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Audi Japan Adds Samoa Orange to color selection Range.

by on 19 January 2015 in Audi News

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Audi Japan Co., Ltd. is launching a new limited edition model based on the popular A1 Sportback model. Just 110 cars painted the popular Samoa Orange color will form the basis of this limited production run. The cars go on sale now via Japan’s 114 Audi dealerships.

Video: Walter Röhrl Drives Mattias Ekström’s S1 EKS RX quattro

by on 30 December 2014 in Video

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Despite being old enough to retire, Walter Rohrl keeps himself quite busy by being a test driver for Porsche and doing countless appearances throughout the industry.  As a legendary driver and former Audi Rally ace, many of these appearances tie in with the four rings, and the latest is no different.  Current Audi Rallycross driver Mattias […] More…

Pocket-Rocket Redefined. The New Audi S1 Arrives in South Africa.

by on 12 December 2014 in Audi News

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The introduction of the new Audi S1 represents a definitive milestone in the Audi A1’s history. For the first time, quattro® all-wheel drive is offered in the A1, which also represents the first time an all-wheel drive system is offered in the premium A0 segment. The Audi S1 truly encapsulates the “pocket rocket” ethos and combines scintillating performance with superlative handling. In addition, it’s unique styling and specific “S” model design details ensure that the S1 is instantly recognisable. With performance, handling and design all covered, the new S1range sets a clear benchmark.

In Detail: Updated Audi A1 and A1 Sportback

by on 9 December 2014 in Audi News

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Audi has extensively revised the A1* and the A1 Sportback* – the two compact models are now even sportier, more customized and attractive. In the thoroughly updated engine lineup, two new three-cylinder engines set the benchmark. The Audi S1* and S1 Sportback* are available for customers who prefer especially dynamic driving. More…

Sports Cars of the Year: First Place for Audi S1 and RS 4 Avant

by on 2 December 2014 in Audi News

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Top-performance: Audi claimed two wins in the reader voting for Auto Bild Sports Cars of the Year. The brand with the four rings won over voters with the power of the Audi S1* and the Audi RS 4 Avant*. Both vehicles equipped with quattro all-wheel drive claimed first place in their class.

Revealed: Updated Audi A1 and A1 Sportback

by on 17 November 2014 in Audi News

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A clear sign of the popularity of the Audi A1* and A1 Sportback* is the over 500,000 cars sold since its market launch in 2010. The Audi compact models are now being made even more attractive with benefits to both interior and exterior design. Fresh decors and paints give them an even more attractive appearance. The small compacts exhibit handling that is like that of a mid-class car. The rigid car body and short wheelbase make them agile and maneuverable.

FIA World Rallycross Championship Audi A1 by Larsson Jernberg Motorsport Confirmed

by on 29 April 2014 in Motorsport

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The opening round of the FIA World Rallycross Championship is this coming weekend in Portugal and we’re now able to confirm a second Audi team that will take part. Professional touring car driver Robin Larsson has helped form the Larsson Jernberg Racing team that is set to field an Audi A1 in a mix of FIA World Rallycross Championship and other Scandinavian events.

Mattias Ekstrom Returns Audi to Professional Rally Racing with New S1

by on 23 April 2014 in Motorsport

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The FIA World Rallycross series has confirmed that Mattias Ekstrom will spearhead a return of the four rings to rally racing. The Swede’s team will campaign a rally-prepared version of the new Audi S1 beginning this season. More…

Spied. Audi A1 Facelift Test Mule

by on 26 March 2014 in Rumors, Renders & Spy Photos

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Given the new S1 has already been revealed, spy photos of a new Audi A1 may be a bit anti-climactic. Even still, an A1 facelift is imminent, and though it will likely utilize many of the changes such as redesigned headlights and taillights already seen on the S1, we’ve got photos of the A1-spec car undergoing cold-weather testing just the same. More…

Audi Exclusive Signal Green S1, plus Configurator is Live

by on 14 March 2014 in Audi Exclusive PhotoGraphic

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Audi AG is currently running its S1 product launch in Northern Europe and as such we’re receiving a lot of support materials. Yesterday included more information and PR photography, while today includes on-location photography. This mix of photos is what you might expect of S1s in a snowy climate… except it also includes what looks like an Audi Exclusive Signal Green S1 Sportback.

In Detail: Audi S1 and S1 Sportback – Dynamic Benchmark in Their Class

by on 13 March 2014 in Audi News

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A great name makes a comeback: Audi is presenting the S1 and the S1 Sportback (7.0 / 7.1 liters of fuel per 100 kilometers [33.60 / 33.13 US mpg]; 162 / 166 grams of CO2 per kilometer [260.71 / 267.15 g/mile]). The new Audi S1 is the unrivalled embodiment of a compact sports car. All the modifications to the Audi S1, including the new four-link rear axle, the quattro permanent all-wheel drive and the powerful 2.0 TFSI producing 170 kW (231 hp) and 370 Nm (272.90 lb-ft) of torque make it agile and dynamic. Its fully fledged everyday practicality makes it the ideal driving machine for daily needs. These characteristics turn the Audi S1 and the S1 Sportback into the benchmark in their class. More…

More Audi S1 Content from German Market Website

by on 19 February 2014 in Audi News

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Audi AG revealed its new S1 and S1 Sportback models last week ahead of their intended launch at the Geneva Motor Show early next month. In the meantime, they’ve followed up that initial release of information with further multimedia content and information added to their German market website More…