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Audi Agency Win Cannes Lion Award for ‘Barely Legal Pawn’

by on 9 July 2015 in Audi News

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The video features Bryan Cranston, Arron Paul, and Julia Louis-Dreyfus. Within days of release, “Barely Legal Pawn” had 8.6 million views Video was recognized for excellence in branded content and entertainment HERNDON, Virginia — When Audi of America released the video, “Barely Legal Pawn,” as viral content to support its sponsorship of the Television Academy […] More…

Audi Meets Fashion at Berlin Fashion Trade Shows

by on 8 July 2015 in Audi News

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Audi is promoting a creative dialog between designers from various disciplines. At the Audi stand at the Berlin Design Trade Show, SEEK, colorfully mixed teams tackle different design tasks. The show runs from July 8th through the 10th. In the evening Designer Anouk Wipprecht will be presenting her new collection inspired by the Audi A4 […] More…

Audi, Chicago Cubs Announce Wrigley Field Club Naming Rights Partnership

by on 30 March 2015 in Audi News

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In an expanded deal between Audi, its Chicagoland & NW Indiana Audi Dealers and the Chicago Cubs, Audi has become the new naming rights partner for the Audi Club at Wrigley Field. The multi-year agreement furthers the Audi brand’s presence as the Official Luxury Vehicle of the Chicago Cubs.

Audi TTS Confirmed in ‘Avengers Age of Ultron’

by on 30 March 2015 in Audi News

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Maybe the biggest blockbuster expected on movie screens this year is the upcoming Avengers Age of Ultron due May 1 in theaters. We can now confirm that the Audi TTS will also be featured in the movie. While an announcement is expected this week, perhaps at the New  York Auto Show, marketing materials have already begun to appear […] More…

Audi of America Unveils New Creative Campaign for the 2016 Audi A6

by on 6 March 2015 in Audi News

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Audi of America unveils a new creative campaign for the technologically-advanced 2016 Audi A6 sedan. The campaign features national and cable television spots, national print and online executions, and event sponsorship that highlight the purposeful technology and smart interface of the new Audi A6. More…

Audi Berlinale Lounge: Hot Spot for Celebrities, Fans and Automotive Experts

by on 8 February 2015 in Audi News

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Audi is bringing filmmakers, fans and industry professionals together at the 65th Berlin International Film Festival. Further highlight at Audi Berlinale Lounge was the Audi Berlinale Brunch with numerous prominent guests on Sunday morning. The Lounge is open to the public during the festival and place of Berlinale Open House. Film legends like Oscar winner Sir Ken Adam and experts discuss about actuals trends of the movie and automobile scene.

SNL’s Vanessa Bayer Does it Up 50 “Shades of Grey” Style for Audi

by on 5 February 2015 in Video

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Audi of America teamed with Saturday Night Live’s Vanessa Bayer for a comedic short dubbed ‘Elevator’ that both lampoons and promotes the upcoming 50 Shades of Grey movie. Bayer mimics 50SoG’s elevator scene, usually steamy but here not so much. And then there’s the surprise appearance of an Audi key.

Audi Highlights New Content at the Berlinale

by on 30 January 2015 in Audi News

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Exciting topics and international stars at Berlinale Open House Audi Short Film Award for outstanding directing talent Sales chief Luca de Meo: “Film serves as a laboratory for the future of the car” As the main partner of the Berlin International Film Festival, Audi promotes innovative projects and highlights new content. The Berlinale Open House […] More…

Audi Sits Out of Super Bowl XLIX

by on 19 January 2015 in Audi News

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While millions of viewers, hundreds of advertising agencies, and quite a few familiar companies will be flocking towards this year’s Super Bowl, Audi will not be one of them. We recently noticed a list of advertisers compiled by AdAge that notably didn’t include Audi. After a call to their headquarters, we were told they wouldn’t take part this year after not missing a game since 2008.

Audi VR experience: the Dealership in a Briefcase

by on 17 January 2015 in Audi News

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Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

What Happens When this Guy Spends Too Much Time on a Mountain? quattro.

by on 8 October 2014 in Video

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Simon Beck is an ex Cartographer who enjoys tramping snow on the side of a mountain. Think of crop circles but in the snow and you get the idea of Simon’s type of work. However, what happens when Simon hooks up with Audi marketing staff who want to continue to emphasize creatively the association between Audi’s quattro all-wheel drive system and snow? More…

Audi Q3 Marketing Blitz Has Begun with Two New Commercials

by on 28 August 2014 in Audi News

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As followers of our @Fourtitude Instagram account can tell you, we spotted plenty of Q3s during our trip to Audi of America headquarters in Herdon, VA this week. Turns out the brand’s new small crossover has been released from port and will be in your dealership shortly. To go with that, the marketing blitz has begun.