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With ‘New Arrival’, Audi Promoted a Move Beyond Diesel, Plugging in and Taking Names

by on 30 September 2015 in Audi News

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Before this whole dieselgate situation, Audi had always suggested that diesel fuel was just a step toward a future of clean mobility. It’s a shame dieselgate took over the news cycle too, because Audi of America had just begun to market its ready-to-launch A3 e-tron plug-in hybrid, the marques first serious foray into electric mobility here in the USA.

Kermit & Miss Piggy: Emmy Tie-In Partners or Puppets for Audi e-tron Global Domination?

by on 21 September 2015 in Audi News

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Audi is using its longtime sponsorship of the Emmy awards as the basis to creatively launch their first plug-in hybrid the A3 e-tron. As part of that, the marketing team at Audi paired with several celebrities as well as celebrity muppets in order to gain some attention.

Drive System Competence from ultra to e-tron: Audi at the 2015 IAA

by on 15 September 2015 in Audi News

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At the 2015 International Motor Show (IAA), which begins today in Frankfurt am Main, Audi is presenting many different new products. The main focus is on the new A4 model line and the near-production Audi e-tron quattro concept car – a sporty SUV with an all-electric drive. The company is also offering visitors glimpses of […] More…

Audi Teases Frankfurt e-tron quattro concept with Video, Sketches & Details

by on 11 September 2015 in Audi News

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The Frankfurt IAA motor show is scheduled next week, and as such the debut of the now confirmed e-tron quattro concept looms closer. And while Ingolstadt chose to leak some design drawings back on August 19, we’ve now found a video that shows one more sketch drawn by the hand of one of the talented members of the Audi Design Team. More…

Audi A3 e-tron Plugs into Dylan’s Newport Moment with New Video

by on 3 September 2015 in Audi News

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The launch of the Audi A3 Sportback e-tron plug-in hybrid this fall is a watershed moment for the Audi product line-up and brand. In that context, Audi has highlighted another watershed moment for electrification: when Bob Dylan plugged in his electric guitar at the 1965 Newport Folk Festival. More…

Audi e-tron quattro concept Teases Series Production Electric Crossover

by on 19 August 2015 in Audi News

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Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car. More…

Powerful Battery in Audi Electric Car with Cell Modules from LG and Samsung

by on 17 August 2015 in Audi News

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South Korean high tech companies LG Chem and Samsung SDI to invest in European battery cell production for Audi Battery electric SUV with a range of more than 500 kilometers Audi will develop the battery for a purely electrically powered sport utility vehicle on the basis of powerful cell modules from the South Korean suppliers […] More…

Audi of America Announces Pricing for the Electrified 2016 Audi A3 e-tron

by on 5 August 2015 in Audi News

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Audi announced U.S. prices for the all-new 2016 A3 Sportback e-tron® will begin at $37,900, and purchasing customers may qualify for applicable state and federal incentives and tax credits. As the first electrified Audi sold in the U.S., the plug-in hybrid electric A3 Sportback e-tron combines efficiency, innovative technology and performance for a premium driving experience. More…

Photo Gallery: New Audi R8 e-tron Photos


Audi Q6 Set to Tackle Tesla with Electric and Hydrogen Fuel-Cell Powertrains

by on 25 June 2015 in Rumors, Renders & Spy Photos

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We’ve known about the Audi Q6 for a while now. Thus far, we’ve already seen modified Q5-bodied mules in testing. However, the model has been hinted at as less crossover and more sports activity vehicle. It’s also been suggested it’ll be focused on alternative power, suggesting it could be e-tron only and aimed squarely at the upcoming Tesla Model X. Now, further rumors from Germany are suggesting it’ll go one step further than that.


Audi Presents Electric Mobility Showcase

by on 21 April 2015 in Audi News

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40 of the Audi A3 Sportback e-tron for testing in Berlin, Munich and Stuttgart Focus on private commuter traffic, public charging and delivery services Board Member for Development, Prof. Dr. Ulrich Hackenberg: “Valuable insights into the practicalities of driving plug-in hybrid cars” Audi is providing hands-on experience of sustainable future mobility and continuing its involvement […] More…

Audi e-tron Initiative at Auto Shanghai 2015

by on 16 April 2015 in Audi News

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Premiere of the Audi Q7 e-tron 2.0 TFSI quattro and Audi A6 L e-tron  Audi prologue allroad show car extends the Audi prologue family With an e-tron sales initiative, Audi is paving the way for even more success in China: in 2016 the company will introduce two new models with plug in hybrid drive systems […] More…