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WEC: Audi Sport News Update

by on 15 October 2012 in Motorsport

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Before flying to Fuji, in the week before last, Allan McNish took part in a brainstorming workshop at Silverstone that was focused on fans. There, the two-time Le Mans winner worked with 160 employees of Audi UK on such topics as what it means to be an Audi fan, developing and fostering a fan culture, being a team player and working together to achieve victories. More…

WEC: World Endurance Championship Goes Down to the Wire for McNish

by on 15 October 2012 in Motorsport

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The outcome of the 2012 FIA World Endurance Championship title remains open after Allan McNish posted a third place finish in the penultimate round of the season at Mount Fuji in Japan today (Sunday 14 Oct).
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WEC: Audi Occupies Two Podium Places in Japan

by on 15 October 2012 in Motorsport

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Two podium places in the Far East: Audi had to settle for positions two and three at the seventh round of the FIA World Championship (WEC). A sporting penalty deprived the number “1” Audi R18 e-tron quattro of all chances for victory at Fuji. More…

WEC: McNish Starts Race in the Land of the Rising Sun from Third Place

by on 13 October 2012 in Motorsport

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Britain’s Allan McNish lines-up his hybrid diesel Audi in third place for the Fuji Six Hours tomorrow (SUN).
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WEC: Audi Qualifies on Front Row at Fuji

by on 13 October 2012 in Motorsport

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Good starting base for Audi at the seventh round of the FIA World Endurance Championship (WEC): The two Audi R18 e-tron quattro cars will start the race on Sunday from the front two rows. More…

WEC: McNish Knows Win in Japan is Critical in World Championship Title

by on 8 October 2012 in Motorsport

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Allan McNish contests the penultimate round of the inaugural FIA World Endurance Championship on Sunday (14 Oct) knowing that victory at Mount Fuji in Japan is critical in terms of the Scotsman’s title aspirations.
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WEC: Audi Sport News Udpate

by on 8 October 2012 in Motorsport

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In what was a race-free week for them, the Audi factory drivers were in high demand as interview guests, participants and partners at trade fairs, awards ceremonies and a TV event. More…

Paris Motor Show: Audi Le Mans Experience Makes You the Endurance Hero

by on 5 October 2012 in Audi News

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Auto shows can be funny things. Of course everyone comes for the cars, but making a memorable experience beyond ogling a concept car or the new R8 or the like is the challenge for marketers. Enter the Audi Le Mans Experience at the Paris Motor Show. For the French event (perhaps fittingly), Audi put together a great digital takeaway that celebrated both its fans and its victory in Le Mans.
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WEC: Audi Looks Forward to Japanese Premiere

by on 5 October 2012 in Motorsport

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After the fifth victory of the season in the FIA World Endurance Championship (WEC), Audi is travelling to Japan with eager anticipation. At the seventh of the season’s eight rounds on October 14, the factory team will be celebrating its racing debut in the Asian island state. The challenging Fuji circuit southwest of Tokyo is the venue for the next battle of the Audi factory drivers who are in contention for the drivers’ championship. More…

Q&A: Marcel Fassler Reflects on 6 Hours of Bahrain

by on 3 October 2012 in Motorsport

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Audi Sport driver Marcel Fassler reflects on last weekend’s victory at the WEC 6 Hours of Bahrain. More…

WEC: Audi One-Two Victory in the Heat of Bahrain

by on 3 October 2012 in Motorsport

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One-two success in the desert of Sakhir: Marcel Fässler/André Lotterer/Benoît Tréluyer in the Audi R18 e-tron quattro won the sixth round of the FIA World Endurance Championship (WEC) in Bahrain. The trio won the race staged in hot weather conditions in their Audi R18 e-tron quattro ahead of the sister car. For Audi, this marked as many as five victories from six events. More…

Audi Sport News Update: WEC

by on 2 October 2012 in Motorsport

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McNish and the R18 e-tron quattro at at the drag strip, Benoit Treluyer at the Paris Motor Show, Green X award and more for the Audi Sport WEC squad.
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