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Audi Driver Ekström Takes Neureuther for a Ride on Ice at Kitzbühel (with Video)

by on 27 January 2015 in Motorsport

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A hot test drive in cold Tyrol: On the occasion of the Audi FIS Ski World Cup in Kitzbühel, slalom ace Felix Neureuther did a few laps at the wheel of DTM star Mattias Ekström’s Audi S1 EKS RX. In a slalom practice with a difference, the skiing star demonstrated that he is a fast learner. More…

Video: Audi TT Matrix Beam Headlight, How It Works

by on 20 January 2015 in Video

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There’s no doubt Audi’s Matrix Beam LED headlight technology is trick. Adaptive and responsive to the environment around it, the hardware is ahead enough of its time that it’s not yet approved by NHTSA for use in the USA. So how does it work? More…

Chris Harris on Station Wagons and His Audi RS 6 Avant

by on 19 January 2015 in Video

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It’s not a secret that Chris Harris has had an RS 6 Avant for a while. Recently Chris went on Joe Rogan’s podcast and sat down for a 2 hour plus conversation about everything, but mainly about cars.

Tonight Show Tackles Pros and Cons of Piloted Driving

by on 17 January 2015 in Audi News

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Maybe you’ve caught ‘Pros & Cons’. It’s a bit on the Tonight Show with Jimmy Fallon and recently it tackled the subject of piloted driving given the the new tech was all over the news following CES 2015. More…

Video: Watch the Audi Press Conference at CES 2015

by on 8 January 2015 in Audi News Video

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Audi made news with many new technologies this week at the 2015 Consumer Electronics Show. Watch their press conference in its entirety here. More…

Audi A7 piloted driving concept Road Trip Summary in Video

by on 6 January 2015 in Video

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As part of its lead up to CES 2015, Audi staged a road trip from Silicon Valley to Las Vegas with their A7 piloted driving concept. Here are several videos from Audi Deutschland that summarize the trip.

Audi AG Electronics Development Boss Ricky Hudi Speaks at NVIDIA’s CES Press Conference

by on 5 January 2015 in Industry News

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Digital technology is a core tenet of the Audi’s Vorsprung durch Technik mantra. Audi has been forward thinking on this, which is why Audi’s electronics technology chief Ricky Hudi was a guest speaker at the NVIDIA press conference at this week’s Consumer Electronics Show (CES).

Audi Confirmed Part of Will Ferrell ‘Get Hard’ Movie via Movie Trailer

by on 22 December 2014 in Audi News

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It’s fair to say Audi is savvy when it comes to product planning. Beyond the more obvious movie starring presence like the Iron Man trilogy, the brand is regularly part of the supporting cast in movies like Date Night, 17 Again and The Wolverine. Thanks to a new trailer, we can confirm that the new Will Ferrell and Kevin Hart movie Get Hard will feature a few Audi models.

Video: Audi RS 6 Avant Ski Slope Hoonage from Italy

by on 27 November 2014 in Audi News

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Earlier this year, Audi Italia held their 2014 Audi Chef’s Cup. That may not sound like the sort of event where you’d expect plenty of hoonage. Even still, this is Audi and this is Italy… so maybe it should have been expected. More…

Video: Lapping the Nurburgring in an Audi R8 V8

by on 30 October 2014 in Video

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Ever wondered what it’s like to put in a hot lap at the legendary Nürburgring behind the wheel of an Audi R8?  Thanks to a video uploaded by YouTube channel FlatOut Brasil, today is your lucky day.  Putting in a time of 8:17 from Bridge to Gantry on a surface that the uploader calls “damp”, […] More…

Video: Fastest RS 7 in the World with 10.1 Second Quarter Mile

by on 28 October 2014 in Aftermarket & Tuner News Video

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There’s no doubt that the 4.0 TFSI-powered Audi RS 6 and RS 7 duo have been re-establishing Audi’s RS-cars as automobiles with super car performance in the form of a family hauler. Case in point is this Russian Audi RS 7 from SMP Racing… not just fast for an RS 6 or RS 7, but the world’s fastest RS 7… period. More…

What Happens When this Guy Spends Too Much Time on a Mountain? quattro.

by on 8 October 2014 in Video

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Simon Beck is an ex Cartographer who enjoys tramping snow on the side of a mountain. Think of crop circles but in the snow and you get the idea of Simon’s type of work. However, what happens when Simon hooks up with Audi marketing staff who want to continue to emphasize creatively the association between Audi’s quattro all-wheel drive system and snow? More…