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Latest Stories in SEAT News

SEAT Sets Target on Alfa Romeo

by on 8 August 2018 in SEAT News

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Volkswagen Group has elevated the SEAT brand and is now sending it after Alfa once again. You might not equate the more staid SEAT models with the dramatic styling and flair of Alfa Romer, but VW group CEO Herbert Diess hopes that younger buyers, who don’t remember the Alfas of the 1970s, will. Now the […] More…

SEAT Introduces its Most Powerful Street Car Ever

by on 5 September 2017 in Fourtitude News SEAT News

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The Leon is finally getting as much power as Europe’s Golf R, with a new model appropriately called the Cupra R. This special edition Leon makes 310 hp, 10 more than the previously most powerful Leon. Unfortunately, unlike the Golf, the Leon will be limited to just 799 examples, because apparently, Spaniards have the same […] More…

You Can Help Name this New SUV, but it Can’t Be Carry McCarface

by on 2 June 2017 in Fourtitude News SEAT News

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SEAT is hosting a contest to name its new seven-seater SUV. And before you think of submitting something like Carry McCarface, there’s one important rule to the competition: the name must be taken from the Spanish geography. The model being named as part of the competition will sit above the current Ateca and proposals can be […] More…

Watch: The Seat Cordoba WRC Has Still Got It

by on 28 March 2017 in Fourtitude News SEAT News Video

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The ill remembered Seat Cordoba WRC could never really match the Subaru WRX and the Mitsubishi Lancer during its career, but the 500 hp rally car sure looks good in retirement. With its huge spoiler, its ripping engine note, and more than its fair share of sideways fun, the Cordoba has never looked better than […] More…

Luca de Meo is New Head of SEAT Brand

by on 25 September 2015 in SEAT News

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Luca de Meo, currently Executive Vice-President of Sales and Marketing at AUDI AG has been appointed as new Chairman of the Executive Committee of SEAT, S.A. He will be replacing Jürgen Stackmann (1961), appointed to the position of Vice-President of Sales, Marketing and Aftersales of Volkswagen Passenger Cars brand, reporting to Dr. Herbert Diess, Chairman of the Executive Committee of Volkswagen brand. Both are scheduled to take up their position as 1st November 2015. More…

SEAT Introduces Leon Cup Racer at Worthersee

by on 8 May 2013 in SEAT News

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Now that they’re not as closely associated, we don’t cover the SEAT marque as closely as we once did. At times we’re still drawn and this year’s Leon Cup Racer launch at Worthersee is one such instance. Not only is this MQB-based new-gen Leon completely hot, it also suggests further development of the architecture for touring car style series. Given the A3 sedan is about to wage a B5-sized comeback for the four-rings, the idea of such kit being applied to Audi’s newest notchback has us salivating. Of course that’s all conjecture as TOCA is now the focus of SEAT, but we can dream can’t we…. More…

New SEAT Exeo: B7-Based Sedan from Volkswagen Group Spanish Subsidiary

by on 2 October 2008 in SEAT News

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• Indicative of the Spanish brand’s obvious progress • Highest level quality and performance • Advanced technology combined with new equipment SEAT is showcasing the new SEAT Exeo at the Paris Motor Show, the car with which the company is making its way into the mid-size saloon segment. Exclusive, elegant and sporty, the new Exeo […] More…

New SEAT Advertising Campaign with Shakira – “CATCH THE FEVER”

by on 14 January 2007 in SEAT News

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• New SEAT brand campaign to start in January, 2007 • SEAT to produce a fully integrated campaign with Shakira Following the announcement that SEAT will be the main sponsor of the 2007 Shakira “Oral Fixation” European Tour, SEAT is about to launch a major European-wide advertising campaign benefiting from this partnership. The main elements […] More…

SEAT U.K. Powers Ahead with Sales up by 15.5%

by on 10 January 2007 in SEAT News

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It’s always a great achievement for any car maker to increase sales and market share – but especially so when the majority of other manufacturers’ results have done just the opposite. This is exactly what SEAT has accomplished, posting a significant 15.5% increase in sales during 2006, while boosting its market share from 1.17% to […] More…

SEAT Roars Back to Autosport International – The World’s Biggest Motorsport Event

by on 10 January 2007 in SEAT News

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SEAT returns to Autosport International this week in style, with a lively stand that will show off both its sporty road cars and its racing Leons. In addition, the highly anticipated driver line-up for this year’s SEAT BTCC team will be made public. The show, held at Birmingham’s National Exhibition Centre from 11th to 14th […] More…

The SEAT León, Car of the Year in Greece

by on 28 December 2006 in SEAT News

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The SEAT León just could not say farewell to 2006 without adding two more prizes to its already long list of accolades. This time the good news comes from Greece, where the brand’s compact car has been awarded two prestigious prizes. On the one hand, it has been awarded the highest possible points in the […] More…

Berthold Krüger, New Vice-President for Sales and Marketing at SEAT

by on 28 December 2006 in SEAT News

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Berthold Krüger has been appointed new Vice-President for Sales and Marketing of SEAT, S.A. with effect from January 1, 2007. Until now, Krüger has been Vice-President for Sales and Marketing with national and international responsibility at Volkswagen do Brasil. In 1979 he began his career within the Volkswagen Group where he has held several leading […] More…