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Audi of America Unveils New Creative Campaign for the 2016 Audi A6

by on 6 March 2015 in Audi News

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Audi of America unveils a new creative campaign for the technologically-advanced 2016 Audi A6 sedan. The campaign features national and cable television spots, national print and online executions, and event sponsorship that highlight the purposeful technology and smart interface of the new Audi A6. More…

Audi Berlinale Lounge: Hot Spot for Celebrities, Fans and Automotive Experts

by on 8 February 2015 in Audi News

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Audi is bringing filmmakers, fans and industry professionals together at the 65th Berlin International Film Festival. Further highlight at Audi Berlinale Lounge was the Audi Berlinale Brunch with numerous prominent guests on Sunday morning. The Lounge is open to the public during the festival and place of Berlinale Open House. Film legends like Oscar winner Sir Ken Adam and experts discuss about actuals trends of the movie and automobile scene.
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SNL’s Vanessa Bayer Does it Up 50 “Shades of Grey” Style for Audi

by on 5 February 2015 in Video

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Audi of America teamed with Saturday Night Live’s Vanessa Bayer for a comedic short dubbed ‘Elevator’ that both lampoons and promotes the upcoming 50 Shades of Grey movie. Bayer mimics 50SoG’s elevator scene, usually steamy but here not so much. And then there’s the surprise appearance of an Audi key.
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Audi Highlights New Content at the Berlinale

by on 30 January 2015 in Audi News

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Exciting topics and international stars at Berlinale Open House Audi Short Film Award for outstanding directing talent Sales chief Luca de Meo: “Film serves as a laboratory for the future of the car” As the main partner of the Berlin International Film Festival, Audi promotes innovative projects and highlights new content. The Berlinale Open House […] More…

Audi Sits Out of Super Bowl XLIX

by on 19 January 2015 in Audi News

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While millions of viewers, hundreds of advertising agencies, and quite a few familiar companies will be flocking towards this year’s Super Bowl, Audi will not be one of them. We recently noticed a list of advertisers compiled by AdAge that notably didn’t include Audi. After a call to their headquarters, we were told they wouldn’t take part this year after not missing a game since 2008.
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Audi VR experience: the Dealership in a Briefcase

by on 17 January 2015 in Audi News

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Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.
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What Happens When this Guy Spends Too Much Time on a Mountain? quattro.

by on 8 October 2014 in Video

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Simon Beck is an ex Cartographer who enjoys tramping snow on the side of a mountain. Think of crop circles but in the snow and you get the idea of Simon’s type of work. However, what happens when Simon hooks up with Audi marketing staff who want to continue to emphasize creatively the association between Audi’s quattro all-wheel drive system and snow? More…

Audi Q3 Marketing Blitz Has Begun with Two New Commercials

by on 28 August 2014 in Audi News

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As followers of our @Fourtitude Instagram account can tell you, we spotted plenty of Q3s during our trip to Audi of America headquarters in Herdon, VA this week. Turns out the brand’s new small crossover has been released from port and will be in your dealership shortly. To go with that, the marketing blitz has begun.
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Driving Experience Day & Car Handover for FC Bayern München in Neuberg

by on 25 August 2014 in Sports Sponsorship

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A few hours following the successful kickoff to the 2014/2015 Bundesliga season, players and officials of FC Bayern München had the opportunity of another ‘key experience.’ On the premises of the Audi driving experience center in Neuburg, the Chairman of Audi’s Board of Management Rupert Stadler handed over the new official cars to the German record champion this Saturday. Afterwards, a driver safety training session was on the agenda.
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Audi and Thjnk Ad Agency Toy with TESLA

by on 22 August 2014 in Audi News

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You may not know of Thjnk, but if you read this website then you’ve seen their work. The German ad agency were the minds behind the ‘Welcome Challenges’ video that welcomed Porsche back to Le Mans with a video featuring Dindo Capello and giant smokey R18 burnouts. Seems they’re not at a loss for sass following the hard-fought Le Mans victory and have now “welcomed” electric car manufacturer to their new home in Jungfernstieg with a snarky billboard featuring the A3 e-tron. More…

Audi Puts Porsche on Notice. Le Mans Will Be Epic. #LM24AvP

by on 6 June 2014 in Motorsport Video

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We’re about about a week and a half from the 2014 24 Hours of Le Mans and the guano is about to get real. A rivalry, that’s been building for years, is about to amp to a whole new level. The winningest brand ever at Le Mans (Porsche) is about to return and compete with the most dominant modern brand (Audi). They’re corporate cousins of course, and there is perhaps no better manifestation of Ferdinand Piech’s philosophy of letting his brands compete than this year’s Le Mans 24 Hour race.

Fitting then. Audi just threw down. More…

Audi of America Debuts New Campaign for the All-New Audi A3 Featuring Ricky Gervais, David Chang and Other Trailblazers

by on 17 March 2014 in Audi News Video

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Audi today debuts a new advertising campaign for the all-new 2015 Audi A3 sedan. The campaign kicks off with a 60-second television commercial called “Dues” starring comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny. More…