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Gallery: Audi TT RS Marketing Shots Added to

by on 29 April 2016 in Audi News

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Just a few days after its official unveiling in China, Audi’s all-new TT RS has already made its way to the brand’s German website, with an entire page dedicated to the upcoming model.  While there are no new details in the text to speak of, there are quite a few new images of the car, […] More…

Audi Delivers Holiday Surprise to Six Brand Enthusiasts

by on 18 December 2015 in Audi News

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Audi partners with prominent motorsports photographer to create original art from fans’ Instagram photos Each poster represents a special story of an Audi fan and their car Fans received their personalized works of art just in time for the holidays This holiday season, Audi surprised six fans with custom vintage-themed posters, inspired by their own […] More…

Audi-O-Rama: Conference on the Future of Music

by on 23 November 2015 in Audi News

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Audi invited music legends including Giorgio Moroder, Jean Michel Jarre and Andrew Fletcher, along with opinion leaders and multipliers from the music industry and journalism, for the first Audi-O-Rama conference on 21 and 22 November. The event held in Verbier, Switzerland, revolved around the future of music. Audi will publish results from the conference in 2016 as the “Manifesto on the Future of Music”. More…

Video: Hooning a New Audi TT Behind the Scenes of Audi TT Reality? Check.

by on 2 October 2015 in Video

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Tilt Shift is an interesting technique. Effectively, it is the taking of real footage and making it look fake. That may seem counterintuitive, but the net effect will grab your attention whether it’s in the nightly intro to the Stephen Colbert led Late Show or in the latest commercial of the new Audi TT. More…

With ‘New Arrival’, Audi Promoted a Move Beyond Diesel, Plugging in and Taking Names

by on 30 September 2015 in Audi News

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Before this whole dieselgate situation, Audi had always suggested that diesel fuel was just a step toward a future of clean mobility. It’s a shame dieselgate took over the news cycle too, because Audi of America had just begun to market its ready-to-launch A3 e-tron plug-in hybrid, the marques first serious foray into electric mobility here in the USA.

Audi UK “Legend” TV Spot Introduces New Q7

by on 15 September 2015 in Audi News

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Audi UK has launched a marketing campaign around the introduction of the new Q7. Dubbed “Legend” the campaign begins with a TV spot, though there’s more support video also to be found. We’ve collected it all here. More…

New A4 Commercial from Audi Deutschland Equates virtual cockpit with Iron Man Armor

by on 21 August 2015 in Video

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It seems pretty obvious the Audi virtual cockpit is a key bit of technology that’ll likely see its way into every new Audi from this point. The setup hit U.S. shores this month with the new TT and we highlighted it yesterday with a video from the system’s designer. Today, we’ve caught a commercial for the new B9 Audi A4 that emphasizes it by equating it to Tony Stark’s Iron Man display. More…

Audi TT Landing, Japan – Monumental Display at Mount Hiei Enryakuji is First of Series

by on 20 August 2015 in Audi News

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For two days (August 20-21), Audi Japan Co., Ltd. will display the first of the “Audi TT Landing, Japan” marketing series. A first for any carmaker, it will implement the collaboration project with the world cultural heritage site Hiei Enryakuji. More…

‘quattro GmbH’ Re-Branding to ‘Audi Sport’ Being Tested in Australia and UK

by on 17 August 2015 in Audi News

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Audi is testing a branding change when it comes to high performance models. quattro GmbH, the brand’s performance subsidiary, has long built the fastest and most exotic Audi models, but the ‘quattro’ branding so ubiquitous within the Audi lexicon left nearly anyone short of Audi fans confused and/or unaware as to what quattro GmbH represented. […] More…

Audi Agency Win Cannes Lion Award for ‘Barely Legal Pawn’

by on 9 July 2015 in Audi News

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The video features Bryan Cranston, Arron Paul, and Julia Louis-Dreyfus. Within days of release, “Barely Legal Pawn” had 8.6 million views Video was recognized for excellence in branded content and entertainment HERNDON, Virginia — When Audi of America released the video, “Barely Legal Pawn,” as viral content to support its sponsorship of the Television Academy […] More…

Audi Meets Fashion at Berlin Fashion Trade Shows

by on 8 July 2015 in Audi News

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Audi is promoting a creative dialog between designers from various disciplines. At the Audi stand at the Berlin Design Trade Show, SEEK, colorfully mixed teams tackle different design tasks. The show runs from July 8th through the 10th. In the evening Designer Anouk Wipprecht will be presenting her new collection inspired by the Audi A4 […] More…

Audi, Chicago Cubs Announce Wrigley Field Club Naming Rights Partnership

by on 30 March 2015 in Audi News

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In an expanded deal between Audi, its Chicagoland & NW Indiana Audi Dealers and the Chicago Cubs, Audi has become the new naming rights partner for the Audi Club at Wrigley Field. The multi-year agreement furthers the Audi brand’s presence as the Official Luxury Vehicle of the Chicago Cubs.