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Driven: 2016 Audi A3 e-tron (USA)

by on 2 February 2016 in Reviews & Road Tests

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One would think it would be hard to impress pedestrians with the likes of an automobile when rolling down 1 Infinite Loop in Cupertino, California (a.k.a. Apple headquarters, a.k.a. “the mothership”). One would expect to encounter those more obsessed with the latest handheld electronic devices, or awash with tech cash and obsessed with super expensive and super exotic cars. Yet here we roll, silently on electric drive, in a 5-door hatchback Audi A3… and we’re getting more than a few stares… a few smiles even. More…

Audi Production Network Ready for Electric Mobility

by on 20 January 2016 in Audi News

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Premium manufacturer to produce large series of electric cars in Brussels as of 2018  New models for Martorell (Spain) and Győr (Hungary)  Audi CEO Rupert Stadler: “We are increasing our efficiency and bundling key competencies”  Audi is preparing its international production network for the mobility of the future. Large series production of the first purely electric driven […] More…

CES 2016: Audi Gets Piloted, Electrified and Fully Connected

by on 7 January 2016 in Audi News

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Strong presence at the world’s most important electronics show Interior model with new operating and display concept Audi e-tron quattro concept study with full-electric drive Electrification, digitalization and piloted driving: Audi is making these three future trends of the automotive industry the focus of its appearance at this year’s Consumer Electronics Show (CES). The world’s most important […] More…

Roundtable: Talking Audi’s Electric Future in LA

by on 1 December 2015 in Audi News

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During their Los Angeles Auto Show Press Conference, Audi of America President Scott Keogh said that the brand expects between 20 and 25% of their total sales by the year 2025 to be vehicles that feature pure electric drivetrains, or electronic assistence in the form of plug-in hybrid technology.  Being just 10 years out from that goal with […] More…

Audi Declares at Least 25% of U.S. Sales Will Come From Electric Vehicles by 2025

by on 20 November 2015 in Audi News

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President Scott Keogh lays out bold roadmap to electrification beginning with Audi A3 Sportback e-tron plug-in hybrid this year Audi is laying plans for a 150 kilowatt fast-charging network to be ready for first fully electric Audi SUV in 2018 Audi e-tron strategy announced at Los Angeles Auto Show focused on broadening EV adoption nationwide […] More…

Rumor: Audi Q6 e-tron Manufacture Planned for Belgium by 2018

by on 15 October 2015 in Rumors, Renders & Spy Photos

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There’s news this morning surrounding Audi’s upcoming Tesla Model X competitor, at least in regards to its production. Based on the e-tron quattro concept revealed last month in Frankfurt, the Audi is expected to be called the Q6 e-tron when it surfaces in full production trim. More…

With ‘New Arrival’, Audi Promoted a Move Beyond Diesel, Plugging in and Taking Names

by on 30 September 2015 in Audi News

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Before this whole dieselgate situation, Audi had always suggested that diesel fuel was just a step toward a future of clean mobility. It’s a shame dieselgate took over the news cycle too, because Audi of America had just begun to market its ready-to-launch A3 e-tron plug-in hybrid, the marques first serious foray into electric mobility here in the USA.

Kermit & Miss Piggy: Emmy Tie-In Partners or Puppets for Audi e-tron Global Domination?

by on 21 September 2015 in Audi News

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Audi is using its longtime sponsorship of the Emmy awards as the basis to creatively launch their first plug-in hybrid the A3 e-tron. As part of that, the marketing team at Audi paired with several celebrities as well as celebrity muppets in order to gain some attention.

Drive System Competence from ultra to e-tron: Audi at the 2015 IAA

by on 15 September 2015 in Audi News

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At the 2015 International Motor Show (IAA), which begins today in Frankfurt am Main, Audi is presenting many different new products. The main focus is on the new A4 model line and the near-production Audi e-tron quattro concept car – a sporty SUV with an all-electric drive. The company is also offering visitors glimpses of […] More…

Audi Teases Frankfurt e-tron quattro concept with Video, Sketches & Details

by on 11 September 2015 in Audi News

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The Frankfurt IAA motor show is scheduled next week, and as such the debut of the now confirmed e-tron quattro concept looms closer. And while Ingolstadt chose to leak some design drawings back on August 19, we’ve now found a video that shows one more sketch drawn by the hand of one of the talented members of the Audi Design Team. More…

Audi A3 e-tron Plugs into Dylan’s Newport Moment with New Video

by on 3 September 2015 in Audi News

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The launch of the Audi A3 Sportback e-tron plug-in hybrid this fall is a watershed moment for the Audi product line-up and brand. In that context, Audi has highlighted another watershed moment for electrification: when Bob Dylan plugged in his electric guitar at the 1965 Newport Folk Festival. More…

Audi e-tron quattro concept Teases Series Production Electric Crossover

by on 19 August 2015 in Audi News

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Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car. More…