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Lapping Le Mans: Video Tracking Changes to the 24 Hour Circuit over 56 Years

by on 10 June 2015 in Motorsport

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With top tier brands like Audi, Porsche, Toyota and Nissan ready to slug it out at Le Mans this week with four different technology strategies, it is all too obvious that we are witnessing a modern Golden age era of endurance racing. Given that, comparing it with earlier halcyon eras seems appropriate. Thanks to the breadth […] More…

Q&A: Fassler, Lotterer & Treluyer on Becoming Champions with Hybrid Technology

by on 19 December 2012 in Motorsport

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Marcel Fässler, André Lotterer and Benoît Tréluyer won the drivers’ title in the FIA World Endurance Championship (WEC) with the Audi R18 e-tron quattro. They talk about the key to success in the following interview. More…

Video: An Electrifying Victory – The 24 Hours of Le Mans

by on 24 October 2012 in Motorsport Video

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Audi TV has uploaded another great video to their YouTube channel – a tribute to their win this year that marked the first time a hybrid has taken overall honors at the 24 Hours of Le Mans. While this isn’t a feature length ‘Truth in 24’ style affair, it is instead a six minute showing […] More…

Paris Motor Show: Audi Le Mans Experience Makes You the Endurance Hero

by on 5 October 2012 in Audi News

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Auto shows can be funny things. Of course everyone comes for the cars, but making a memorable experience beyond ogling a concept car or the new R8 or the like is the challenge for marketers. Enter the Audi Le Mans Experience at the Paris Motor Show. For the French event (perhaps fittingly), Audi put together a great digital takeaway that celebrated both its fans and its victory in Le Mans.

Q&A: Benoit Treluyer on Audi Brand and Winning

by on 13 August 2012 in Motorsport

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Audi Sport works driver Benoit Treluyer in his own words about Audi and winning. More…

Q&A: Andre Lotterer on 24 Hours of Le Mans and 24 Hours of Spa

by on 26 July 2012 in Audi News

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Audi Sport factory driver Andre Lotterer talks about his win in Le Mans and this weekend’s 24 Hours of Spa. More…

DTM: Audi Sport News Update, Norisring

by on 2 July 2012 in Motorsport

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Audi’s home race at the Nuremberg Norisring may have met unfortunate results, but that didn’t stop news and activity from happening with Audi Sport, including the attraction of numerous guests to the Dutzendteich Lake. More…

Video: 5 Minutes of Insanely Intense Le Mans Racing + Massive Toyota Crash

by on 28 June 2012 in Motorsport Video

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With a 1-2-3 Audi sweep at Le Mans, some may write off the 2012 24 Hours of Le Mans as a bit of a walk in the park for Audi. Those who’d write it off as such though would likely have to discount five of the most intense minutes of racing we’ve seen in our seven year history covering Le Mans first hand.

Audi Sport and Akrapovic, Ultimate Partnership Delivers… Again

by on 24 June 2012 in Aftermarket & Tuner News Motorsport

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Audi Sport and Akrapovič have triumphed again at the 24 hours of Le Mans. The powerful partnership secured the victory for a third consecutive year, following a breathtaking performance on the track. More…

McNish Suffers Disappointment As Audi Claims Historic Le Mans Win Number 11

by on 23 June 2012 in Motorsport

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Allan McNish endured disappointment in the 80th running of Le Mans 24 Hour race which saw Audi claim a historic 11th victory and 1-2-3 result in the legendary sportscar endurance race today (17 June) attended by 240,000 spectators.

Benoit Treluyer’s Seven Wonders of Le Mans

by on 23 June 2012 in Motorsport

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Last weekend saw Benoît Tréluyer record his second successive victory at La Sarthe and the first for hybrid technology. With his Audi team making history, the French ace once again experienced thousands of emotions. Below are just a few.

Facts about Audi’s Eleventh Le Mans Victory

by on 22 June 2012 in Motorsport

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Audi has led advanced technologies to victory at LeMans yet again. Key facts after the 80th running of the 24-hour race.