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Project S7: Wrap & Vinyl Work, Round 2

posted by on 29 October 2014 in Project S7

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The exterior appearance of a vehicle is a very personal thing. When our Project S7 went to SEMA last year, the car went with a Charcoal Matte Metallic wrap from Avery Denison. The beauty of a wrap is that it can be removed and replaced with relative ease, allowing us to completely change the look drastically for SEMA 2014 with minimal wear and tear on the car.
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Project OE A3: Suspension, Wheels & Tires

posted by on 28 October 2014 in Project OE A3

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The thing about starting with a somewhat basic car like our silver Audi A3 is that visual changes have so much more of an effect. Upgrading wheels and suspension on an Audi S or RS model and you’ll make a change. Make the same upgrades to a run-of-the-mill A-car and, well, you trigger a revolution. […] More…

Find of the Day: 1985 North American-spec Ur quattro on Ebay

posted by on 10 October 2014 in In Market

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When it comes to the four rings, there is no car quite as iconic as the “Ur quattro” or original quattro. This is the car that put Audi back on the map after a Phoenix-like post war rebirth. This is what pushed the marque back into luxury and motorsport in one fell swoop. What you see here is a US-spec 1985 example that is well kept and nicely upgraded.
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What Happens When this Guy Spends Too Much Time on a Mountain? quattro.

posted by on 8 October 2014 in Video

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Simon Beck is an ex Cartographer who enjoys tramping snow on the side of a mountain. Think of crop circles but in the snow and you get the idea of Simon’s type of work. However, what happens when Simon hooks up with Audi marketing staff who want to continue to emphasize creatively the association between Audi’s quattro all-wheel drive system and snow? More…

Video: Audi UrQuattro Receives the Petrolicious Treatment

posted by on 23 September 2014 in Video

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We’ve long been fans of Petrolicious, as their videos are beautifully shot and highlight some of the most interesting cars of all time.  Their most recent film features an Audi UrQuattro owned by Manuel Leon Minassian, who fell hard for the UrQuattro with its boxed flares and rally pedigree during his time at boarding school […] More…

Audi Accessories ‘quattro’ Script Door Graphic Installation Guide

posted by on 30 July 2014 in Choice Gear

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During our last trip to Ingolstadt, we noticed that ‘quattro’ scripting was seemingly everywhere, including many cars on the street and most of the Audis tucked in the underground parking garage at the marques headquarters. In fact, the trend seemed to catch on so well, that Audi USA is getting in on it. Available currently from your Audi Dealer’s parts counter, you can get your hands on the scripting in either silver or black vinyl. We were able to get our hands on some of the first sets in the country ahead of Waterfest and documented the installation process. More…

Audi Rallye-Icons at the Eifel Rallye Festival 2014

posted by on 23 July 2014 in Events News Vintage & Youngtimer News

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A total of 30,000 spectators are expected when the historic rallying scene convenes in Daun from tomorrow for the Eifel Rallye Festival (July 24 – 26, 2014). Daun is the German mecca for anyone who was a fan of rallying during its glory days in the 1970s and 1980s. One of the highlights this year will be Audi Tradition’s appearance at the event. AUDI AG’s heritage department will be in attendance with rally icons Stig Blomqvist and Harald Demuth and is bringing an Audi Rallye quattro A2 and an Audi Sport quattro, both 1984 Cars of the Year. More…

Photo Gallery: The Winning Four – 30 Years of quattro Display at museum mobile

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U.S. Spec Audi SQ5 Marks 6 Millionth quattro Model

posted by on 13 July 2014 in Audi News

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Jubilee at Audi: The six-millionth Audi with quattro drive rolls off the production line at the Ingolstadt plant today – only about one and a half years after the five-millionth quattro. Audi will deliver the jubilee car, an Audi SQ5* in monsoon gray metallic, to a family in the United States. This new production record demonstrates the global success of Audi quattro. Since the original quattro, the first Audi with permanent all-wheel drive in the year 1980, this technology has conquered the roads of the world. With approximately 170 quattro versions, the brand with the Four Rings offers the biggest selection of all-wheel drive vehicles amongst the premium manufacturers. More…

‘quattro’ Script. Everyone’s Doing it in Ingolstadt.

posted by on 5 June 2014 in Audi News

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While on the ground in Ingolstadt last week, we couldn’t help but notice a distinct trend. It’s not that quattro-equipped Audis are rare… especially in the brand’s home town. Even still, it seemed most any of these cars now sported ‘quattro’ script decals on their lower rear rear flanks. The first time we ever noticed […] More…

2B ur q. Widebody quattro by 2Bennett Audimotive

posted by on 15 May 2014 in Feature Cars

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Located just outside of Sacremento, California, 2Bennett Audimotive specializes in Audis of all ages. Their true bread and butter, however, is restorations. And by restorations we mean making insane yet tasteful creations like this ur quattro.
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Video: Audi R8 V10 plus Battles Jaguar XKR-S GT in Standing Mile

posted by on 29 April 2014 in Video

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The Audi R8 V10 Plus is a quick car.  Straight from the factory, the 550hp supercar will accelerate to 60mph from a standstill in just 3.2 seconds, making it extremely competitive with just about anything on the road. This is extremely evident in the latest video in Automobile Magazine’s Standing Mile series, when the R8 […] More…