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What Happens When this Guy Spends Too Much Time on a Mountain? quattro.

posted by on 8 October 2014 in Video

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Simon Beck is an ex Cartographer who enjoys tramping snow on the side of a mountain. Think of crop circles but in the snow and you get the idea of Simon’s type of work. However, what happens when Simon hooks up with Audi marketing staff who want to continue to emphasize creatively the association between Audi’s quattro all-wheel drive system and snow? More…

Audi Q3 Marketing Blitz Has Begun with Two New Commercials

posted by on 28 August 2014 in Audi News

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As followers of our @Fourtitude Instagram account can tell you, we spotted plenty of Q3s during our trip to Audi of America headquarters in Herdon, VA this week. Turns out the brand’s new small crossover has been released from port and will be in your dealership shortly. To go with that, the marketing blitz has begun.
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Driving Experience Day & Car Handover for FC Bayern München in Neuberg

posted by on 25 August 2014 in Sports Sponsorship

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A few hours following the successful kickoff to the 2014/2015 Bundesliga season, players and officials of FC Bayern München had the opportunity of another ‘key experience.’ On the premises of the Audi driving experience center in Neuburg, the Chairman of Audi’s Board of Management Rupert Stadler handed over the new official cars to the German record champion this Saturday. Afterwards, a driver safety training session was on the agenda.
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Audi and Thjnk Ad Agency Toy with TESLA

posted by on 22 August 2014 in Audi News

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You may not know of Thjnk, but if you read this website then you’ve seen their work. The German ad agency were the minds behind the ‘Welcome Challenges’ video that welcomed Porsche back to Le Mans with a video featuring Dindo Capello and giant smokey R18 burnouts. Seems they’re not at a loss for sass following the hard-fought Le Mans victory and have now “welcomed” electric car manufacturer to their new home in Jungfernstieg with a snarky billboard featuring the A3 e-tron. More…

Audi Puts Porsche on Notice. Le Mans Will Be Epic. #LM24AvP

posted by on 6 June 2014 in Motorsport Video

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We’re about about a week and a half from the 2014 24 Hours of Le Mans and the guano is about to get real. A rivalry, that’s been building for years, is about to amp to a whole new level. The winningest brand ever at Le Mans (Porsche) is about to return and compete with the most dominant modern brand (Audi). They’re corporate cousins of course, and there is perhaps no better manifestation of Ferdinand Piech’s philosophy of letting his brands compete than this year’s Le Mans 24 Hour race.

Fitting then. Audi just threw down. More…

Audi of America Debuts New Campaign for the All-New Audi A3 Featuring Ricky Gervais, David Chang and Other Trailblazers

posted by on 17 March 2014 in Audi News Video

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Audi today debuts a new advertising campaign for the all-new 2015 Audi A3 sedan. The campaign kicks off with a 60-second television commercial called “Dues” starring comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny. More…

Fake Audi Ad Pokes Fun at Sochi Olympics Opening Ceremony Flub

posted by on 17 February 2014 in Audi News

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If you were following the opening of the winter olympics in Sochi, Russia last week then you likely caught a technical failure during the presentation that left the 5-ring Olympic logo missing a ring. What was likely a horrifying event for the technical engineer that evening has been made into a rather clever, if fake, advertisement for Audi that popped up on imgur.
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Audi Reveals Super Bowl XLVIII Commercial: Doberhuahua

posted by on 29 January 2014 in Video

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For this year’s Big Game, Audi has conceived a never-before-seen creature to show the frightening consequences of bringing compromise into the world. The commercial highlights the all-new Audi A3 and celebrates the uncompromised spirit that led to the A3’s unrivaled technology and performance. Watch the spot to see why the most exceptionally-engineered vehicles never come from compromise.
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New Super Bowl Ad Teaser Takes on Dog Show Theme

posted by on 21 January 2014 in Video

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Audi has released its second round of teasing ahead of its upcoming ad that will run during Super Bowl XLVIII. And while the first few shorts took on the saving yourself sex theme, this one goes in a decidedly different direction.
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Are You Saving Yourself? Audi Teases Upcoming Super Bowl Commercial for New A3 Sedan.

posted by on 27 December 2013 in Audi News

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Audi has begun the big tease ahead of this year’s Super Bowl commercial. The team from Audi of America has already confirmed that the spot will focus on the new A3 sedan due out this spring, and that becomes even more obvious when you watch the several teaser clips below.
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Audi to Advertise in Super Bowl XLVIII with Spot for the All-New A3

posted by on 14 December 2013 in Audi News

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Audi of America today announced its return to the Super Bowl with a :60 spot featuring the all-new Audi A3. The seventh consecutive Super Bowl ad for the brand will air during the big game on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.
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Audi #WantAnR8 Contest Returns, Putting Fans in Director’s Chair for Chance to Win a Day with the 2014 Audi R8

posted by on 24 October 2013 in Audi News

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Heralded as one of the most successful Twitter campaigns in recent years, the Audi #WantAnR8 contest returns in a new way, giving fans the chance at winning their own R8 driving experience. For the first time, fans are challenged to prove their love for the R8 by taking their own virtual turn on the Sonoma Raceway to create a video featuring original Audi R8 footage and music from innovative recording artists from around the world. The contest kicks off on Wednesday, Oct. 23 and closes on Sunday, Nov. 10. More…