Vanessa Bayer, and this week comes a video from Audi AG that takes a different tone. More…

Turns out BMW Super Bowl Ad Star Katie Couric Drives an Audi. Oops.

by on 28 January 2015 in Audi Driver Audi News

katie couric 600x300 photo

Maybe it’s the recent bad press for the NFL or maybe it’s just a change after years of going with the same play, but Audi made Super Bowl news this year by sitting out the opportunity to run a commercial during the big game. Turns out BMW has decided to follow that strategy instead, running an ad for the i3 starring former Today Show hosts Katie Couric and Bryant Gumbel. None of that was really newsworthy on these pages, that is until Couric went on the Today show in order to talk about the commercial… and her Audi. More…

Audi Sits Out of Super Bowl XLIX

by on 19 January 2015 in Audi News

superbowl 600x300 photo

While millions of viewers, hundreds of advertising agencies, and quite a few familiar companies will be flocking towards this year’s Super Bowl, Audi will not be one of them. We recently noticed a list of advertisers compiled by AdAge that notably didn’t include Audi. After a call to their headquarters, we were told they wouldn’t take part this year after not missing a game since 2008.

Audi Q3 Marketing Blitz Has Begun with Two New Commercials

by on 28 August 2014 in Audi News

script 2 600x300 photo

As followers of our @Fourtitude Instagram account can tell you, we spotted plenty of Q3s during our trip to Audi of America headquarters in Herdon, VA this week. Turns out the brand’s new small crossover has been released from port and will be in your dealership shortly. To go with that, the marketing blitz has begun.