New advertising and marketing campaign celebrates the spirit of bravery and individualism that defines Audi 60-Second Spot ‘It Couldn’t Be Done’ premieres on primetime television tonight Four 15-second television spots also debut beginning today Audi of America today debuts a new advertising and marketing campaign that that celebrates the heritage and spirit of the century-old [...] More…
The spot stars Zachary Quinto (Spock in the new movie) versus Leonard Nimoy (the ur Spock) in a race to the country club for a round of golf. Zachary drives the Audi S7 while Nimoy drives a Mercedes-Benz CLS. Who wins? It’s not hard to guess, but we’ll refrain from spoiling beyond the fact that Leonard drops the F-bomb and it’s got nothing to do with his race results. More…
Tonight is the premiere of Iron Man 3 out in Hollywood and so we’re taking today as an opportunity to focus on one of our favorite instances of Audi product placement. Iron Man has proven a proper representative of R8 ownership and to key in on that Audi has released several fun videos. Check them out below. More…
Audi, along with Marvel Entertainment, LLC, announced the launch of its digital Iron Man “Steer The Story” comic book contest in support of the brand’s presence in Marvel’s Iron Man 3 and overall involvement with the film franchise. The contest, which officially launched last week, gives Marvel’s Iron Man 3 fans the opportunity to become a co-creator and to decide what happens to Tony Stark in the Audi and Iron Man comic book by voting via social media sharing. More…
Audi has joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, LLC for the release of Marvel’s Iron Man 3 due in theaters on May 3, 2013. The brand will once again be highlighted throughout the entire film. The Audi R8, R8 Spyder, A8, S5, and Q7 were all featured in the first and second installments. More…
When it comes to automotive advertising during the Super Bowl, Audi is a bit of a veteran. The brand came on strong several years ago when it cut the “head” off a Rolls Royce in an attention-grabbing spot about the R8. Over the years since then it’s continued the strategy as other car companies have [...] More…
For the first time in its Super Bowl history, Audi will let audiences select the spot they want to see run during the big game. Audi will post three versions of its Super Bowl spot, each with a different ending, to its YouTube page and allow viewers to choose how they want the spot to end. The final spot will debut on YouTube in advance of the game and on CBS during Super Bowl XLVII in the first break after kickoff. Voting on YouTube will be open for 24 hours, beginning at 11:59 p.m. Eastern Time on Thursday, January 24 and closing at 11:59 p.m. Eastern Time on Friday, January 25. More…
Print, TV and online campaign displays fascinating quattro driving routes Microsite users contribute portraits of their “land of quattro” All-wheel-drive share of Audi sales exceeds 40 percent From snowy mountain passes through urban streets to summer excursions to the beach. In its recently started international marketing campaign, “land of quattro”, Audi is documenting the vast [...] More…
Auto shows can be funny things. Of course everyone comes for the cars, but making a memorable experience beyond ogling a concept car or the new R8 or the like is the challenge for marketers. Enter the Audi Le Mans Experience at the Paris Motor Show. For the French event (perhaps fittingly), Audi put together a great digital takeaway that celebrated both its fans and its victory in Le Mans. More…
For Audi of America’s latest S-car TV spot, the brand explores the alternatives. In other words, they ask what you can do in 3.7 seconds that is really and truly spectacular. After running through a few things you can’t do, they focus on one you can. The new Audi S6 will do nought to 60 in 3.7. That’s Porsche 993 Turbo S territory, which in our book is pretty damn spectacular. Also, a 993 Turbo S won’t carry a spouse two baby seats and a trunk full of whatever the hell you want to carry. More…
Audi kicks off football season today with a new advertising and marketing campaign for the 2013 Audi S Models. For the first time in its history in the U.S., Audi is introducing its full line of S Models, bringing the Audi sport performance story to life through an integrated campaign featuring the tagline, “Heighten Every Moment.” The campaign launches with a 60-second TV spot set to debut during the 2012 NFL kick-off game on Wednesday, Sept. 5 on NBC. More…
