When it comes to automotive advertising during the Super Bowl, Audi is a bit of a veteran. The brand came on strong several years ago when it cut the “head” off a Rolls Royce in an attention-grabbing spot about the R8. Over the years since then it’s continued the strategy as other car companies have [...] More…
For the first time in its Super Bowl history, Audi will let audiences select the spot they want to see run during the big game. Audi will post three versions of its Super Bowl spot, each with a different ending, to its YouTube page and allow viewers to choose how they want the spot to end. The final spot will debut on YouTube in advance of the game and on CBS during Super Bowl XLVII in the first break after kickoff. Voting on YouTube will be open for 24 hours, beginning at 11:59 p.m. Eastern Time on Thursday, January 24 and closing at 11:59 p.m. Eastern Time on Friday, January 25.
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