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Audi Sport Plans New Motorsports Program, Confirms Oct 17 Reveal

posted by on 9 October 2014 in Motorsport Rumors, Renders & Spy Photos

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Audi Sport has tipped their hat to plans for introduction of a new motorsports program for 2015. In an invitation to journalists, Audi’s motorsport division has confirmed that the introduction will take place Friday, October 17 at the DTM finale at Hockenheim. A communique to the media reads as follows. Ladies and gentlemen,  Dear colleagues, […] More…

Audi Airomorph Design Study is Eric Kim’s Art Center Senior Thesis

posted by on 22 August 2014 in Design Motorsport

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Imagining the future of motorsport is always a fascinating consideration. Technology on the track today can lead to cars on the the road in several years. So where will motorsport be by then? One theory comes in the form of designer Eric Kim’s senior thesis for the Art Center College of Design… the Audi Airomorph design study. More…

Rendered Rally Version of quattro Concept from

posted by on 25 February 2014 in Rumors, Renders & Spy Photos

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What you see here is simply one very impressive render. There’s no new news about the original Audi quattro Concept. That car is no closer to being built today nor are there any plans to bring it back. Nope, this is purely a render by the rally aficionados over at More…

Audi Sportscar Legends Attend AutoSport International 2014

posted by on 6 January 2014 in Events News Motorsport

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Britain’s Allan McNish and Tom Kristensen, from Denmark, attend the Autosport International at the National Exhibition Centre in Birmingham next weekend (11-12 January).

Allan McNish Steps Down from Audi Factory Race Program Following Championship Title

posted by on 17 December 2013 in Motorsport

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Britain’s triple Le Mans 24 Hour race winner bows out on top after ultra-successful 32-year motorsport career. More…

Formula E: Abt Sportsline to Field FIA Formula E Team under Audi Sport Moniker

posted by on 26 November 2013 in Motorsport

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ABT Sportsline is tackling a new challenge in motorsport. The squad headed by Team Principal Hans-Jürgen Abt will be competing with two cars in the new FIA Formula E Championship that will make its debut in September 2014. The Bavarians are the seventh of a total of ten teams and the only German outfit.

On Location: Obscure Motorsport History on the Rotisserie at Audi museum mobile

posted by on 18 October 2013 in Audi News Vintage & Youngtimer News

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While in Germany last month for the Frankfurt IAA, we made a point of swinging through Audi’s home town of Ingolstadt and of course the museum mobile is a must-visit any time we’re in town. If you go often, the contents of the upper floors of the museum start to look familiar though the staff regularly changes out the rotating display on the first floor and so too are the often thematically grouped cars on the museum’s signature paternoster – a giant rotisserie of automotive awesomeness.

Video: Top 10 DTM Pit Stop Fails

posted by on 3 July 2013 in Motorsport Video

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We’re enjoying the new YouTube video presence of the DTM series. In addition to being able to watch full length races and qualifying in both German AND English, the series has been releasing an entertaining ‘Top 10′ series. Recently we featured the Top 10 passes as decided by the DTM video team and today they’ve gone for Top 10 Pit Stop Fails.

Audi Le Mans Rival Toyota Bids for Pike’s Peak, Reminds Us of Former AoA Boss’ Idea to Return the Four Rings to the Mountain

posted by on 6 May 2013 in Motorsport

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Toyota is headed to Pike’s Peak with an electic-powered prototype racer. It all kind of reminds us of an idea mentioned to us by Audi of America boss years ago. More…

Auto Zeitung Readers’ Poll: Audi Voted Most Successful Brand for 9th Time in a Row

posted by on 24 April 2013 in Audi News

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Readers of Auto Zeitung assessed the image of 45 car brands in a poll, with Audi finishing top for the ninth time in a row. Audi triumphed in a total of nine categories including “best build quality”, “most appealing brand”, “quality”, “successful in motorsport” as well as “has good advertising”. The results of the poll […] More…

Geneva Motor Show: Audi Sport Perspective

posted by on 26 March 2013 in Events Coverage

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While an industry show like Geneva is normally geared more toward production cars, Audi chose to place considerable emphasis on its own motorsport endeavors this year. At any given time, no less than three Audi racecars were in the spotlight on the Audi stand – the new R8 LMS ultra, the Daytona-winning Audi R8 GRAND-AM and of course the newly named Audi RS 5 DTM. These competition models, as well as some of Audi’s production launches, were also presented by a large number of Audi Sport’s own factory drivers.

United Sportscar Racing to Debut in 2014

posted by on 20 March 2013 in Audi News

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With uniqueness and modernity at the forefront, the new United SportsCar Racing platform was revealed (#TheReveal) today at Sebring International Raceway, resulting from the merger of GRAND-AM Road Racing and the American Le Mans Series presented by Tequila Patrón. More…