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Audi Highlights New Content at the Berlinale

by on 30 January 2015 in Audi News

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Exciting topics and international stars at Berlinale Open House Audi Short Film Award for outstanding directing talent Sales chief Luca de Meo: “Film serves as a laboratory for the future of the car” As the main partner of the Berlin International Film Festival, Audi promotes innovative projects and highlights new content. The Berlinale Open House […] More…

Audi Sits Out of Super Bowl XLIX

by on 19 January 2015 in Audi News

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While millions of viewers, hundreds of advertising agencies, and quite a few familiar companies will be flocking towards this year’s Super Bowl, Audi will not be one of them. We recently noticed a list of advertisers compiled by AdAge that notably didn’t include Audi. After a call to their headquarters, we were told they wouldn’t take part this year after not missing a game since 2008.
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Audi VR experience: the Dealership in a Briefcase

by on 17 January 2015 in Audi News

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Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.
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What Happens When this Guy Spends Too Much Time on a Mountain? quattro.

by on 8 October 2014 in Video

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Simon Beck is an ex Cartographer who enjoys tramping snow on the side of a mountain. Think of crop circles but in the snow and you get the idea of Simon’s type of work. However, what happens when Simon hooks up with Audi marketing staff who want to continue to emphasize creatively the association between Audi’s quattro all-wheel drive system and snow? More…

Audi Q3 Marketing Blitz Has Begun with Two New Commercials

by on 28 August 2014 in Audi News

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As followers of our @Fourtitude Instagram account can tell you, we spotted plenty of Q3s during our trip to Audi of America headquarters in Herdon, VA this week. Turns out the brand’s new small crossover has been released from port and will be in your dealership shortly. To go with that, the marketing blitz has begun.
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Driving Experience Day & Car Handover for FC Bayern München in Neuberg

by on 25 August 2014 in Sports Sponsorship

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A few hours following the successful kickoff to the 2014/2015 Bundesliga season, players and officials of FC Bayern München had the opportunity of another ‘key experience.’ On the premises of the Audi driving experience center in Neuburg, the Chairman of Audi’s Board of Management Rupert Stadler handed over the new official cars to the German record champion this Saturday. Afterwards, a driver safety training session was on the agenda.
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Audi and Thjnk Ad Agency Toy with TESLA

by on 22 August 2014 in Audi News

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You may not know of Thjnk, but if you read this website then you’ve seen their work. The German ad agency were the minds behind the ‘Welcome Challenges’ video that welcomed Porsche back to Le Mans with a video featuring Dindo Capello and giant smokey R18 burnouts. Seems they’re not at a loss for sass following the hard-fought Le Mans victory and have now “welcomed” electric car manufacturer to their new home in Jungfernstieg with a snarky billboard featuring the A3 e-tron. More…

Audi Puts Porsche on Notice. Le Mans Will Be Epic. #LM24AvP

by on 6 June 2014 in Motorsport Video

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We’re about about a week and a half from the 2014 24 Hours of Le Mans and the guano is about to get real. A rivalry, that’s been building for years, is about to amp to a whole new level. The winningest brand ever at Le Mans (Porsche) is about to return and compete with the most dominant modern brand (Audi). They’re corporate cousins of course, and there is perhaps no better manifestation of Ferdinand Piech’s philosophy of letting his brands compete than this year’s Le Mans 24 Hour race.

Fitting then. Audi just threw down. More…

Audi of America Debuts New Campaign for the All-New Audi A3 Featuring Ricky Gervais, David Chang and Other Trailblazers

by on 17 March 2014 in Audi News Video

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Audi today debuts a new advertising campaign for the all-new 2015 Audi A3 sedan. The campaign kicks off with a 60-second television commercial called “Dues” starring comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny. More…

Fake Audi Ad Pokes Fun at Sochi Olympics Opening Ceremony Flub

by on 17 February 2014 in Audi News

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If you were following the opening of the winter olympics in Sochi, Russia last week then you likely caught a technical failure during the presentation that left the 5-ring Olympic logo missing a ring. What was likely a horrifying event for the technical engineer that evening has been made into a rather clever, if fake, advertisement for Audi that popped up on imgur.
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Audi Reveals Super Bowl XLVIII Commercial: Doberhuahua

by on 29 January 2014 in Video

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For this year’s Big Game, Audi has conceived a never-before-seen creature to show the frightening consequences of bringing compromise into the world. The commercial highlights the all-new Audi A3 and celebrates the uncompromised spirit that led to the A3’s unrivaled technology and performance. Watch the spot to see why the most exceptionally-engineered vehicles never come from compromise.
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New Super Bowl Ad Teaser Takes on Dog Show Theme

by on 21 January 2014 in Video

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Audi has released its second round of teasing ahead of its upcoming ad that will run during Super Bowl XLVIII. And while the first few shorts took on the saving yourself sex theme, this one goes in a decidedly different direction.
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