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Audi Sits Out of Super Bowl XLIX

by on 19 January 2015 in Audi News

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While millions of viewers, hundreds of advertising agencies, and quite a few familiar companies will be flocking towards this year’s Super Bowl, Audi will not be one of them. We recently noticed a list of advertisers compiled by AdAge that notably didn’t include Audi. After a call to their headquarters, we were told they wouldn’t take part this year after not missing a game since 2008.

Audi Q3 Marketing Blitz Has Begun with Two New Commercials

by on 28 August 2014 in Audi News

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As followers of our @Fourtitude Instagram account can tell you, we spotted plenty of Q3s during our trip to Audi of America headquarters in Herdon, VA this week. Turns out the brand’s new small crossover has been released from port and will be in your dealership shortly. To go with that, the marketing blitz has begun.

Audi USA Reveals First Commercial “The Meeting” for New A8

by on 5 June 2014 in Audi News

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The rollout for the new Audi A8 has officially begun. Yesterday Audi of America revealed pricing and package details for the new A8/S8 range. Today we’ve stumbled across the latest A8 commercial on YouTube. More…

Audi of America Debuts New Campaign for the All-New Audi A3 Featuring Ricky Gervais, David Chang and Other Trailblazers

by on 17 March 2014 in Audi News Video

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Audi today debuts a new advertising campaign for the all-new 2015 Audi A3 sedan. The campaign kicks off with a 60-second television commercial called “Dues” starring comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny. More…

The OTHER Super Bowl Commercial Starring a Dog and an Audi… and a Clydesdale

by on 2 February 2014 in Industry News

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Football fans or not, we’ve no doubt many of our American readers are prepping for Super Bowl festivities this evening. Of course the main news for Audi enthusiasts is the commercial for the new A3 dubbed “Doberhuahua”, though a reader has dropped us a not tipping us off to a second commercial starring an Audi and a dog.

New Super Bowl Ad Teaser Takes on Dog Show Theme

by on 21 January 2014 in Video

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Audi has released its second round of teasing ahead of its upcoming ad that will run during Super Bowl XLVIII. And while the first few shorts took on the saving yourself sex theme, this one goes in a decidedly different direction.

Are You Saving Yourself? Audi Teases Upcoming Super Bowl Commercial for New A3 Sedan.

by on 27 December 2013 in Audi News

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Audi has begun the big tease ahead of this year’s Super Bowl commercial. The team from Audi of America has already confirmed that the spot will focus on the new A3 sedan due out this spring, and that becomes even more obvious when you watch the several teaser clips below.

‘It Couldn’t Be Done’ Children’s Book & Video Carry On Where Audi Commercial Left Off

by on 19 December 2013 in Audi News Choice Gear

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Back in May, Audi released a television spot dubbed It Couldn’t Be Done as part of a ‘Truth in Engineering’ campaign at the time. The spot used a poem by Edgar Guest as the basis for a Suess-like take on the Audi story, backed as it was with historical imagery from the brand’s long heritage. Though it may not have immediately looked the part, that the ad had a storybook feel to it apparently wasn’t lost on Audi’s marketing people and thus a new children’s storybook illustrated by Ty Mattson of Mattson Creative has been created.

Audi to Advertise in Super Bowl XLVIII with Spot for the All-New A3

by on 14 December 2013 in Audi News

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Audi of America today announced its return to the Super Bowl with a :60 spot featuring the all-new Audi A3. The seventh consecutive Super Bowl ad for the brand will air during the big game on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.

“The Station” TDI Commercial from Audi of America May Prove Familiar for Those Already Driving Diesel Cars

by on 5 September 2013 in Audi News Video

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A :60 television spot “The Station”, and two new :15 spots, “Future” and “Range,” debut today on television and online, show drivers the benefits of clean diesel technology including increased performance and range, and cleaner emissions. For the 2014 model year Audi is expanding its lineup with the all-new A6, A7 and Q5 TDI, along with the newly-introduced A8 L TDI and highly successful Q7 TDI.

Audi Taps Moby Dick Analogy Yet Again in New ‘Ahab Redux’ Commercial

by on 13 August 2013 in Audi News

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Audi of America and its agency Venables Bell have released their latest A6-focused TV spot to YouTube today and it becomes quickly apparent that they’ve again tapped Moby Dick. No, there’s no John Bonham drum solo, this is a reference of the Melville variety.

Audi R18 e-tron quattro Stars in New Audi RS 6 TV Commercial “Perfect Fit”

by on 7 August 2013 in Audi News Video

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Let’s face it, the bar for television commercials starring race cars isn’t set particularly high. Dale Jr. trading his NASCAR cup car for a lowly can of Mountain Dew may only be ” believable” to those critical of going fast and turning left, while a lost couple in an Infiniti sedan somehow pulling alongside a Red Bull F1 car at speed on the streets of Monaco in their search for directions is downright lame. Fortunately, Audi Germany has bucked this temptation of unnatural and gratuitous placement and made it all seem quite natural in their new spot dubbed “Perfect Fit”. More…