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Audi Thinks It Could Take Until 2023 for Sales to Get Back to Normal

Don’t expect sales to shoot back to normal, says Audi’s CEO Markus Duesmann. Speaking to a German paper this week, the CEO said it could take between two and three years for sales to return to pre-COVID-19 levels.

“We certainly expect the coronavirus crisis to have longer-term effects,” Duesmann told Germany’s Handelsblatt. “We have had a very difficult second quarter. Things are slowly picking up, but not as a sharp ‘V’ as one would wish for.”

He added that some markets are recovering quickly, like China while others look like they won’t recover quite as quickly.

To ensure that its sales recover as quickly as possible, Audi is betting big on EVs, which it sees as the future. Despite having sold just 17,000 e-trons in the first half of 2020, it predicts it will be able to more than double that in the second half of the year, according to Automotive News Europe.

Indeed, Audi reported that the e-tron was the best selling electric SUV in Europe so far this year.

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