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What Happens When this Guy Spends Too Much Time on a Mountain? quattro.

posted by on 8 October 2014 in Video

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Simon Beck is an ex Cartographer who enjoys tramping snow on the side of a mountain. Think of crop circles but in the snow and you get the idea of Simon’s type of work. However, what happens when Simon hooks up with Audi marketing staff who want to continue to emphasize creatively the association between Audi’s quattro all-wheel drive system and snow? More…

Choice Gear: GoPro Hero4

posted by on 30 September 2014 in Choice Gear

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To say that GoPro cameras have come a long way since their introduction in 2004 just might be the understatement of the year.  In those ten years, the tiny cameras have gone from being hindered by a 10 second record time to becoming an Emmy Award-winning must-have item for both amateurs and professionals in the […] More…

Bizarre DashCam Drift Video Is Veritable Where’s Waldo of Weirdness

posted by on 24 September 2014 in Video

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We’ll be the first to admit it. There’s really nothing newsworthy about this Russian dash cam video save the inclusion of a pre-facelift Audi A6 as the centerpiece. Even still, we find it captivating in a Where’s Waldo kind of way, trying to identify all of the various bizarre elements and dissect them as if they’re some massive bit of brilliant code embedded into a video.
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Video: WEC Rain Mayhem at Circuit of the Americas

posted by on 23 September 2014 in Motorsport

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There’s that meme of a race car in the rain that says how cute NASCAR is for not running in the wet stuff. Sportscar racing is known for its looking precipitation in the eye and laughing… but then there’s Texas, with its Texas size torrential storms that proved a bit too torrential even for the globe-trotting WEC during its 6 Hours of Austin last weekend.
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Video: Audi UrQuattro Receives the Petrolicious Treatment

posted by on 23 September 2014 in Video

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We’ve long been fans of Petrolicious, as their videos are beautifully shot and highlight some of the most interesting cars of all time.  Their most recent film features an Audi UrQuattro owned by Manuel Leon Minassian, who fell hard for the UrQuattro with its boxed flares and rally pedigree during his time at boarding school […] More…

WEC: Audi Victorious at 6 Hours of Austin

posted by on 23 September 2014 in Motorsport

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Audi has celebrated the second consecutive one-two win in the FIA World Endurance Championship (WEC). Following their victory in the Le Mans 24 Hours in June, Marcel Fässler/André Lotterer/Benoît Tréluyer (CH/D/F) in the fourth race of the season at Austin prevailed again. A sudden downpour of rain, red flags after a series of spins and a tactically challenging course of the race on a drying track converted the night race in Texas into a real thriller. Lucas di Grassi/Loïc Duval/Tom Kristensen (BR/F/DK) completed Audi’s success by taking second place. More…

APR Releases Two Great Videos to Highlight Michelin Technology Partnership

posted by on 16 September 2014 in Aftermarket & Tuner News Video

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Over the past several years, APR has embraced longstanding technology partnerships with companies like Michelin, BFGoodrich, and Motul. Today, they celebrate their pursuit of performance with Michelin in the best way they know how–with powerful engines, high speed, and sticky rubber. Please take a moment to watch, enjoy, and share a few videos they’ve created to showcase their mutual passion for the cars and products they develop.
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DTM: Audi on Front Row of the Grid at the Lausitzring

posted by on 13 September 2014 in Motorsport

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The two-time DTM Champion Mattias Ekström in his Red Bull Audi RS 5 DTM will be starting the race at the Lausitzring from the front row of the grid. With four RS 5 DTM cars in the top six Audi is in a very good overall position for round eight of the season. More…

Video: Rolling Coal… In an Audi allroad?

posted by on 10 September 2014 in Video

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Those of us lucky enough to live in the middle of nowhere (or certain southern cities) are well acquainted with the act of “rolling coal.”  For those less fortunate, rolling coal is when a large diesel truck (or small car) accelerates and dumps a massive plume of black smoke into the air.  More recently, ‘coal […] More…

Video: Jon Olsson’s Audi RS 6 Avant + Milltek Exhaust + Monaco

posted by on 2 September 2014 in Audi News

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Jon Olsson is in Monaco. Jon Olsson has his RS 6 with him. Jon Olsson’s RS 6 has a new Milltek exhaust installed. Jon Olsson wanted to do a video blog post. You see where this is going.
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Video: B9 Audi A4 Test Mule Caught Testing at Nurburgring

posted by on 29 August 2014 in Rumors, Renders & Spy Photos

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Remember that somewhat B8.5 bodied early B9 test mule that our spy photographers caught recently? It’s also been spotted by the video-shooting guys at Touriclips who’ve posted it for your viewing and listening pleasure.
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Audi Q3 Marketing Blitz Has Begun with Two New Commercials

posted by on 28 August 2014 in Audi News

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As followers of our @Fourtitude Instagram account can tell you, we spotted plenty of Q3s during our trip to Audi of America headquarters in Herdon, VA this week. Turns out the brand’s new small crossover has been released from port and will be in your dealership shortly. To go with that, the marketing blitz has begun.
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